Google Analytics Courses

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Engage in a Google Analytics Class, Course or Workshop with us!

Looking for a quality Google Analytics 4 (GA4) class, course or workshop in person or online from trainers that actually know Google Analytics, the changes with the advent of GA4 and best practices?

We can offer a one-on-one consult for one to three people in person or online, or a half-day or full-day workshop for you and your team designed to provide you with a comprehensive understanding of Google Analytics 4 (GA4), the latest version of Google’s web analytics platform.

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google analytics course

Google Analytics Trainers with
Current Knowledge

We have been offering Google Analytics training courses since 2009 and our point of difference is that we are a full-service marketing agency with a big focus on digital marketing actively working on client’s Google Analytics accounts AND offering training, so we can share our best tricks with you and keep completely up to date! And you can come to us if you need help!

You can be assured that when you register for a Google Analytics 4 class, training or workshop with us, you will be connecting with the top Google Analytics 4 trainers available.

We can offer a one-on-one consult for one to three people in person or online, or a half-day or full-day workshop for you and your team designed to provide you with a comprehensive understanding of Google Analytics 4 (GA4), the latest version of Google’s web analytics platform.

Our Google Analytics sessions explore the key features, differences from previous versions, and how to effectively use GA4 to gain valuable insights into website performance and user behaviour.

Sample Google Analytics Training Course Outline

  • Overview of web analytics
  • Introduction to Google Analytics 4 (GA4) – when it came out, why etc.
  • Key benefits and features of GA4
  • Check your Google Search Console (if you have it) and re-establish it, or create it to see how your search queries are performing
  • Understanding Universal Analytics (UA)
  • Major changes and improvements in GA4
  • Why you should migrate to GA4 (and probably already have been)
  • Introduction to events in GA4
  • Setting up custom events
  • Event tracking best practices
  • Overview of web analytics
  • Introduction to Google Analytics 4 (GA4) – when it came out, why etc.
  • Key benefits and features of GA4
  • Check your Google Search Console (if you have it) and re-establish it, or create it to see how your search queries are performing
  • Defining conversions (and why every organisation needs them)
  • Defining conversions in GA4 – Google Tag Manager is the way forward – do we have this?
  • Setting up conversion tracking in GTM
  • Analyzing conversion paths and attribution
  • A walk through an example
  • Exploring the GA4 reporting interface
  • Customising reports and dashboards
  • Understanding user consent and data retention policies
  • GDPR and CCPA compliance in GA4
  • Best practices for data privacy
  • Real-world examples of GA4 usage
  • How to derive insights and make data-driven decisions
  • Q&A and discussion
  • Predictive Analytics and AI in GA4
  • Emerging trends in web analytics
  • Staying up-to-date with GA4 advancements
  • Recap of key takeaways
  • Additional resources for learning and mastering GA4
  • Workshop evaluation and feedback

Dynamic Training
Tailored To You

Our training is flexible and interactive. It doesn’t follow a fixed path; it adapts to the individual’s progress and needs. It starts where you are and adjusts as you grow, ensuring you’re always challenged but never overwhelmed.

Google Analytics Course FAQ’s

Google Analytics 4 (GA4) is the latest version of Google’s web analytics platform. It provides advanced tracking and analysis features for websites and apps, with a focus on user-centric data.

A GA4 training course can help you learn how to set up and effectively use the GA4 platform to gather and analyze data, track user behaviour, and make data-driven decisions to improve your online presence.

There are various types of GA4 training courses available, including online courses, in-person workshops, and self-paced tutorials. You can choose the format that best suits your learning style and schedule.

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We are a full-service agency and have a range of SEO products that will take your website to another level and get 1st ranking results for the search terms that your customers use. Find out more about our professional SEO services here.

Yes, GA4 training courses are often categorized into beginner, intermediate, and advanced levels. Beginners can start with the basics, while advanced courses cover more complex topics like event tracking and custom reports.

The duration of a GA4 training course can vary. We can offer a one-hour consult where you ask us some specific questions, or a two-hour consult where we give you some advice in one hour and one hour you apply this under our guidance and ask questions. Half-day and full-day workshops are also available with proposed course outlines like the ones above. We can also offer a training program including GA4 or only on GA4, systematically running over a period of weeks or months.

Most beginner-level courses do not have prerequisites. However, for advanced courses, it’s beneficial to have a basic understanding of web analytics and some experience with Google Analytics.

