Do you have a business located in a certain geographic location, or several locations be that in the same state, interstate or international which you want people to search on search engines and find? Then you need our local search optimisation service!
Over the years we have worked with many local businesses who have one or more locations they want people to be able to find quickly and easily on the search engines and to position higher than their competitors in the same location.
Local search optimisation is a specific discipline aimed at both optimising a website for search engine activity related to a small geographical area like a state, region or city as well as optimising their Google My Business listings and strategically optimising them over time.
Whether a user is looking for a ‘builder in maroochydore’ or a ‘seafood restaurant in sydney’, you’ll notice that when you search on Google or other search engines, you will be presented with a number of businesses with map listing options to consider which you can click on and learn more about via photos, contact details, opening hours, reviews and more. Google My Business now also offers local businesses the opportunity to feature their local business videos and we would recommend filming 30 second videos in which a friendly person from your company answers your top FAQ, sharing testimonials and more.
Local listings are quite prominent and because they’re prominent, lots of people click on them! In fact a recent survey by SEO giant Moz suggests that 97% of people learn about a local business online, 46% of all searches have a local intent and 96% of your customers read reviews! Now for gauging trust, 86% of consumers say reviews are either “the most” important or “somewhat” important factor while 79% of consumers spend the most time reading Google-based reviews compared to 49% on Facebook and 46% on Yelp.
When it comes to local optimisation, Google handles results differently for different markets, industries, platforms and devices however there are 8 main types of local search ranking factors:
Google Business Profile Factors
Review Factors
On-Page Factors
Citation Factors
Link Factors
Behavioural / Interaction Factors
Personalisation Factors
Negative Factors
If you would like to capitalise on more people knowing who you are, where you are and what you have to offer, you need assistance with local search optimisation.
Our local optimisation service is perfect for businesses who want to list for searches such as [service] + [location] such as hair dressers, beauty salons, physiotherapists and other local services or amenities that you wouldn’t be prepared to travel outside your immediate area to access.
How do we tackle Local Search Optimisation?
Local search optimisation is not just a case of creating a Google My Business listing and hoping for the best. We use a range of techniques to improve your local search rankings including:
- Ensuring you have a Google My Business listing and that it is verified, live and fully optimised
- Ensuring you have listed on other key map listings such as Bing Maps & Apple Maps
- Ensuring you have listed on any industry relevant listing directories such as TripAdvisor, Yelp, Hipages, and more
- Ensuring you have claimed your spot on Yellow Pages online
- Using our professional local listings tools (paid) to identify additional directories we can list you on and ensuring your online presence is correct and up to date and that there are no old locations lurking around
- Helping you develop a review solicitation strategy
- Helping you with NAPs (Name, Address, Phone Number) and the concept here is that the NAP of a local business should be highly visible on the company’s website, and should match the NAP that has been published on the Google Business Profile.
- Using our agency software to monitor progress of your local listing/s and providing monthly reports
- And much more
We can tackle local search optimisation as a one off project or an ongoing task, subject to how competitive you would like to be, and how competitive your industry or location is to position for the keywords you wish to position for.
Let us help you take the time and hassle out of getting yet another marketing aspect sorted. Our high-touch approach ensures that you will always be ahead of the ever-changing digital marketing landscape – and reliably generating powerful results. Contact us to get started.
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“Thank you to the Creative Collective Team for working with us to create a fresh brand, a website and their continued work with SEO to help us increase our website traffic Australia wide. Their friendly team are always willing to assist, are quick to respond if needed and always have great new ideas on how we can drive results. Our monthly meetings are a great way for us to discuss our website visibility growth and are always informative, helping to set the agenda for the month moving forward. We hope to continue our working relationship and to continue increasing our organic search positions.”
Boiling Point Services
Thank you for all this information and all your work for us over the last 12 months. We have had fantastic results from both SEO & Google advertising. Our website sales have increased 10 fold. We have been introduced to many new fantastic clients via Google, many that have spent considerable amounts of money with us. The website support has been fantastic and our website looks amazing and functions well. Thank you
Aquarian Pearls
I’m a small business owner and have been working with The Creative Collective for over 18 months now. Over this time, with there expert advice on all things marketing, they’ve helped grow my business from humble beginnings to something to be proud of. I hate think we’re I’d be without Kat and her team of tech heads! 100% recommendation for any business new or old!
Valkyrie Functional Fitness
“Would highly recommend The Creative Collective. We own a small dental practice in NSW and The Creative Collective have been instrumental for all our social media and paid advertising and SEO needs. Easy to work with, very informative and regular feedback regarding ads/campaigns. We’ve been working together for the past 12 months and I’m sure this winning relationship will continue for the foreseeable future.
Platinum Dental
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Anglican Care
“The bounce rate of our website is down to 7% since January this year. Since March 1 it is even better: 1.6%. A great testimony to your work on redesigning the pages. Well done!”
Digital Careers
“It’s been great seeing our site gradually improve. I do want to say that we have been very happy with the reporting and transparency of it all. It has been great and we have been able to see the goals come in with the work which has been fantastic.