Marketing & Communication Plans

Do you need a marketing plan? A digital marketing plan? A social media marketing plan? Let us help you design one drawing on our years of experience!

Marketing strategy

What is a Marketing Communications Plan?

A marketing communications plan, or a ‘marcom plan’ is a document outlining how you will market your business in the year ahead.

It defines items such as your marketing objectives, target audiences, situation analysis, market research, positioning in the market, marketing assets, marketing activities and more.

It gives you clarity on where you are starting from when it comes to marketing and where you are going, and how you are going to get there.

Getting us to prepare your marketing plan means you are accessing a team of people with deep marketing expertise across a wide range of marketing disciplines. We can help you identify opportunities you may not have been able to identify of your own accord be it target markets you had not thought of, assets you may need to succeed, activities you may need to start doing, or do more of, and what budget you will need to do it.

Sound interesting? Contact us.

What is the process of developing a marketing plan with our help?

Which ever package you select from the packages on offer below (and we can also design custom packages), we will commence with a briefing session between your key team members and ours. At this session we will seek to gain an understanding of the marketing aspects of your business, and the business as a whole too.

We’ll ask a lot of questions using our tried and tested formulas for identifying marketing opportunities, documenting all key points, and working out where we will need to go deeper as part of our work by conducting market research on your industry in general, your competitors, or other aspects which may help shape your strategy and help us advise you on your position in the market.

Following the briefing we will get to work on preparing a strategic marketing/communications plan of varying length subject to the package you choose.

This may see us consult with other team members subject to the marketing disciplines we think your business will gain the most benefit from before articulating this into a professional document.

Finally we will present the plan to you or submit the document to you to comment on digitally before finalising the plan.

Ready to get started? Contact us.

FAQs about our marketing plan packages

Why do I have to pay for the marketing plan service upfront?

Following the initial briefing session, we get immediately to work. Once we have completed our market research, audits and the development of the plan and present you the draft, the majority of the work is done. For this reason we kindly request your payment upfront. We also have strong demand for our services, and your payment ensures your work is booked into our production schedule.

How involved do I have to be in the development of the marketing plan?

We aim to take all of the hard work out of the development of your marketing plan and as such, the only involvement required will be attending the initial briefing session and providing any requested items thereafter, and being present at the presentation of the draft plan, or providing feedback digitally having consulted with the rest of your team. You are welcome to provide other documentation or items you think will be valuable in building our understanding of your business in advance of the first session.

How long does it take to turn around a marketing plan?

Our availability and turn around times for a marketing plan are subject to our current workload. At times our consultants are in high demand and sessions may be booked 2-3 weeks ahead of time. At other times, we may have someone available to meet with you within the week. We will always do our best to accommodate your timeframes where possible.

Let’s chat about your project

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Choose your Marketing Plans package

STARTER

From $2520 + GST

OUTPUT
One-year strategic marketing/comms plan of up to 15 pages

STRATEGY WORK
– Up to 12 hours
– Up to 1 hour of pre-reading of marketing materials supplied by the client and or any review of your marketing channels

MEETINGS
– Initial briefing of up to 1 hour with the client (maximum 3 persons)
– Presentation of draft plan of up to 1 hour with the client (maximum 3 persons)

 

STANDARD

From $3300 + GST

OUTPUT
One-year strategic marketing/comms plan of up to 20 pages
Development of high-level annual marketing activity calendar & budget overview outlining all proposed marketing activities, timing and budget
– Up to  2hours of pre-reading of marketing materials supplied by the client and or any review of your marketing channels

STRATEGY WORK
Up to 16 hours

MEETINGS
– Initial briefing of up to 1 hour with the client (maximum 3 persons)
– Presentation of draft plan of up to 1 hour with the client (maximum 3 persons)

SOLID

From $4580 + GST

OUTPUT
– One-year strategic marketing/comms plan of up to 30 pages
– Development of high-level annual marketing activity calendar & budget overview outlining all proposed marketing activities, timing and budget
– Development of a one page annual content plan + content samples and design
– Up to 4 hours of pre-reading of marketing materials supplied by the client and or any review of your marketing channels

STRATEGY WORK
Up to 20 hours

MEETINGS
– Initial briefing of up to 1 hour with the client (maximum 3 persons)
– Presentation of draft plan of up to 2 hours with the client (maximum 3 persons)

SERIOUS

From $6020 + GST

OUTPUT
– One-year strategic marketing/comms plan of up to 30 pages
– Development of high-level annual marketing activity calendar & budget overview outlining all proposed marketing activities, timing and budget
– Development of a one page annual content plan + content samples and design
– Development of sample marketing materials i.e. social media posts, EDM, design & copy
– Up to 4 hours of pre-reading of marketing materials supplied by the client and or any review of your marketing channels

STRATEGY WORK
Up to 25 hours

MEETINGS
– Initial briefing of up to 1 hour with the client (maximum 3 persons)
– Presentation of draft plan of up to 2 hours with the client (maximum 3 persons)

Full payment upfront is required to commence the work.
The above costs apply if session is held at our office or online. Add mileage at an ATO rate of 0.66 per km if we travel to you or + flights + accommodation where relevant. This will only be booked in consultation with you.

Marketing & Communication Plans Case Studies

Toowoomba Regional Council

Toowoomba Regional Council provides local government services in support of the community from north of Yarraman to south-west of Millmerran and includes the city of Toowoomba. We were approached by the Toowoomba Regional Council as they had seen a dramatic decrease in engagement with their social media in the previous six months and wanted to understand why this was the case and what they could do to improve things. We recommended we perform a thorough…

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Bayard Presse – Market Research Report
Inner East Primary Care Partnership
Surfair
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Pullman
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