Mason Lawyers is a local Hunter and Lake Macquarie region law firm with offices in Belmont, Mayfield and Warners Bay. Established in 2001, they pride themselves on being a local guide to advise community members through changes. They take the time to understand all situations to provide balanced and trusted legal advice. As well as having years of experience in residential conveyancing, commercial property work, estate planning and deceased estates, they have specialist lawyers in the areas of family law, commercial litigation and taxation.
Mason Lawyers approached The Creative Collective with the goal to boost their digital marketing efforts. They contracted us to create for them a new brand, to create a new web design and a new website development that reflected the new brand, and complete a company photoshoot to provide them with content to use across their website and other platforms/assets.
We conducted research into what logos from existing brands they responded well to, and noted the characteristics they liked and disliked. They wanted a new, modern logo that included an icon, and that could be used on social media effectively. The concept for the website was to create something that was clean and simple, but had personality and was distinguishable from other websites.
The results included a new web design that met the stylistic criteria given by the client, a brand style guide, photographs from a company photoshoot to use in communication materials and for other company purposes, new business cards, font selection, colours and elements to use in marketing materials Mason Lawyers were impressed with their new logo and brand style guide that perfectly encompassed their brand personality, while adding a modern twist to keep up with competitors. They were pleased with the team photoshoot and are excited to have new content to promote, as well as being highly satisfied with their new stylish and easy to use website.