Lay down the foundation for your brand
Whether you are embarking on a brand for a new business or rebranding an established one, strategic considerations and insights will lay the foundation for a brand that will stand the test of time.
Underpinning the creative phase of branding, our strategists will work with you to consider many aspects of your brand including, but not limited to;
- Implications on brand equity
- Longer-term objectives (i.e business sale)
- Tagline considerations
- Uniqueness & Searchability
- Naming your business (and subsequent availability)
- Standing out in the brandscape (the space you’re brand will sit and what businesses it will compete with)
Culminating decades of experience, data, insights & research, a brand strategy session is instrumental in giving your brand the power to break through even the most saturated of markets.
What does a brand strategy include?
In a 2 – 3 hour branding session (online or face to face), we’ll meet with the key decision-makers of your organisation to conduct the session.
During the session we will work with you:
- Understanding your business, target market & future plans
- Understand short-term and long-term objectives
- Look at the competitive landscape
- Define values & USPs
- Extract a brand brief and discussions around branding (design, taglines etc)
Post the session we will:
- Prepare a competitor analysis
- Conduct keyword Research / search demand
- Branding / tagline ideas / Over arching key messages
- Supply of x3 options
- Checking of domain name availability and basic company/trademark checks (it is recommended that you do your own due diligence in this regard also and seek legal advice where applicable)
Followup session:
- 1-hour session to present competitor analysis, keyword demand and branding / tagline ideas / Over arching key messages
The sessions can be conducted in person where geography permits or via nominated online channel i.e. Google Hangout, Skype
Brand Strategy Case Studies
Spirit of Boheme
Read More
Hear from our Branding Customers
“Thank you to the Creative Collective Team for working with us to create a fresh brand, a website and their continued work with SEO to help us increase our website traffic Australia wide. Their friendly team are always willing to assist, are quick to respond if needed and always have great new ideas on how we can drive results. Our monthly meetings are a great way for us to discuss our website visibility growth and are always informative, helping to set the agenda for the month moving forward. We hope to continue our working relationship and to continue increasing our organic search positions.”
Boiling Point Services
I’m a small business owner and have been working with The Creative Collective for over 18 months now. Over this time, with there expert advice on all things marketing, they’ve helped grow my business from humble beginnings to something to be proud of. I hate think we’re I’d be without Kat and her team of tech heads! 100% recommendation for any business new or old!
Valkyrie Functional Fitness
“What a journey, and what a sensational result! Have spent some time this evening navigating through the back end of the site, making updates, additions and edits – very happy with the usability post handover. Congratulations on your creation and the teamwork that has brought about this better than expected result for our new brand and website.”
Cherbourg Council – Website
“The Creative Collective had a complex challenge to pull together a brand for us given the number of stakeholders and different target markets the brand had to appeal to. The workshopping process was thorough and The Creative Collective were very responsive in our requirements to finalise the end result. We’ve had a lot of positive feedback as we’ve used this brand out in the marketplace. It really seems to be resonating with the target markets.”
Digital Careers
“Yvette and Kat are the most energetic, vibrant and trend-setting team I have ever encountered. Always cheerful, smiling, superbly intelligent and on-the-ball they make the graphic design process a wonderful and happy adventure of discovery. What’s more I feel “safe” in their capable hands as beyond their obvious talents they work to the highest standards of ethics and integrity which can be a rare commodity in today’s commercial world. I retained the Creative Collective on the basis of my initial impression of Yvette herself and as such my expectations were set “very high” – I was not disappointed – my expectations were met “admirably”by both Yvette and Katrina. What more can I say – they are the best! “
Marie Walton, ArtinU
“We’ve been working with The Creative Collective for 12 months now and have been very happy with the results from the campaigns they have managed for us. The team are very professional and easy to deal with.”
Lake Macquarie Holiday Parks
“If the concept wasn’t enough, the marketing has blown me away. I’ve received an enormous amount of positive feedback from all genders, young and old who all comment on the name/design The Creative Collective came up with for me. I love driving around in my Brew Captain branded vehicle and handing out the professionally designed marketing items. This is my first time in business for myself and everything from start to finish was very simple, and easy working with these guys. It was a real pleasure and we’ll continue to use them as the business grows from a one man show to hopefully a full franchise.”
Brew Captain
“I am so thrilled with what this company can do in a day. It has been such a breeze working with them and they have made everything really easy and simple. I have unsuccessfully tried previously to get my websites up and running and I finally have a stunning website and branding. Couldn’t recommend you guys enough! 10/10!”
Cosmetic Tattooing
“Could not recommend this amazing company enough. I have had all of my branding + my website done by the team at Creative Collective and am so happy and impressed by the attention to detail, professionalism, patience (I am extremely fussy) and care shown by each and every staff member I dealt with. 1 year on I am still constantly receiving compliments from my clients on my beautiful logo and website. Thank you, thank you, thank you to the team at Creative Collective I am so happy with everything you have done for me and my business. Special shout out to Bronte who continues to go above and beyond!”
Brows of a Feather
“I always felt like i was in good hands with Kat and the other members of the team that helped me. Kat is expert at coming up with fabulous ideas and was really helpful in bring about the vision I had in a grounded and innovative way. Thanks Kat!”
