Local Search Optimisation

Local SEO solutions that increase rankings and focus on building your local brand

Do you have a business located in a certain geographic location, or several locations be that in the same state, interstate or international which you want people to search on search engines and find? Then you need our local search optimisation service!

Over the years we have worked with many local businesses who have one or more locations they want people to be able to find quickly and easily on the search engines and to position higher than their competitors in the same location.

Local search optimisation is a specific discipline aimed at both optimising a website for search engine activity related to a small geographical area like a state, region or city as well as optimising their Google My Business listings and strategically optimising them over time.

Whether a user is looking for a ‘builder in maroochydore’ or a ‘seafood restaurant in sydney’, you’ll notice that when you search on Google or other search engines, you will be presented with a number of businesses with map listing options to consider which you can click on and learn more about via photos, contact details, opening hours, reviews and more. Google My Business now also offers local businesses the opportunity to feature their local business videos and we would recommend filming 30 second videos in which a friendly person from your company answers your top FAQ, sharing testimonials and more.

Local listings are quite prominent and because they’re prominent, lots of people click on them! In fact a recent survey by SEO giant Moz suggests that 97% of people learn about a local business online, 46% of all searches have a local intent and 96% of your customers read reviews! Now for gauging trust, 86% of consumers say reviews are either “the most” important or “somewhat” important factor while 79% of consumers spend the most time reading Google-based reviews compared to 49% on Facebook and 46% on Yelp.

When it comes to local optimisation, Google handles results differently for different markets, industries, platforms and devices however there are 8 main types of local search ranking factors:

Google Business Profile Factors

Review Factors

On-Page Factors

Citation Factors

Link Factors

Behavioural / Interaction Factors

Personalisation Factors

Negative Factors

If you would like to capitalise on more people knowing who you are, where you are and what you have to offer, you need assistance with local search optimisation.

Our local optimisation service is perfect for businesses who want to list for searches such as [service] + [location] such as hair dressers, beauty salons, physiotherapists and other local services or amenities that you wouldn’t be prepared to travel outside your immediate area to access.

How do we tackle Local Search Optimisation?

Local search optimisation is not just a case of creating a Google My Business listing and hoping for the best. We use a range of techniques to improve your local search rankings including:

  • Ensuring you have a Google My Business listing and that it is verified, live and fully optimised
  • Ensuring you have listed on other key map listings such as Bing Maps & Apple Maps
  • Ensuring you have listed on any industry relevant listing directories such as TripAdvisor, Yelp, Hipages, and more
  • Ensuring you have claimed your spot on Yellow Pages online
  • Using our professional local listings tools (paid) to identify additional directories we can list you on and ensuring your online presence is correct and up to date and that there are no old locations lurking around
  • Helping you develop a review solicitation strategy
  • Helping you with NAPs (Name, Address, Phone Number) and the concept here is that the NAP of a local business should be highly visible on the company’s website, and should match the NAP that has been published on the Google Business Profile.
  • Using our agency software to monitor progress of your local listing/s and providing monthly reports
  • And much more

We can tackle local search optimisation as a one off project or an ongoing task, subject to how competitive you would like to be, and how competitive your industry or location is to position for the keywords you wish to position for.

Let us help you take the time and hassle out of getting yet another marketing aspect sorted. Our high-touch approach ensures that you will always be ahead of the ever-changing digital marketing landscape – and reliably generating powerful results. Contact us to get started.

Let’s chat about your project

Recent Projects

The Seedling Group
Early Autism Services
Luxury Cruise Escapes
Burger Room
16 Style Types
Delsey Paris
Stride Mental Health
Smart Recovery

Hear from our Performance Customers