Delsey Paris

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Delsey Paris

Delsey Paris, renowned globally for its exquisite luxury travel equipment and luggage, made its highly anticipated debut in the Australian market, marking a significant milestone for the brand’s expansion efforts. Tasked with the challenge of introducing Delsey Paris to discerning Australian consumers, we embarked on a comprehensive brand awareness campaign designed to captivate audiences and solidify Delsey’s presence Down Under.

At the heart of our strategy lay a multifaceted approach encompassing Social Media Management and targeted Facebook Advertising, meticulously tailored to resonate with the unique preferences and aspirations of Australian travellers. Leveraging the unparalleled reach and engagement potential of social media platforms, we endeavoured to not only introduce Delsey Paris to a new audience but also foster a sense of connection and affinity that would endure long after the campaign’s conclusion.

The results of our efforts surpassed expectations, as evidenced by a slew of impressive metrics that underscored the campaign’s resounding success. From a modest starting point of zero, Delsey Paris’s social media presence experienced exponential growth, with likes skyrocketing to an impressive 6,481 and followers swelling to 6,248—a testament to the brand’s newfound resonance among Australian consumers.

Highlighting the efficacy of our engagement strategies, the best-performing post garnered an astounding 17,265 interactions, effectively amplifying Delsey Paris’s visibility and fostering meaningful engagement with its target audience. Moreover, page engagement metrics soared to unprecedented heights, with Delsey Paris emerging as the undisputed leader in total interactions compared to its key competitors in the luxury luggage segment.

With an impressive reach of 674,110 page impressions and over half a million unique users, Delsey Paris’s brand message reverberated far and wide, leaving an indelible imprint on the Australian travel landscape. Despite stiff competition from industry heavyweights such as Lipault Paris, Samsonite, and American Tourister, Delsey Paris distinguished itself as a formidable contender, ranking third in total page fans and cementing its status as a force to be reckoned with in the Australian market.

In conclusion, our brand awareness campaign not only propelled Delsey Paris into the spotlight but also laid the groundwork for sustained growth and success in the dynamic Australian travel industry. By forging meaningful connections, igniting consumer interest, and elevating brand visibility, we paved the way for Delsey Paris to embark on a transformative journey of expansion and innovation, leaving an indelible mark on the hearts and minds of Australian travellers for years to come.

Specific results:

  • Likes: 0 to 6,481
  • Followers: 0 to 6,248 (differs to ‘likes’ and refers to people choosing to receive notifications with posts always appearing in newsfeeds)
  • Best Performing Post: 17,265
  • Page Engagement: Delsey has had the most successful post (ranked by total interaction) compared to its biggest competitors*
  • Page | Impressions: 674,110
  • Page | Unique Users: 573,309
  • Page | Engaged Users: 13,622

*Biggest competitors include: Lipault Paris Australia, Samsonite Australia & New Zealand and American Tourister Australia & New Zealand. Delsey ranks third (for total page fans) compared to competitors.

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