Brand Strategy

Lay down the foundation for your brand

Whether you are embarking on a brand for a new business or rebranding an established one, strategic considerations and insights will lay the foundation for a brand that will stand the test of time.

Underpinning the creative phase of branding, our strategists will work with you to consider many aspects of your brand including, but not limited to;

  • Implications on brand equity
  • Longer-term objectives (i.e business sale)
  • Tagline considerations
  • Uniqueness & Searchability
  • Naming your business (and subsequent availability)
  • Standing out in the brandscape (the space you’re brand will sit and what businesses it will compete with)

Culminating decades of experience, data, insights & research, a brand strategy session is instrumental in giving your brand the power to break through even the most saturated of markets.

Let’s chat about your project

» Make an Enquiry » Book an Appointment

What does a brand strategy include?

In a 2 – 3 hour branding session (online or face to face), we’ll meet with the key decision-makers of your organisation to conduct the session.

During the session we will work with you:

  • Understanding your business, target market & future plans
  • Understand short-term and long-term objectives
  • Look at the competitive landscape
  • Define values & USPs
  • Extract a brand brief and discussions around branding (design, taglines etc)

Post the session we will:

  • Prepare a competitor analysis
  • Conduct keyword Research / search demand
  • Branding / tagline ideas / Over arching key messages
  • Supply of x3 options
  • Checking of domain name availability and basic company/trademark checks (it is recommended that you do your own due diligence in this regard also and seek legal advice where applicable)

Followup session:

  • 1-hour session to present competitor analysis, keyword demand and branding / tagline ideas / Over arching key messages

The sessions can be conducted in person where geography permits or via nominated online channel i.e. Google Hangout, Skype

Let’s chat about your project

» Make an Enquiry » Book an Appointment

Brand Strategy Case Studies

Captain & Queen

Captain & Queen are Jimmy & Tam - husband and wife duo who were WINNERS of TV renovation show The Block in 2020 for Team QLD on Channel 9. As the pair were due come out of contract with Channel 9, having attended one of The Training Collective's public workshops, Jimmy built great rapport with Yvette from The Creative Collective and asked us to prepare a brand for their new business called Captain & Queen.…

Read More
Beacon Strategies – Logo and Branding
EngAnalysis – Branding, Design and Photography
PGSR – Website, Branding, Photography
Swing High — Photography
Sydney Cosmedical Tattooing — Website & Brand
Spacefinder – Rebrand, photo shoot, website overhaul, marketing collateral
Body Science Transformations – Brand + Website
Hands on Laser Cosmetic Clinic – Branding & Website

Hear from our Branding Customers

Let’s chat about your project