PR is a powerful marketing activity that can increase awareness for your business amongst your target audience, as well as inspire, demand action, and drive change in the wider community.
From generating media coverage to creating hype around product launches, business awards entries, event activations and speaking engagements, PR can encompass a wide range of activities, and when we work on a retainer basis with you, we can build momentum and generate genuine, and long-lasting results.
As an experienced PR company with an experienced team of PR professionals with established media contacts and professional software, we know what it takes to achieve earned media coverage. That’s why we are quite selective about which projects we collaborate on.
Having a robust and strategic PR plan is an effective tool and is always the first part of our engagement. The plan sets the tone for our PR retainer and representation as your publicist. Whilst developing the plan, we will help to clearly define what it is we are setting out to achieve for you (PR objectives), your target markets, identify your strongest marketing assets we have to work with, and develop a planned schedule of PR activity for the coming months.
The PR schedule may include pitching news stories to mainstream and trade media outlets and being the liaison to facilitate everything from photo opportunities, to media interviews, press conferences and speaking engagements. As your publicist or PR agency on a PR retainer, we will likely regularly create and send you press releases for review, identify and distribute press releases to a targeted list of relevant journalists across TV, Radio, Print and Online sectors, prepare press kit materials and build and maintain long-lasting relationships with journalists on your behalf.
As PR professionals, we are committed to keeping across the news cycle and will continually monitor relevant news stories relevant to your business and sector, providing you with information and reactive opportunities as and when they arise.
Working together, on a monthly basis, we will provide a customised PR retainer report outlining what PR activities we have completed as your dedicated publicist that month, and what coverage was achieved, or is pending. We work as an extension of your business and will provide strategic advice on how to take your brand to the next level, as well as tackle any issues you wish to resolve in the media (Crisis Communication).If you have any other questions about our PR retainers, one-off PR projects, capabilities and services, please don’t hesitate to contact us.
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SuperFriend Public Relations