Google Analytics Courses

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Engage in a Google Analytics Class, Course or Workshop with us!

Looking for a quality Google Analytics 4 (GA4) class, course or workshop in person or online from trainers that actually know Google Analytics, the changes with the advent of GA4 and best practices?

We can offer a one-on-one consult for one to three people in person or online, or a half-day or full-day workshop for you and your team designed to provide you with a comprehensive understanding of Google Analytics 4 (GA4), the latest version of Google’s web analytics platform.

google analytics course

Google Analytics Trainers with
Current Knowledge

We have been offering Google Analytics training courses since 2009 and our point of difference is that we are a full-service marketing agency with a big focus on digital marketing actively working on client’s Google Analytics accounts AND offering training, so we can share our best tricks with you and keep completely up to date! And you can come to us if you need help!

You can be assured that when you register for a Google Analytics 4 class, training or workshop with us, you will be connecting with the top Google Analytics 4 trainers available.

We can offer a one-on-one consult for one to three people in person or online, or a half-day or full-day workshop for you and your team designed to provide you with a comprehensive understanding of Google Analytics 4 (GA4), the latest version of Google’s web analytics platform.

Our Google Analytics sessions explore the key features, differences from previous versions, and how to effectively use GA4 to gain valuable insights into website performance and user behaviour.

Sample Google Analytics Training Course Outline

  • Overview of web analytics
  • Introduction to Google Analytics 4 (GA4) – when it came out, why etc.
  • Key benefits and features of GA4
  • Check your Google Search Console (if you have it) and re-establish it, or create it to see how your search queries are performing
  • Understanding Universal Analytics (UA)
  • Major changes and improvements in GA4
  • Why you should migrate to GA4 (and probably already have been)
  • Introduction to events in GA4
  • Setting up custom events
  • Event tracking best practices
  • Overview of web analytics
  • Introduction to Google Analytics 4 (GA4) – when it came out, why etc.
  • Key benefits and features of GA4
  • Check your Google Search Console (if you have it) and re-establish it, or create it to see how your search queries are performing
  • Defining conversions (and why every organisation needs them)
  • Defining conversions in GA4 – Google Tag Manager is the way forward – do we have this?
  • Setting up conversion tracking in GTM
  • Analyzing conversion paths and attribution
  • A walk through an example
  • Exploring the GA4 reporting interface
  • Customising reports and dashboards
  • Understanding user consent and data retention policies
  • GDPR and CCPA compliance in GA4
  • Best practices for data privacy
  • Real-world examples of GA4 usage
  • How to derive insights and make data-driven decisions
  • Q&A and discussion
  • Predictive Analytics and AI in GA4
  • Emerging trends in web analytics
  • Staying up-to-date with GA4 advancements
  • Recap of key takeaways
  • Additional resources for learning and mastering GA4
  • Workshop evaluation and feedback

Dynamic Training Tailored To You

Our training is flexible and interactive. It doesn’t follow a fixed path; it adapts to the individual’s progress and needs. It starts where you are and adjusts as you grow, ensuring you’re always challenged but never overwhelmed.

Google Analytics Course FAQ’s

Google Analytics 4 (GA4) is the latest version of Google’s web analytics platform. It provides advanced tracking and analysis features for websites and apps, with a focus on user-centric data.

A GA4 training course can help you learn how to set up and effectively use the GA4 platform to gather and analyze data, track user behaviour, and make data-driven decisions to improve your online presence.

There are various types of GA4 training courses available, including online courses, in-person workshops, and self-paced tutorials. You can choose the format that best suits your learning style and schedule.

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Yes, GA4 training courses are often categorized into beginner, intermediate, and advanced levels. Beginners can start with the basics, while advanced courses cover more complex topics like event tracking and custom reports.

The duration of a GA4 training course can vary. We can offer a one-hour consult where you ask us some specific questions, or a two-hour consult where we give you some advice in one hour and one hour you apply this under our guidance and ask questions. Half-day and full-day workshops are also available with proposed course outlines like the ones above. We can also offer a training program including GA4 or only on GA4, systematically running over a period of weeks or months.

Most beginner-level courses do not have prerequisites. However, for advanced courses, it’s beneficial to have a basic understanding of web analytics and some experience with Google Analytics.

The cost of our GA4 training courses will vary based on whether you are an individual small business, not-for-profit organisation, Government or Council or a large business. Our online consults start at $300+GST per hour. Our in-person workshops and certification programs are typically more expensive.

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