The cost of our GA4 training courses will vary based on whether you are an individual small business, not-for-profit organisation, Government or Council or a large business. Our online consults start at $300+GST per hour. Our in-person workshops and certification programs are typically more expensive.

Want to speak to someone about your requirements?

Sometimes it’s hard to know exactly what training would suit you or your team best. Don’t worry! We’re here and ready to help you work out what format, what duration and what topic/s would be most beneficial to you, simply by scheduling a call and running through a few questions with you.

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Hear from our Training Customers

Yvette blew me away with her practical knowledge of Linkedin and how to use it for best business outcomes. It was phenomenal value.

Anonymous

Yvette is a brilliant trainer who makes you feel comfortable and who you can relate easily too on many levels. Her knowledge is practical and you get a strong sense she practices what she preaches and it works for her so it will definitely be of benefit.

Strong sense she practices what she preaches

Yvette was an amazing facilitator and leader, she followed the lead from the class and adapted everything on the spot. Her style was perfect, relaxed and intuitive. Thanks for a great day!

Style was perfect, relaxed and intuitive

There’s a lot of information out there about how to use social media. Doing the workshop with the creative collective not only distilled everything into a 1-day course but it was the additional knowledge of Yvette’s experience that you can’t get out of a text book that were the real take home gems.

Real take home gems

I thoroughly enjoyed the positive energy and fun Yvette brought to the course. She is fantastic and I have learnt much more than I expected throughout the day! Thankyou so much The Creative Collective Team 🙂

Thoroughly enjoyed the positive energy and fun

Excellent session that opened the doors to senior management being able to network and market the business. Yvette’s knowledge and presentation style ensured everyone was engaged and keen to go back to their profile to see how they could improve it.

Knowledge and presentation style ensured everyone was engaged

As not an experienced Facebook user I felt the training session was very relevant, stayed on task, moved at a great pace and was very informative. Yvette was a passionate and inspirational trainer and I would love to book into more training sessions.

Passionate and inspirational trainer

Some of the tips and tricks alone are worth the price of admission and the level of enthusiasm, knowledge and experience that Yvette brings to the training is priceless.

The level of enthusiasm, knowledge and experience is peerless

I was blown away by Yvette’s credentials. Totally not expecting to hear her amazing success story and it left me feeling inspired and empowered. Having a trainer who lives and breathes (and has created) the success they are training in, makes the experience more powerful and the content more believable.

Blown away by Yvette’s credentials

I have never sat through such a worthwhile training session in my entire career. There was so much new content that I hadn’t known about and the excitement created by Yvette to get in and get LinkedIn working for me was FANTASTIC!

Never sat through such a worthwhile training session in my entire career

Yvette knows her subject well and can back it up with real-life examples and scenarios. Her no-nonsense approach ensures clients stay focused and derive maximum value from their session. This training was invaluable in alerting senior decision-makers to social risks and opportunities for our organisation. The Leadership Team better appreciates that we need to incorporate a considered and targetted social media strategy into our marketing mix.

Knows her subject well

Yvette went above and beyond in her preparation for our training and delivered an excellent course. We have some real gems of information and actions to take away.

Above and beyond

Just reaching out to say a huge thank you for your work delivering x2 workshops at the recent National Honda Conference in Brisbane. The feedback has been outstanding and your efforts really contributed to a successful experience for all involved. Participants are still raving about it.

Honda Australia – Speaking

“A jargon free, relevant and helpful introduction to social media”

John Vandeleur, Turner Freeman Lawyers

Thanks for your presentation Yvette.…  Our guests really enjoyed your speech and how open you were and willing to share your journey into becoming a successful entrepreneur and businesswoman in Australia and internationally. In particular, it was good to have your insights to completing the Company Directors Course, being a director and the significant relationships formed within a board.

Australian Institute of Company Directors

I thought I knew a few things about social media, but my mind was blown during the session. My eyes have been opened up to the amazing opportunities we’ve been missing out on for our business!

BYO Participant

My personal favourite presentation of the day was listening to Yvette Adams from The Creative Collective talking about Marketing in the Digital Age. I’m sure I wasn’t the only one in the room who felt a little “out of the loop” when it comes to things like Facebook and Twitter. Yvette certainly opened my eyes up to how using social media can help to market my business but also improve and enhance my communication with my existing clients.” — Speech Pathologists Queensland Annual Conference

Speech Pathologists Queensland Annual Conference

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