Ramona Trattoria is a Coorparoo, Brisbane based restaurant inspired by the deep-rooted culinary traditions of Italy and founded by renowned Australian chef, Ashley-Maree Kent.
The venue were looking for a hospitality marketing agency to raise awareness and generate hype around the much-anticipated launch of the restaurant.
As an experienced hospitality marketing agency we developed a PR strategy that utilised a range of marketing activities, including creating local community interest via Social Media Outreach (Facebook) in the lead up to and during the launch phase, developing and optimising the brand’s Google Business profile, and executing a local PR campaign, targeting a range of highly regarded news and lifestyle outlets.
- 9 pieces of media coverage generated across a range of outlets including, Courier Mail, Concrete Playground, Travel & Lifestyle Blog, The Weekend Edition and Hospitality Magazine.
Social Media Outreach:
- 17 community Facebook groups reached
- More than 200 Post Likes generated by campaign posts
- 100 Comments left on campaign posts