PR Strategy

Want to run a local or national PR campaign to launch or promote a product, event, service, person or company? We can help!

Marketing Strategy & Consults

Would you or your business benefit from assistance developing a Brand Strategy, Website Strategy, Social Media Strategy, PR Strategy or General Marketing Strategy? Read on or…

 

If marketing isn’t your thing, or if you don’t have a clear direction of how you are going to market your business, a marketing strategy session with us is a really starting point…

Because there is a lot to know when it comes to marketing...

Are you responsible for the marketing of your organisation but finding you’re not really getting the results you need? Have you created a brand or website you’re not really happy with, but are unsure what direction to take it in now? Or are you considering a range of marketing activities, however, don’t know which would be best and how to apportion your marketing for a set campaign or your marketing generally this year?

If so, you may benefit from a marketing strategy session with us.

We offer a range of packages – from our starter two hours of power session, right through to half day and full day sessions which are great when there are multiple stakeholders and product or service offerings to discuss. Scroll down for more information.

Marketing strategies customised to suit your needs

Our marketing strategy sessions can be conducted online or in person where geography permits (our offices are in Newcastle + the Sunshine Coast and we also have consultants + access to offices in most of the major cities in Australia).

In all cases a bespoke agenda will be defined and sent to you prior to the day outlining the proposed topics to be covered (though we will also work dynamically on the day) and you will be allocated a highly experienced and relevant strategist + support person from our team to take notes.

All participants will benefit from a debrief document supplied within a week post session, with the size of the document and inclusions such as audits, marketing calendars and marketing budgets, subject to the package you sign off for.

If you have any questions about which marketing strategy session may suit you and how it may be customised to meet your needs, please don’t hesitate to contact us.

Need ongoing marketing support? Our marketing consulting services could be for you…

If you enjoy your initial marketing strategy session with us, you may like to keep the momentum going by meeting with us on a regular basis for our shorter marketing consult sessions.

These 1 or 2 hour sessions which can be held at whatever intervals work for you (weekly, bi-weekly, monthly, bi-monthly or quarterly are generally what people go for) will help keep you and your team accountable and focussed on the ongoing success of your marketing and business.

website accessibility audit

Keep Focussed & Accountable with Regular Marketing Consults

Regular marketing consult sessions as a checkpoint to see how the execution of our marketing recommendations from previous strategy sessions are going, to provide advice, training, or even fill the gaps with additional marketing services as needed.

We can help you identify and work through any arising issues, keep you updated on the latest marketing trends, tools and technologies, and help you make plans for future marketing campaigns and activities.

Specific Strategy Services

If you don’t need a general marketing strategy, and are looking for something more specific, see our list of specific strategy services to the right.

For instance you are looking to rebrand and figure out what you need, a brand strategy may be more of what you are after.

f you are seeking to create a new website, getting some help with your plan of attack with one of our website strategies might be the go.

Take a look at all of our bespoke strategies to the right, and if you’re not sure and need some guidance on what kind of strategy would suit you best, talk to us!

Craft a strong foundation for your brand with a strategic approach. Whether establishing a new brand or rebranding, our brand strategy ensures longevity, aiding in customer identification and preference. The primary objective is to communicate your brand’s existence, purpose, and defining characteristics to the world. Drawing on decades of experience, data, insights, and research, our brand strategy sessions have the potential to empower your brand to excel in even the most saturated markets.

Without a well thought out website strategy in place, how do you know if a website will achieve what you are hoping it will achieve for your business? And what is even possible? With our expert advice we can help you map out a website strategy.

We’ll facilitate you through a collaborative workshop running through all important considerations for your website such as defining your website objecives, target audiences and their user journeys, prepare a site map outlining required pages & hierarchy and more.

Would you like to start your social media in the best manner possible with a robust and well thought out social media strategy? Are you not sure what the best social network/s would be for your business?

Have you established social media networks but are confused on how to get them working for you or what your expectations should even be?

Have you been busy on the social networks but are finding you’re not really getting enough business results for the time you’re currently investing?

Are you struggling to keep up with the constant changes on the social networks and what these mean for you and your business? If you answered yes to any of these questions, you may be in need of one of our social media strategies!

A PR strategy will explore what your PR goals are as an organisation overall, or for a set PR campaign, including what target media outlets you wish to feature in, what your ‘workable angles’ are, who will be the spokespeople from your team, and what we have to work with in your media kit such as images, bios, speaker kits, media kits etc. We will work out key dates and more.

The Creative Collective is able to conduct thorough market research, analysing market needs, size, competition, and key marketing metrics. We utilise diverse tools to collect, collate, and analyse data, presenting insightful reports and recommendations tailored to each client’s requirements and timeframe.

