Lay down the foundation for your brand.
A brand strategy helps you give the consideration you need for a new brand or when rebranding an established brand to lay the foundation for a brand that will stand the test of time and help with the identification and preference of your brand by customers.
The main goal of a branding strategy is to let the world know that your brand exists, what purpose it has, and what defines it.
Culminating decades of experience, data, insights and research, a brand strategy session with us could be instrumental in giving your brand the power to break through even the most saturated of markets.
What does a brand strategy include?
Commencing with a brand strategy working with one of our experienced brand strategists will help you to consider many aspects of your brand including, but not limited to;
- What your business objectives are short term and longer term and how your brand fits in with this
- Who your target audience/s is and what brand will resonate with them
- Whether you will have a font based logo or will have a motif or other graphical element
- What fonts & colour palettes may suit your brand development
- Whether you will have a tagline and what that may be
- What your unique propositions are – what makes your business
- Brand name availability in terms of ASIC, trademarks, domains and social media usernames
- Your competitive ‘brand scape’ (the space you’re brand will sit and what businesses it will compete with)
- Whether you have any existing brand value (also known as brand equity) which may determine if you change the brand name or not if you are rebranding
- And much more!
Let’s chat about your project
Choose your Strategy package
STARTER
From $870 + GST
DEBRIEF NOTES
3-5 Page Brief Document
AUDITS + MARKETING CALENDAR/BUDGET
Not Included
NO. OF PEOPLE INVOLVED
1 Strategist
Up to x3 people can attend x1 brand focus
STANDARD
From $1290 + GST
DEBRIEF NOTES
5-8 Page Brief Document
AUDITS + MARKETING CALENDAR/BUDGET
Front end analysis (no logins) of up to x2 social media channels and x1 website
NO. OF PEOPLE INVOLVED
1 Strategist
Up to x4 people can attend x1 brand focus
SOLID
From $2350 + GST
DEBRIEF NOTES
8-12 Page Brief Document
AUDITS + MARKETING CALENDAR/BUDGET
Light back end analysis (logins required) of up to x2 social media channels and x1 website
NO. OF PEOPLE INVOLVED
2 Strategists
Up to x6 people can attend x1 brand focus
SERIOUS
From $3590 + GST
DEBRIEF NOTES
12-20 Page Brief Document + 1 year marketing calendar/budget
AUDITS + MARKETING CALENDAR/BUDGET
Deep back end analysis of up to x4 social media channels, x1 website, and x1 database of CRM system.
NO. OF PEOPLE INVOLVED
2 Strategists
Up to x8 people can attend x1 brand focus
Preparation of 12 month marketing plan & budget including 12 month content calendar, keyword research of up to x100 words
Full payment upfront is required to confirm your session.
The above costs apply if session is held at our office or online. Add mileage at the ATO rate per km if we travel to you or + flights + accommodation where relevant. This will only be booked in consultation with you.
We reserve the right to charge a cancellation fee of 50% if the session is cancelled within 24 hours.
Brand Strategy Case Studies
Mindsherpa – Branding
Read More