Lay down the foundation for your brand…
A brand strategy helps you give the consideration you need for a new brand or when rebranding an established brand to lay the foundation for a brand that will stand the test of time and help with the identification and preference of your brand by customers.
The main goal of a branding strategy is to let the world know that your brand exists, what purpose it has, and what defines it.
Culminating decades of experience, data, insights & research, a brand strategy session with us could be instrumental in giving your brand the power to break through even the most saturated of markets.
What does a brand strategy include?
Commencing with a brand strategy working with one of our experienced brand strategists will help you to consider many aspects of your brand including, but not limited to;
- What your business objectives are short term and longer term and how your brand fits in with this
- Who your target audience/s is and what brand will resonate with them
- Whether you will have a font based logo or will have a motif or other graphical element
- What fonts & colour palettes may suit your brand development
- Whether you will have a tagline and what that may be
- What your unique propositions are – what makes your business
- Brand name availability in terms of ASIC, trademarks, domains and social media usernames
- Your competitive ‘brand scape’ (the space you’re brand will sit and what businesses it will compete with)
- Whether you have any existing brand value (also known as brand equity) which may determine if you change the brand name or not if you are rebranding
- And much more!
Choose your Strategy package
STARTER
From $870 + GST
DEBRIEF NOTES
3-5 Page Brief Document
AUDITS + MARKETING CALENDAR/BUDGET
Not Included
NO. OF PEOPLE INVOLVED
1 Strategist
Up to x3 people can attend x1 brand focus
STANDARD
From $1290 + GST
DEBRIEF NOTES
5-8 Page Brief Document
AUDITS + MARKETING CALENDAR/BUDGET
Front end analysis (no logins) of up to x2 social media channels and x1 website
NO. OF PEOPLE INVOLVED
1 Strategist
Up to x4 people can attend x1 brand focus
SOLID
From $2350 + GST
DEBRIEF NOTES
8-12 Page Brief Document
AUDITS + MARKETING CALENDAR/BUDGET
Light back end analysis (logins required) of up to x2 social media channels and x1 website
NO. OF PEOPLE INVOLVED
2 Strategists
Up to x6 people can attend x1 brand focus
SERIOUS
From $3590 + GST
DEBRIEF NOTES
12-20 Page Brief Document + 1 year marketing calendar/budget
AUDITS + MARKETING CALENDAR/BUDGET
Deep back end analysis of up to x4 social media channels, x1 website, and x1 database of CRM system.
NO. OF PEOPLE INVOLVED
2 Strategists
Up to x8 people can attend x1 brand focus
Preparation of 12 month marketing plan & budget including 12 month content calendar, keyword research of up to x100 words
Full payment upfront is required to confirm your session.
The above costs apply if session is held at our office or online. Add mileage at an ATO rate of 0.66 per km if we travel to you or + flights + accommodation where relevant. This will only be booked in consultation with you.
We reserve the right to charge a cancellation fee of 50% if the session is cancelled within 24 hours.
Hear from our Branding Customers
On behalf of the PGSR Team I would like to thank the TCC team for all the marketing wizardry you guys have coerced, recommended, and created providing the PGSR business with exposure we would have struggled to achieve without the TCC team. Thank you.
PGSR
“Thank you to the Creative Collective Team for working with us to create a fresh brand, a website and their continued work with SEO to help us increase our website traffic Australia wide. Their friendly team are always willing to assist, are quick to respond if needed and always have great new ideas on how we can drive results. Our monthly meetings are a great way for us to discuss our website visibility growth and are always informative, helping to set the agenda for the month moving forward. We hope to continue our working relationship and to continue increasing our organic search positions.”
Boiling Point Services
I’m a small business owner and have been working with The Creative Collective for over 18 months now. Over this time, with there expert advice on all things marketing, they’ve helped grow my business from humble beginnings to something to be proud of. I hate think we’re I’d be without Kat and her team of tech heads! 100% recommendation for any business new or old!
Valkyrie Functional Fitness
“What a journey, and what a sensational result! Have spent some time this evening navigating through the back end of the site, making updates, additions and edits – very happy with the usability post handover. Congratulations on your creation and the teamwork that has brought about this better than expected result for our new brand and website.”
Cherbourg Council – Website
“The Creative Collective had a complex challenge to pull together a brand for us given the number of stakeholders and different target markets the brand had to appeal to. The workshopping process was thorough and The Creative Collective were very responsive in our requirements to finalise the end result. We’ve had a lot of positive feedback as we’ve used this brand out in the marketplace. It really seems to be resonating with the target markets.”
Digital Careers
“Yvette and Kat are the most energetic, vibrant and trend-setting team I have ever encountered. Always cheerful, smiling, superbly intelligent and on-the-ball they make the graphic design process a wonderful and happy adventure of discovery. What’s more I feel “safe” in their capable hands as beyond their obvious talents they work to the highest standards of ethics and integrity which can be a rare commodity in today’s commercial world. I retained the Creative Collective on the basis of my initial impression of Yvette herself and as such my expectations were set “very high” – I was not disappointed – my expectations were met “admirably”by both Yvette and Katrina. What more can I say – they are the best! “
Marie Walton, ArtinU
“We’ve been working with The Creative Collective for 12 months now and have been very happy with the results from the campaigns they have managed for us. The team are very professional and easy to deal with.”
Lake Macquarie Holiday Parks
“If the concept wasn’t enough, the marketing has blown me away. I’ve received an enormous amount of positive feedback from all genders, young and old who all comment on the name/design The Creative Collective came up with for me. I love driving around in my Brew Captain branded vehicle and handing out the professionally designed marketing items. This is my first time in business for myself and everything from start to finish was very simple, and easy working with these guys. It was a real pleasure and we’ll continue to use them as the business grows from a one man show to hopefully a full franchise.”
Brew Captain
“I am so thrilled with what this company can do in a day. It has been such a breeze working with them and they have made everything really easy and simple. I have unsuccessfully tried previously to get my websites up and running and I finally have a stunning website and branding. Couldn’t recommend you guys enough! 10/10!”
Cosmetic Tattooing
“Could not recommend this amazing company enough. I have had all of my branding + my website done by the team at Creative Collective and am so happy and impressed by the attention to detail, professionalism, patience (I am extremely fussy) and care shown by each and every staff member I dealt with. 1 year on I am still constantly receiving compliments from my clients on my beautiful logo and website. Thank you, thank you, thank you to the team at Creative Collective I am so happy with everything you have done for me and my business. Special shout out to Bronte who continues to go above and beyond!”
Brows of a Feather
“I always felt like i was in good hands with Kat and the other members of the team that helped me. Kat is expert at coming up with fabulous ideas and was really helpful in bring about the vision I had in a grounded and innovative way. Thanks Kat!”