Do you need a marketing plan? A digital marketing plan? A social media marketing plan? Let us help you design one drawing on our years of experience!
What is a Marketing Communications Plan?
A marketing communications plan, or a ‘marcom plan’ is a document outlining how you will market your business in the year ahead.
It defines items such as your marketing objectives, target audiences, situation analysis, market research, positioning in the market, marketing assets, marketing activities and more.
It gives you clarity on where you are starting from when it comes to marketing and where you are going, and how you are going to get there.
Getting us to prepare your marketing plan means you are accessing a team of people with deep marketing expertise across a wide range of marketing disciplines. We can help you identify opportunities you may not have been able to identify of your own accord be it target markets you had not thought of, assets you may need to succeed, activities you may need to start doing, or do more of, and what budget you will need to do it.
Sound interesting? Contact us.
What is the process of developing a marketing plan with our help?
Which ever package you select from the packages on offer below (and we can also design custom packages), we will commence with a briefing session between your key team members and ours. At this session we will seek to gain an understanding of the marketing aspects of your business, and the business as a whole too.
We’ll ask a lot of questions using our tried and tested formulas for identifying marketing opportunities, documenting all key points, and working out where we will need to go deeper as part of our work by conducting market research on your industry in general, your competitors, or other aspects which may help shape your strategy and help us advise you on your position in the market.
Following the briefing we will get to work on preparing a strategic marketing/communications plan of varying length subject to the package you choose.
This may see us consult with other team members subject to the marketing disciplines we think your business will gain the most benefit from before articulating this into a professional document.
Finally we will present the plan to you or submit the document to you to comment on digitally before finalising the plan.
Ready to get started? Contact us.
FAQs about our marketing plan packages
Why do I have to pay for the marketing plan service upfront?
Following the initial briefing session, we get immediately to work. Once we have completed our market research, audits and the development of the plan and present you the draft, the majority of the work is done. For this reason we kindly request your payment upfront. We also have strong demand for our services, and your payment ensures your work is booked into our production schedule.
How involved do I have to be in the development of the marketing plan?
We aim to take all of the hard work out of the development of your marketing plan and as such, the only involvement required will be attending the initial briefing session and providing any requested items thereafter, and being present at the presentation of the draft plan, or providing feedback digitally having consulted with the rest of your team. You are welcome to provide other documentation or items you think will be valuable in building our understanding of your business in advance of the first session.
How long does it take to turn around a marketing plan?
Our availability and turn around times for a marketing plan are subject to our current workload. At times our consultants are in high demand and sessions may be booked 2-3 weeks ahead of time. At other times, we may have someone available to meet with you within the week. We will always do our best to accommodate your timeframes where possible.
Let’s chat about your project
Choose your Marketing Plans package
STARTER
From $2520 + GST
OUTPUT
One-year strategic marketing/comms plan of up to 15 pages
STRATEGY WORK
– Up to 12 hours
– Up to 1 hour of pre-reading of marketing materials supplied by the client and or any review of your marketing channels
MEETINGS
– Initial briefing of up to 1 hour with the client (maximum 3 persons)
– Presentation of draft plan of up to 1 hour with the client (maximum 3 persons)
STANDARD
From $3300 + GST
OUTPUT
One-year strategic marketing/comms plan of up to 20 pages
Development of high-level annual marketing activity calendar & budget overview outlining all proposed marketing activities, timing and budget
– Up to 2hours of pre-reading of marketing materials supplied by the client and or any review of your marketing channels
STRATEGY WORK
Up to 16 hours
MEETINGS
– Initial briefing of up to 1 hour with the client (maximum 3 persons)
– Presentation of draft plan of up to 1 hour with the client (maximum 3 persons)
SOLID
From $4580 + GST
OUTPUT
– One-year strategic marketing/comms plan of up to 30 pages
– Development of high-level annual marketing activity calendar & budget overview outlining all proposed marketing activities, timing and budget
– Development of a one page annual content plan + content samples and design
– Up to 4 hours of pre-reading of marketing materials supplied by the client and or any review of your marketing channels
STRATEGY WORK
Up to 20 hours
MEETINGS
– Initial briefing of up to 1 hour with the client (maximum 3 persons)
– Presentation of draft plan of up to 2 hours with the client (maximum 3 persons)
SERIOUS
From $6020 + GST
OUTPUT
– One-year strategic marketing/comms plan of up to 30 pages
– Development of high-level annual marketing activity calendar & budget overview outlining all proposed marketing activities, timing and budget
– Development of a one page annual content plan + content samples and design
– Development of sample marketing materials i.e. social media posts, EDM, design & copy
– Up to 4 hours of pre-reading of marketing materials supplied by the client and or any review of your marketing channels
STRATEGY WORK
Up to 25 hours
MEETINGS
– Initial briefing of up to 1 hour with the client (maximum 3 persons)
– Presentation of draft plan of up to 2 hours with the client (maximum 3 persons)
Full payment upfront is required to commence the work.
The above costs apply if session is held at our office or online. Add mileage at an ATO rate of 0.66 per km if we travel to you or + flights + accommodation where relevant. This will only be booked in consultation with you.
Marketing & Communication Plans Case Studies
Central Highlands Regional Council
Read More
Hear from our Marketing Customers
I have never sat through such a worthwhile training session in my entire career. There was so much new content that I hadn’t known about and the excitement created by Yvette to get in and get LinkedIn working for me was FANTASTIC!
Never sat through such a worthwhile training session in my entire career
I’m a small business owner and have been working with The Creative Collective for over 18 months now. Over this time, with there expert advice on all things marketing, they’ve helped grow my business from humble beginnings to something to be proud of. I hate think we’re I’d be without Kat and her team of tech heads! 100% recommendation for any business new or old!
Valkyrie Functional Fitness
I’d like to take the time to pass on a big thank you to Tamara, Arvind & Alan.This process has been seamless and very enjoyable. Your organisation & communication has been impeccable, and this has made the journey pleasant. I have no hesitation in working with you again and will certainly be passing along recommendations wherever possible.
Stuart Kruger – Helpa
“Would highly recommend The Creative Collective. We own a small dental practice in NSW and The Creative Collective have been instrumental for all our social media and paid advertising and SEO needs. Easy to work with, very informative and regular feedback regarding ads/campaigns. We’ve been working together for the past 12 months and I’m sure this winning relationship will continue for the foreseeable future.
Platinum Dental
“Cant recommend The Creative Collective enough. Professional, intelligent, sound advice and expertise. Katrina and Yvette have been a pleasure to deal with. No pushy sales what so ever just great service and applicable information. Thanks!!!”
James Wallis
I just wanted to say that today was one of the best 4 hours of strategy I have ever spent and so excited and reinvigorated about our digital strategy moving forward. A lot of companies online say they offer ‘strategy support’ but this exceeded my expectations. Please pass on my thanks to Yvette also, she was great. A few of my colleagues are also looking at social strategy right now so I will pass on your details, as I was raving about the session and they are now keen to do their own. Thanks again, and excited for the next steps.
Centre for Invasive Species Solutions
“What a crew, friendly and smart, just like my wife easy to get along with and get the job done so professionally. Thank you all.”
Bernie Duffy
We really appreciated all your advice the other day.… I was reading off my business plan when you asked certain questions and quickly realised how wrong I was with our proposed target markets and strategies. … Though I hold a business Diploma and Cert IV in bookkeeping, your expertise has been priceless.