Website Strategy

The first step in any successful website project.
website ux design

Website Strategy

Without a strategy in place, how do we know if a website will achieve anything for your business? What will the key metrics be that will measure the success of a website? If a strategy isn’t first developed then what is the website actually for?

This is the most important part of the process of producing a successful website, and our experience and expertise make developing the right strategy for your website a smooth process.

Recent Projects

The Seedling Group – Website
Hatch Solutions – Website
Dress For Work – Website
Stanton & Stanton
SuperFriend Website – UX Optimisation
Mason Lawyers
Cooee Coffee
Zilba
  1. User Personas and User Journeys

Crafting detailed user personas and mapping their journeys enhances understanding and guides the creation of a personalised user experience.

  1. Business & Website Goals

Aligning website goals with business objectives ensures a purposeful online presence, fostering growth and conversions for overall success.

  1. Sitemap & Navigation

Developing an intuitive sitemap and navigation enhances user experience, ensuring easy access to information for a seamless journey.

  1. UX, Wireframe & Design

Meticulous UX design and wireframing create a visually appealing and user-friendly interface, prioritising satisfaction and engagement.

  1. Search Engine Optimisation

Implementing robust SEO strategies optimises website visibility, attracting organic traffic and enhancing overall online presence.

  1. WCAG Accessibility

Adhering to WCAG standards ensures an inclusive and accessible website for users with diverse abilities, promoting an equitable digital experience.

  1. User Testing

Thorough user testing gathers insights and feedback, refining the website based on real interactions for a user-centric outcome.

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FAQ’s

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Choose your Website Strategy package

WEBSITE STRATEGY STARTER

From $900 + GST

– 2-hour workshop to define key requirements of your website project – objectives, target audience/s, look & feel, features & functionality etc.
– Customer journey mapping
– Preparation of a proposed site map outlining required pages & hierarchy
– Debrief document supplied ready to commence your website project

WEBSITE STRATEGY STANDARD

From $2950 + GST

– 2-hour workshop to define key requirements of your website project – objectives, target audience/s, look & feel, features & functionality etc.
– Customer journey mapping
– Preparation of a proposed site map outlining required pages & hierarchy
– Debrief document supplied ready to inform and commence the design and development of your website
– Design mockup of home page and a general internal page

WEBSITE STRATEGY SERIOUS

From $7500 + GST

– 2 x 3-hour workshops to define key requirements of your website project:
– Goals and objectives
– Target audience/s
– User personas
– Website look & feel
– Features & functionality etc.
– Customer journey mapping
– Preparation of a proposed site map outlining required pages & hierarchy
– Website wireframes
– Debrief document supplied ready to inform and commence the design and development of your website
– Design mockup of home page and a general internal page

WEBSITE STRATEGY SERIOUS + USER TESTING

From $9450 + GST

– 2 x 3-hour workshops to define key requirements of your website project:
– Goals and objectives
– Target audience/s
– User personas
– Website look & feel
– Features & functionality etc.
– Customer journey mapping
– Preparation of a proposed site map outlining required pages & hierarchy
– Website wireframes
– Debrief document supplied ready to inform and commence the design and development of your website
– Design mockup of home page and a general internal page

User Testing, Reporting & Refinements
– Develop wireframe testing parameters
– Prototype testing > Maze User Testing Platform
– Report on user testing outcomes
– Refine UX and UI to resolve any reported issues

Hear from our Web Customers