A Marketing Communications Plan, or ‘marcom plan,’ outlines how your business will be marketed in the upcoming year. It covers marketing objectives, target audiences, situation analysis, market research, positioning, assets, activities, and more. This plan provides clarity on your current marketing position, future goals, and the strategies to achieve them. Choosing us to create your marketing plan means tapping into a team with extensive expertise across various marketing disciplines, helping identify opportunities you may have overlooked and determining the necessary budget for success.

Partner with us to streamline your marketing efforts! If the challenges of managing an in-house marketing team are overwhelming, consider us as your marketing agency solution. We offer a cost-effective and efficient alternative to hiring new personnel. Our Partner Solutions program provides your business with a dedicated team of marketing specialists, eliminating the need for in-house hires. Say goodbye to the hassle of managing an internal team and welcome a diverse team of marketing professionals for superior results at a fraction of the cost. Chat with us today to explore how we can be your marketing agency.

Recent Projects

Riverside Dental
Newcastle Show
Ramona Trattoria
Concerts Australia – Derek Gripper tour
The Law Office Of Conrad Curry
Stride Mental Health
SuperFriend Public Relations
National Clean Technologies Conference & Exhibition

Choose your Strategy package

STARTER

From $870 + GST

2 Hours Time Allocated.

DEBRIEF NOTES
3-5 Page Brief Document

AUDITS + MARKETING CALENDAR/BUDGET
Not Included

NO. OF PEOPLE INVOLVED
1 Strategist

Up to x3 people can attend x1 brand focus

 

STANDARD

From $1290 + GST

2 Hours Time Allocated

DEBRIEF NOTES
5-8 Page Brief Document

AUDITS + MARKETING CALENDAR/BUDGET
Front end analysis (no logins) of up to x2 social media channels and x1 website

NO. OF PEOPLE INVOLVED
1 Strategist

Up to x4 people can attend x1 brand focus

 

SOLID

From $2350 + GST

Half Day or 2 x 2 Hours

DEBRIEF NOTES
8-12 Page Brief Document

AUDITS + MARKETING CALENDAR/BUDGET
Light back end analysis (logins required) of up to x2 social media channels and x1 website

NO. OF PEOPLE INVOLVED
2 Strategists

Up to x6 people can attend x1 brand focus

SERIOUS

From $3590 + GST

Full Day or 2 x 3.5 Hours

DEBRIEF NOTES
12-20 Page Brief Document + 1 year marketing calendar/budget

AUDITS + MARKETING CALENDAR/BUDGET
Deep back end analysis of up to x4 social media channels, x1 website, and x1 database of CRM system.

NO. OF PEOPLE INVOLVED
2 Strategists

Up to x8 people can attend x1 brand focus

Preparation of 12 month marketing plan & budget including 12 month content calendar, keyword research of up to x100 words

 

Full payment upfront is required to confirm your session.
The above costs apply if session is held at our office or online. Add mileage at the ATO rate per km if we travel to you or + flights + accommodation where relevant. This will only be booked in consultation with you.
We reserve the right to charge a cancellation fee of 50% if the session is cancelled within 24 hours.

Marketing Strategy FAQ’s

We are more than happy to speak to you for 15-20 minutes about your business/project/requirements, which you can book here. If you need more time with us than that, we deem this a consult and do charge for this service. We are marketing professionals offering an extremely valuable service that can seriously improve your bottom line (you wouldn’t expect a free consult with your accountant or lawyer now would you?)

Being a full service marketing agency, our marketing strategy sessions cover a wide range of areas, and we will match you with a marketing strategist who has either broad marketing experience if you are seeking a broad marketing strategy, or specific experience if you are seeking assistance in a particular area. Areas of marketing we cover include all above the line (ATL) and below the line (BTL) marketing disciplines including:

  • Strategic Planning
  • Market Research and Analysis
  • Brand Development and Positioning
  • Digital Marketing Strategy
  • Social Media Marketing
  • Content Strategy and Creation
  • Search Engine Optimisation (SEO)
  • Paid Advertising Campaigns – including outdoor, radio, TV, bus advertising, cinemas, Google Ads, Social Ads and more
  • Performance Tracking and Analytics
  • And more!

Our marketing consultants at The Creative Collective are seasoned professionals with extensive experience and expertise across a wide range of industries and marketing disciplines. They hold relevant qualifications and certifications in marketing, business, and related fields and stay abreast of the latest trends, technologies, and best practices in the industry. Rest assured that you’re working with a team of experts who are committed to delivering results and driving your business forward. You can read more about our team here.

