Do you have video content ? If so, it’s time to consider YouTube Ads!
YouTube is the world’s second most popular website, drawing 2 billion logged-in visitors a month. The ability to advertise on this powerful platform has been around for a long while now, yet we still meet many businesses who still haven’t yet tried it!
YouTube advertising is an incredible way to get your video ads out in front of a relevant, engaged audience. YouTube has a vast reach and powerful targeting capabilities that make it a very valuable platform to influence customers across the marketing journey.
YouTube Ads are great because it features in high prominence on Google, is a highly visited website, and communicates things in a highly visual, emotive and impactful way.
Types Of YouTube Ads
- TrueView Ads
True view ads give viewers the flexibility to either view or skip the ad, but will never be impelled to see.
- Instream Skippable Video Ads
Give advertisers the leniency to create promotional videos of different durations. - True View Discovery Ads
Previously known as in-display ads, it helps brand be discovered on YouTube homepage, search results, etc. - Pre-Roll In-Stream (Non-Skippable) Ads
These are non-skippable video ads that are played either in the start, middle or end of the video.
- Bumper Ads
These are shortest type of ads that play in the beginning of video and are as short as 6 seconds. - Outstream Ads
Outstream ads are only mobile-specific and appear on non-video environment where the video plays while you scroll down the web page. - Masthead Ads
Masthead ads show up in YouTube Home feed both over the mobile and desktop and play without song for upto 30 seconds.
So how does YouTube Ads work & how do you get started?
Just like other advertising platforms, YouTube advertising also works on a bidding system. The cost of a YouTube Ad depends on how much your competitors bid for the same place, to the same audience.
You will be bidding on cost-per-thousand (CPM) or a cost-per-view basis. In short you will be charged every time a person engaged with or watch the ad for more than 30 seconds.
To get started with YouTube Ads you will need a Google Ad account and a YouTube business account. If you don’t have one of these or both of these, we can assist you with getting these in place so you are ready to start YouTube advertising.
You’ll also need video content, produced in the correct formats for YouTube, which we can also assist you with if you don’t have any video content, or suitable video content on file.
So let’s get started with your YouTube Ads!
YouTube Ads are a natural marketing activity for businesses that have video content or see the value in creating video content to target a vast audience in a targeted way. You can run YouTube Ads only, or alongside Google search or display ad campaigns or other platforms.
The big benefit of working with The Creative Collective on your YouTube Ads is that we have the expertise to get you up and running with it all in the minimal amount of time, without the hassle of trying to work out the multiple steps you need to follow to launch YouTube Ads yourself when it’s really not your area of expertise.
We can work with you to establish your YouTube Ads as a one off campaign, or you can engage us ongoing to monitor and manage your YouTube Ads (or other Google Ads such as search, display and video) to ensure the best possible performance, ongoing.
Are you ready to create a YouTube Ads campaign? Let’s talk!
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