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Why you need to consider an SEO site migration plan!
If you have a reasonably sized website (say 10-20 pages or more), with some reasonable history (say two plus years), and are looking at planning a new website, we would strongly recommend you consider an SEO site migration plan. This is to ensure your new website, which may look lovely, doesn’t fall off a cliff from a technical and search engine perspective.
An SEO migration is when a technical specialist performs a range of tasks using professional industry software in the planning phase of a new website. This includes identifying how many pages the old or current website has, how many are already indexed by the search engines, how visible the current site is, how the site currently ranks on Google and for what keywords, and what words it could potentially rank for in the future.
Consideration is then given to the new planned website pages, and thereafter a SEO site migration plan is mapped out, indicating whether any old pages will cease to exist but will be redirected (called a 301 redirect), which page will continue to exist but have a new URL (also requiring a 301 redirect), or which page will continue to exist and maintain the same URL. Ever consultative, we will liaise with you to ensure that you agree with our approach before it is rolled out.
Once your new website goes live, we will ensure the SEO migration plan is executed perfectly, and monitor the new site carefully each week and month from an SEO and technical perspective using our professional software. This includes providing regular reports on the new website’s performance, and how the roll out of the plan is going. This can be a great help for teams needing to explain to management or board what the impact of the new site is, and explain it to them with hard data.
The aim of our involvement in your new website launch overall, is to ensure the new website has the best possible chance of succeeding once it goes live from an SEO perspective. If executed well, your new website should perform much better than its predecessor. If executed poorly, you could end up with status code errors, negatively impacted SEO performance, and website visitors who have a poor experience.
The big benefit of working with The Creative Collective on your SEO site migration is that we have a team of both Web Specialists and SEO specialists, both of whom are experienced in designing and executing SEO site migrations and who work closely together at all times. If you have any other questions about our SEO site migration service, please don’t hesitate to contact us.
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Recent Projects
Hear from our SEO Customers
“Thank you to the Creative Collective Team for working with us to create a fresh brand, a website and their continued work with SEO to help us increase our website traffic Australia wide. Their friendly team are always willing to assist, are quick to respond if needed and always have great new ideas on how we can drive results. Our monthly meetings are a great way for us to discuss our website visibility growth and are always informative, helping to set the agenda for the month moving forward. We hope to continue our working relationship and to continue increasing our organic search positions.”
Boiling Point Services
Thank you for all this information and all your work for us over the last 12 months. We have had fantastic results from both SEO & Google advertising. Our website sales have increased 10 fold. We have been introduced to many new fantastic clients via Google, many that have spent considerable amounts of money with us. The website support has been fantastic and our website looks amazing and functions well. Thank you
Aquarian Pearls
I’m a small business owner and have been working with The Creative Collective for over 18 months now. Over this time, with there expert advice on all things marketing, they’ve helped grow my business from humble beginnings to something to be proud of. I hate think we’re I’d be without Kat and her team of tech heads! 100% recommendation for any business new or old!
Valkyrie Functional Fitness
“Would highly recommend The Creative Collective. We own a small dental practice in NSW and The Creative Collective have been instrumental for all our social media and paid advertising and SEO needs. Easy to work with, very informative and regular feedback regarding ads/campaigns. We’ve been working together for the past 12 months and I’m sure this winning relationship will continue for the foreseeable future.
Platinum Dental
“Partnering with The Creative Collective to manage our SEO has been a great success. We understand the importance of continually monitoring and evaluating our website’s SEO results and aligning our campaigns and targets with our business objectives; we chose to partner with The Creative Collective because they share the same ethos. Their services are strategic, adaptive and tailored to our needs. The team have been outstanding to work with, with each team member a specialist in their own field. Our results have been fantastic across both organic and paid SEO. The digital world is fast moving, with the support of The Creative Collective we now have confidence that we are constantly adapting and having great success in this space.”
Anglican Care
“The bounce rate of our website is down to 7% since January this year. Since March 1 it is even better: 1.6%. A great testimony to your work on redesigning the pages. Well done!”
Digital Careers
“It’s been great seeing our site gradually improve. I do want to say that we have been very happy with the reporting and transparency of it all. It has been great and we have been able to see the goals come in with the work which has been fantastic.