Palm Lake Resort
In 2020, Palm Lake Resort engaged The Creative Collective to work on a creative/brand refresh across their resorts, focusing on the over-50s target market in South East Queensland. The objective was to modernise the brand, establish an emotional connection and create a consistent style across the new resorts while incorporating design elements unique to each location. We also provided print management services and added special print finishes to enhance the sales collateral.
For the Palm Lake Resort Pelican Waters launch, The Creative Collective created personalised event invitations and produced a high-quality 82-page sales brochure with a 6-page gate-fold showcasing the master plan. The use of metallic foils, inks, premium paper, and wax seals added a touch of elegance. We also designed banners, signage and branded tablecloths to maintain a cohesive look throughout the event. The launch event was successful, generating numerous leads for the client. Additionally, we organised and directed an on-site photoshoot to capture imagery for resort marketing materials, including advertising, signage, and campaign collateral.
With the goal of giving the brand a fresh new direction that aligns with its modern resort designs, we have recently been collaborating with Palm Lake Resort on various projects to enhance brand awareness for their 28 resorts located along the east coast of Australia. This included the roll-out of a major marketing campaign spanning print collateral and digital media as well as the production of artwork for over 100 billboards nationwide. The Creative Collective continue to work closely with Palm Lake Resort, overseeing the production and print of resort assets and branded marketing materials, including sales brochures, signage, and print and digital advertising.