Social Media Strategy

social media strategy

Social Media Strategy Services

Our expert social media strategists have many years experience in providing professional insights and actionable plans to ensure your social media efforts deliver maximum impact.


Industry Leading Social Media Pioneers

We were early adopters of social media, first establishing on social networks in 2008 and commencing with assisting clients with their social media set up, strategies and training in 2009. We were also one of the first to offer chatbot services such as chatbot competitions, which we continue to run very successfully to this day. 

Two of our team were official Facebook Community Trainers from 2019 to 2021, wearing the Facebook tshirt and delivering training in Facebook’s family of apps (Facebook, Instagram, WhatsApp, Messenger and the Audience Content Network) to thousands of small businesses in Australia both in person and online.

Some of our team hold Meta certifications, and we regularly engage in training with Meta, TikTok, Pinterest and other networks direct, and you will benefit from that experience too.

website accessibility team

Why You Should Work With Us

We have deep experience in all facets of social media strategy and pride ourselves on constantly evolving with the industry whether that be in the use of AI, video trends, scheduling and monitoring technology and more.

Our team can help you put out high quality and professional content on a regular basis so you don’t have to!

We have worked with a wide variety of clients over the years to develop their social media strategies, establish them on social media, and create and schedule social media content on behalf of clients.

You may require social media management just to establish your channels in a professional manner short term, for the duration of a set social media campaign such as leading up to an event, or ongoing assistance with the management of your social media so you can get on with what you do best – running your business or doing other marketing!

Why You Need a Social Media Strategy

A social media strategy is essential for businesses and organisations looking to establish a strong online presence and connect with their target audience.

Unlike a content strategy or a marketing strategy, a social media strategy focuses specifically on how to use social media platforms to achieve your objectives.

It encompasses the planning, execution, and optimisation of your social media activities to ensure they align with your broader business goals.

social media audit

The Social Media Process

Conducting a social media strategy involves several key steps to ensure a comprehensive and effective plan:

  1. Initial Consultation:
    • Objective Setting: Understanding your business goals, target audience, and key performance indicators (KPIs).
    • Current Analysis: Reviewing your existing social media presence and performance.
  2. Research and Insights:
    • Audience Analysis: Identifying the demographics, preferences, and behaviors of your target audience on social media.
    • Competitor Analysis: Assessing the social media activities and strategies of your competitors.
    • Platform Selection: Determining which social media platforms are most relevant and effective for reaching your audience.
  3. Strategy Development:
    • Content Themes: Defining the key themes and topics that will resonate with your audience.
    • Posting Schedule: Establishing an optimal posting schedule to maximize engagement and reach.
    • Engagement Plan: Outlining how to interact with your audience, respond to comments, and manage community engagement.
    • Advertising Strategy: Planning paid social media campaigns to boost visibility and achieve specific objectives.
Digital marketing services

Benefits of a Social Media Strategy

  • Enhanced Brand Awareness: Increase your visibility and establish a strong brand presence on social media.
  • Improved Engagement: Foster meaningful interactions with your audience and build a loyal community.
  • Targeted Marketing: Reach the right audience with tailored content and advertising.
  • Data-Driven Decisions: Use analytics and insights to refine your approach and achieve better results.
  • Competitive Advantage: Stay ahead of competitors with a well-planned and executed social media strategy.


A social media strategy is a comprehensive plan that outlines how your business will use social media platforms to achieve its marketing and communication goals. It includes objectives, audience analysis, content themes, posting schedules, engagement plans, and performance metrics.

A social media strategy is essential for effectively reaching and engaging your target audience, building brand awareness, and achieving your business objectives. It ensures that your social media efforts are aligned with your overall marketing goals and provides a clear roadmap for consistent and impactful social media activities.

A social media strategy focuses specifically on leveraging social media platforms to achieve business goals. A content strategy covers the creation, publication, and management of content across all channels, including social media. A marketing strategy encompasses the overall plan for reaching your target audience and achieving business goals through various marketing activities, including social media, content marketing, email marketing, and more.

The social media strategy process involves several key steps:

  • Initial consultation to understand your goals and current social media presence.
  • Research and insights to analyze your audience, competitors, and platform selection.
  • Strategy development, including content themes, posting schedules, engagement plans, and advertising strategies.

It’s beneficial to work with experienced social media strategists who have expertise in creating effective social media plans. They can provide professional insights, tailored recommendations, and ensure your strategy is aligned with your business goals.

With all of these approaches, we have produced content that delights clients and their audiences alike, month in and out for many years.

It’s important to review and update your social media strategy regularly, at least every six months, to ensure it remains relevant and effective. Additionally, adjustments should be made based on performance data and changes in your business objectives or the social media landscape.

Yes, The Creative Collective offers implementation services to help execute your social media strategy. This includes content creation, scheduling and posting, community management, and ongoing optimization to ensure your strategy delivers the desired results.

The cost of developing a social media strategy varies based on the complexity and scope of the project. The Creative Collective offers different indicative packages above to fit various needs and budgets. Contact us for a detailed quote tailored to your specific requirements.

A well-defined social media strategy provides a clear direction and plan for your social media activities, ensuring consistency, relevancy, and effectiveness. It helps improve engagement, reach, and overall performance by aligning your social media efforts with your business goals and audience preferences.

To get started, contact The Creative Collective to schedule an initial consultation. We’ll discuss your goals, assess your current social media presence, and recommend the best approach for developing a comprehensive social media strategy tailored to your needs. For more information or to schedule a consultation, please contact us.

Social Media Blog Articles

Check out our Social Media Strategy packages…

Our team can help you decide on the right package or advise you if other services may be required or recommended.
If you have any questions, please get in contact.

Choose your Marketing Strategy package


From $870 + GST

2 Hours Time Allocated.

3-5 Page Brief Document

Not Included

1 Strategist

Up to x3 people can attend x1 brand focus



From $1290 + GST

2 Hours Time Allocated

5-8 Page Brief Document

Front end analysis (no logins) of up to x2 social media channels and x1 website

1 Strategist

Up to x4 people can attend x1 brand focus



From $2350 + GST

Half Day or 2 x 2 Hours

8-12 Page Brief Document

Light back end analysis (logins required) of up to x2 social media channels and x1 website

2 Strategists

Up to x6 people can attend x1 brand focus



From $3590 + GST

Full Day or 2 x 3.5 Hours

12-20 Page Brief Document + 1 year marketing calendar/budget

Deep back end analysis of up to x4 social media channels, x1 website, and x1 database of CRM system.

2 Strategists

Up to x8 people can attend x1 brand focus

Preparation of 12 month marketing plan & budget including 12 month content calendar, keyword research of up to x100 words


Full payment upfront is required to confirm your session.
The above costs apply if session is held at our office or online. Add mileage at an ATO rate of 0.66 per km if we travel to you or + flights + accommodation where relevant. This will only be booked in consultation with you.
We reserve the right to charge a cancellation fee of 50% if the session is cancelled within 24 hours.