What is Spotify Advertising?
Spotify is the largest streaming music service in Australia with 7.7 million users, and a report by MusicWatch suggests approximately 5.6 million Australians (that’s 26% of the population) listened to podcasts on a weekly basis. Globally the company has grown to 356 million users globally with 158 million subscribers.
Though Spotify has been around since 2011, it didn’t introduce the opportunity to create and share ads on its platform until 2017 and since COVID-19 hit, we have seen online entertainment platforms such as Netflix, Binge, Stan, Spotify and podcasts skyrocket in popularity.
The Spotify Ad Studio interface operates a lot like the ads managers on other platforms such as Pinterest Ads and Twitter Ads.
Want to know more? Read our Blog Post on developing a Spotify Advertising strategy here.
What kind of advertising campaigns can you run on Spotify
and who will likely hear them?
Given the targetting abilities available to advertisers on Spotify, we can see it working well with many audiences (especially 25-34 year olds who make up 29% of the listening audience, though 19% of listeners are 55+ years old) but we can see it working particularly well with:
- Markets where you know there is a lot of drive time/commuters
- Health & Lifestyle
- Fitness
- Travel
- Parenting
- Students
What does Spotify Advertising cost?
Our packages for getting started with Spotify Advertising are listed below, but in terms of ad spend you can technically launch a Spotify Advertising campaign for a minimum of ad spend of just $250. We would suggest $1000 as a minimum spend being more suitable as it will give you more budget to test and measure with, especially in the early days, but this is still a lot cheaper than radio advertising.
For that you could reach around 22-26k people in Australia at a cost of around $0.043 per view (pretty cheap!) however like other ad platforms, it’s an auction, so this is only a very rough guide.
Let’s chat about your project
Choose your Spotify Ads package
Spotify Ads Creative Package
From $From 750 + GST
Briefing session
Development of 1 x 15 second ad & 1 x 30 second ad (up to 1 round of approvals)
Creation of 1 x companion image (up to 1 round of approvals)
Supply to client for upload to platform
Spotify Ad Account Set Up Package
From $750 (one off) + GST
Briefing session
Establish a Spotify Ad Account in your company name
Add your company details & credit card
Work with you to pass the verification process
Spotify Ads Management Package
From $750 + GST
Briefing session
Client supplies established Spotify Ad Account & Creative (or additional fees above apply)
Mobilise Spotify Ads
Actively manage/monitor ads
End of month report including recommendations
Spotify Advertising Case Studies
Plunkett Pharmaceuticals
Read More
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