National Clean Technologies Conference & Exhibition

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events marketing campaign

National Clean Technologies Conference & Exhibition

PR, Public Relations

Nectar Communications, an event organising company based in Brisbane, partnered with The Creative Collective to boost the promotion of their inaugural National Clean Technologies conference and exhibition event. This event aimed to provide a national platform for collaboration, learning, networking, and business opportunities among innovators, investors, producers, and commercial end-users of clean technology.

The conference program and exhibition encompassed a wide range of sectors, including water, energy, waste, mobility, agriculture, manufacturing, and the built environment.

The Creative Collective’s involvement in this events marketing campaign included:

  • Strategy Sessions
  • Website Updates
  • Social Media Management
  • LinkedIn Outreach
  • Public Relations and Media Services
  • Google AdWords
  • Facebook & LinkedIn Ads
  • EDM Templates

The results of this collaboration were outstanding. Despite starting from scratch, The Creative Collective successfully built an online community of over 3,000 individuals, leading to significant awareness, website traffic, and ticket sales for the inaugural event.

Key Results:

  • Facebook: Achieved over 700 Page Likes
  • Instagram: Grew from 0 to over 900 Followers
  • Twitter: Gained over 50 Followers from a starting point of 0
  • LinkedIn Connections: Established over 700 connections
  • Website users: Increased website traffic to 2,000 users
  • The conference boasted 50 confirmed speakers and generated over $15,000 in ticket sales.

Additionally, The Creative Collective organised a successful launch event at the Innovation Centre on the Sunshine Coast, featuring Mayor Mark Jamieson. The event included strategic invitations to key industry players and media representatives.

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