We step into the shoes of your clientele to tell them what they want to hear!
Writing for websites is an art. It needs to be cut-through and resonate with your target audience, offer solutions to their problems and communicate benefits, not just features of your service. This is further complicated by the need for it to have adequate ‘keyword density’ for SEO purposes.
In our experience, we have seen clients suffer from ‘analysis paralysis’ and or simply procrastinate on the supply of content for their website due to struggling with finding the right words or being overwhelmed with trying to include a specific keyword or phrase in their copy. At the end of the day, you are an expert in your respective field, and not a writer. So it makes sense to leave the writing side to someone who is somewhat of a wordsmith.
At The Creative Collective, we provide a professional copywriting service for website Copywriting or SEO Copywriting purposes.
This service suits people who:
- Marketing Managers or Business Owners who are time-poor and struggling to find dedicated ‘chunks’ in their diary to sit down and devote to website copy
- People who recognise the value of using experts
- Business owners who struggle to step out of the role of ‘service provider’, and into the role of the ‘customer/client’
- Marketing Managers, CEO’s or Business Owners who need a quick turnaround.
Our process
1. Initial briefing session
Prior to undertaking your copywriting project, we will take the time to get to know you, your business objectives, target market, competitive landscape and desired outcomes/uses for the content. Once we understand who you are targeting, we can start to set the ‘tone and voice’ for the copy — is it corporate, is it professional but fun, is it child-like, etc?
From there, we will look at your proposed website sitemap and establish what pages require content. We will also take a look at the keyword research conducted to establish what phrases have the highest demand (this enables us to ensure we optimise for the best keywords).
Looking at your sitemap, we may also offer recommendations to how we organise the information and name the ‘sections’ to ensure this will work best for your market. I.e. if you have multiple markets, it may be best to organise content by user type — for example if you were offering after school tutoring services, you may order your information by topic, or by Parents/Teachers/Students.
The discussion items from this session make up the copywriting brief. We will then recap that brief to you post session via email for you to approve, which will be the basis from which we will work. We may ask you to provide us with additional supporting documentation such as old copy, competitors etc.
2. Research and provision of a draft
Once the brief is locked down, our copywriters will get to work on your website copy. Usually we start with a holistic look at what your competitors are doing, and also what similar businesses are doing here and afar. We call this phase ‘inspiration gathering’. In this step, we’ll really get to know the service offering.
With research conducted, it’s time to get writing.
We don’t plagarise, and there’s no ‘copy + paste’. Our writers start from scratch writing unique copy for your business which is on-brand, resonates with your market and communicates all the key info. This website copy will also be written in a way that it subtly builds your keyword density for SEO purposes. Once copy has been prepared, it will be provided to you for review — we generally ask you to read through the copy and make sure it is ‘technically’ correct when it comes to your service offering, and to let us know if there is anything you would like reworked/amended.
3. Provision of final website copy!
Once you have reviewed the copy, we will finalise this based on your feedback and provide 2 finished versions for your use — a clean copy, and an additional copy showing ‘mark-up’. If we are also providing your web development, a copy of this will also be provided to to the web team allocated to your web project.
Website Copywriting Case Studies
Sunshine Coast Council
Read More
Hear from our Web Customers
“I want to thank you for the stunning website and all of your care and professionalism. I am simply blown away by how organised efficient, skilled and kind all of your team are. I couldn’t be happier with the decision to contract The Creative collective to build our company website. Over the years of running my business I have hired other companies and not had good results. The Creative Collective excelled in every aspect from start to finish and the results are beautiful. A huge congratulations to all of your team and a massive thank you to Gina Novoa whose project management has been flawless. I am beyond impressed. Thank you :)”
Tina Moore – Director of TMP Dance Studios
TMP Dance Studios
We have been working with Allan from the Creative Collective for around 3 years now and have never had a moments doubt that we are with the right team for us. Quick to respond to support emails and come back with a time table to sort the issue if it cannot be resolved immediately. We are very happy with the consistent uptime and response time of our website. We highly recommend Creative Collective.
Sandra Petty – Yumba Bimbi
I’m a small business owner and have been working with The Creative Collective for over 18 months now. Over this time, with there expert advice on all things marketing, they’ve helped grow my business from humble beginnings to something to be proud of. I hate think we’re I’d be without Kat and her team of tech heads! 100% recommendation for any business new or old!
Valkyrie Functional Fitness
I’d like to take the time to pass on a big thank you to Tamara, Arvind & Alan.This process has been seamless and very enjoyable. Your organisation & communication has been impeccable, and this has made the journey pleasant. I have no hesitation in working with you again and will certainly be passing along recommendations wherever possible.
Stuart Kruger – Helpa
Thank very much Arvind, you’ve been a delight to work with and appreciate your advice and patience as we worked through it all. I was very excited last night to be adding all the lovely colourful artworks!
Tiffany Jones Fine Art
We engaged the Creative Collective for a website refresh on our tired online presence. The team were professional, clear, technically proficient, helpful and also provided timely guidance on how to get the most out of our project. I will be using their services again and thoroughly recommend engaging the Creative Collective team for your website / marketing needs.
Jeremy Harmon – New Leaf Migration
“What a journey, and what a sensational result! Have spent some time this evening navigating through the back end of the site, making updates, additions and edits – very happy with the usability post handover. Congratulations on your creation and the teamwork that has brought about this better than expected result for our new brand and website.”
Cherbourg Council – Website
“If the concept wasn’t enough, the marketing has blown me away. I’ve received an enormous amount of positive feedback from all genders, young and old who all comment on the name/design The Creative Collective came up with for me. I love driving around in my Brew Captain branded vehicle and handing out the professionally designed marketing items. This is my first time in business for myself and everything from start to finish was very simple, and easy working with these guys. It was a real pleasure and we’ll continue to use them as the business grows from a one man show to hopefully a full franchise.”
Brew Captain
“I am so thrilled with what this company can do in a day. It has been such a breeze working with them and they have made everything really easy and simple. I have unsuccessfully tried previously to get my websites up and running and I finally have a stunning website and branding. Couldn’t recommend you guys enough! 10/10!”
Cosmetic Tattooing
“Could not recommend this amazing company enough. I have had all of my branding + my website done by the team at Creative Collective and am so happy and impressed by the attention to detail, professionalism, patience (I am extremely fussy) and care shown by each and every staff member I dealt with. 1 year on I am still constantly receiving compliments from my clients on my beautiful logo and website. Thank you, thank you, thank you to the team at Creative Collective I am so happy with everything you have done for me and my business. Special shout out to Bronte who continues to go above and beyond!”
Brows of a Feather
“I always felt like i was in good hands with Kat and the other members of the team that helped me. Kat is expert at coming up with fabulous ideas and was really helpful in bring about the vision I had in a grounded and innovative way. Thanks Kat!”
Jacqui Spencer – Wisdom Frontier
Recently I needed something done quickly as I was about to launch a campaign to my 3000 subscribers. It was a technical issue on my website and I need a developer to understand what I needed done pronto. Anyway Mel and Arvind delivered quickly and on time. Well done guys!
Rob Stanley-Turner – Box Commercial
“The bounce rate of our website is down to 7% since January this year. Since March 1 it is even better: 1.6%. A great testimony to your work on redesigning the pages. Well done!”
Digital Careers
“What a crew, friendly and smart, just like my wife easy to get along with and get the job done so professionally. Thank you all.”
Bernie Duffy
“Would like to thank you again for our website everyone who has seen it have been saying how good it looks. Kind Regards, Alice.”