At The Creative Collective, we differentiate ourselves in a few ways. Firstly, we are truly full service, meaning we cover all facets of marketing. We are not brand strategists renegading as marketing strategists or copywriters renegading as SEO specialists. Secondly, we are pioneers. We have a nose for a marketing trend, and ear for a new marketing tool and can hang our hat on the fact we have been pioneers in Australia across many aspects of marketing. If you want to know about the latest and greatest marketing strategies that are working RIGHT NOW for our clients, we can tell you. Thirdly, we’ve worked with a wide range of organisations, which herald from many industries. Chances are that the marketing strategist you meet will have first hand experience with your industry, allowing you receive strategic guidance that makes sense. Finally, we are about outcomes. It won’t just be a flowery chat. You will receive actionable insights that can drive tangible results for your business post session. So nothing is lost, and all is gained.

Simply enquire with us stating which of the above packages you are most interested in. We’ll raise you a quote to accept and thereafter an invoice along with some times the most relevant consultant is available. If you are unsure which package may suit and want to vary inclusions, also simply reach out and we will be more than happy to make adjustments.

Our availability is subject to your locations + agenda you wish to focus on + timing. At times our consultants are in high demand and sessions may be booked 2-3 weeks ahead of time. At other times, we may have someone available to meet with you within the week. We will always do our best to accommodate your timeframes where possible.

We offer both in person and online sessions. Our online sessions held on Zoom or Google Meet (generally Zoom) are the most popular as they give both sides more flexibility and we are expert at facilitating sessions online using a range of interactive features (online whiteboarding, text chat, unmute etc.) We can offer sessions at our offices in Wickham, Newcastle & also Maroochydore, Sunshine Coast, and from time to time we will also travel to our client’s workplace or choice of meeting space, however please note additional travel charges will apply (flights or mileage).

The short answer is no. We will ask you all the questions we need to extract what we require at the session, and we may also ask you to provide us items post session if the need is identified. If however you feel strongly that you would like us to be across some items prior to the session (within reason) of course you may send it through well in advance of the session so we can distribute it to the necessary team members.

Getting started with our marketing strategy or consulting services is simple. Reach out to us via phone, email, or our online contact form to schedule a free initial chat with one of our experienced consultants, or if you are ready to cut to the chase, call and ask for a quote to be raised for the package you are most interested in. Accept this, we send an invoice, then we schedule your strategy session at a time that suits your team and ours. Easy!

Proudly Regional, Serving Client’s Nationally.

With offices in Newcastle, New South Wales, and Sunshine Coast, Queensland, we can offer you a strategy session in person at these locations, come to you, or conduct a strategy online to anywhere. We will even consider before hours or after hours sessions on a by application basis.

Unlock Your Marketing Strategy Potential Today!

Ready to enhance your marketing strategy?

Contact our team at The Creative Collective today.

"*" indicates required fields

Full Name
Choose the industry that your business best fits into
What is your indicative budget (excluding ad spend) for the proposed project or campaign?
This field is for validation purposes and should be left unchanged.

Marketing Strategy Blog

Why engage us for a PR strategy?

Developing a PR strategy is always the first part of our engagement if we are engaged for a single PR campaign like a business product launch or a monthly PR retainer. However you can also engage us for a PR strategy as a standalone piece of work too.

Working on this up front helps us to get you into a proactive and strategic position rather than a reactive position when it comes to building your reputation and relationships with key media, stakeholders and clients, and in turn, getting media coverage.

A well developed PR strategy will help us clearly define what it is we are setting out to achieve for you when it comes to PR or other marketing activities, and thereafter to measure the effectiveness of these public relations tactics over time. 

Our approach

We commence our PR strategy sessions with a briefing session with you and any key stakeholders. This serves as a meet and greet and also as a way to extract a range of essential information from you in order to effectively develop your strategy including your organisational objectives, your goals, target audiences, going over any coverage you have had to date, identifying your key messages, key competitors, target media placements, and key spokespeople. 

Having completed the briefing session we prepare a dedicated document and present a draft to you and key stakeholders for your input. Once finalised, if you contract us for our PR services, such as developing PR campaigns, being on a PR Retainer or Media Training we get to work on rolling out your strategy.

If you have any other questions about our PR services, please don’t hesitate to contact us.

Let’s chat about your project

PR Strategy Case Studies

Style Story

Style Story was founded in 2014 with the goal of showcasing the best and most innovative K-beauty products to Australians. When STYLE STORY first began, Korean beauty products weren’t widely known or available in Australia. Since then, STYLE STORY has grown to become the household name in Korean Beauty in Australia, with a team on the ground in Australia and Korea. We have been working with STYLE STORY since earlier this year on their PR…

Read More

Recent Projects

Riverside Dental
Newcastle Show
Ramona Trattoria
Concerts Australia – Derek Gripper tour
The Law Office Of Conrad Curry
Stride Mental Health
SuperFriend Public Relations
National Clean Technologies Conference & Exhibition