Copywriting Services

Are you looking for a copywriter to help you with your requirements? Talk to us!

Professional Copywriting Services

Welcome to The Creative Collective, your trusted copywriting agency. We specialise in delivering top-notch content copywriting services tailored to meet the unique needs of individuals and companies.

Whether you need engaging website content, compelling blog posts, or persuasive marketing copy, our team of expert copywriters is here to help you achieve your goals.

 

Recent Projects

Stride Mental Health
CALM (Community Activities Lake Macquarie)
Palm Lake Resort
Residential Investment Group
Briese Botanicals
Pinnacle ArborPro
Digitori Labs

Copywriting is an art form, and comes easy to some…

To us as a copywriting agency, copywriting is an art. It needs to cut-through and resonate with your target audience, offer solutions to their problems and communicate benefits, not just features of your service.

In our experience, clients think they can write the copy themselves for their flyer, website or other marketing collateral, but quickly realise that when they put pen to paper, or fingers to keyboard, it is not quite as easy or as quick as they had anticipated.

And this isn’t surprising really when at the end of the day, you are an expert in your respective field, and not a copywriter. Writing comes easy to some and not to others. If writing isn’t your think, it makes sense to leave the copywriting side of things to the wordsmith’s of the world (us).

Why engage a copywriting agency with the advent of ChatGPT & other AI?

In an era where artificial intelligence (AI) tools like ChatGPT are becoming increasingly prevalent, you might wonder why you should engage a professional copywriting agency like The Creative Collective. Here are compelling reasons why our copywriting services remain indispensable:

1. Human Touch and Creativity

AI tools are excellent at generating text based on patterns and data, but they lack the human touch that brings creativity, empathy, and nuance to writing. Our copywriters are skilled at crafting content that resonates emotionally with your audience, telling your brand’s story in a way that AI simply cannot replicate.

2. Brand Consistency and Voice

Maintaining a consistent brand voice across all your content is crucial for building trust and recognition. Our copywriting agency excels at understanding and embodying your brand’s unique tone and style. We ensure that every piece of content aligns perfectly with your brand’s identity, something that requires a deep understanding and a personal touch.

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3. Originality and Plagiarism-Free Content

While AI can assist in generating ideas, it often relies on existing content and may inadvertently produce text that is not entirely original. At The Creative Collective, we guarantee that all our copy is original and plagiarism-free, or under 5% plagiarised. Our copywriters use AI tools as a starting point but refine and personalise the content to ensure it is unique and tailored to your specific needs.

4. Strategic SEO Integration

Effective SEO is more than just embedding keywords into your content. It requires a strategic approach that balances readability with optimization. Our copywriting services include thorough keyword research and strategic SEO integration, ensuring your content ranks well on search engines while remaining engaging and informative for your readers.

5. Comprehensive Quality Assurance

AI-generated content often lacks the finesse and polish that professional copywriters provide. Our rigorous quality assurance process involves multiple rounds of editing and proofreading to ensure that your content is not only error-free but also compelling and effective.

6. In-Depth Industry Knowledge

Our copywriting agency brings a wealth of industry-specific knowledge and expertise. We stay updated on the latest trends, best practices, and regulatory requirements in various sectors, ensuring that your content is accurate, relevant, and impactful.

7. Customisation and Flexibility

AI tools generate content based on pre-existing data and patterns, which can result in generic output. Our copywriters offer customisation and flexibility, tailoring each piece of content to your specific goals, audience, and brand message. This level of personalisation is essential for creating content that truly stands out.

8. Long-Term Partnership

Working with a professional copywriting agency like The Creative Collective means building a long-term partnership. We take the time to understand your business, goals, and challenges, allowing us to provide ongoing support and adapt our strategies as your needs evolve.

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Why Choose Us As Your Copywriting Agency?

As a trusted copy writing agency that has been operating since 2007, The Creative Collective boasts a team of seasoned copywriters with extensive experience in a variety of industry tools that help us to research topics, keywords and ultimately to write quality content.

Our team have experience writing both long form and short form content for a wide range of mediums, and a wide range of industries. We will take the time to get to know you, your company and understand your brand, audience, and copywriting goals to deliver content that truly resonates.

We respect your deadlines and are committed to delivering high-quality copy on time, every time.

Our Copywriting Services Suit People Who Are:

  • Marketing Managers or Business Owners who are time-poor and struggling to find dedicated ‘chunks’ in their diary to sit down and devote time to copywriting for various projects be it business awards, annual reports, key messages and more.
  • People who see the value of getting someone with ‘fresh eyes’ to do ‘justice’ to the sharing of their messages
  • People who recognise the value of using professional copywriters
  • Business owners who struggle to step out of the role of ‘service provider’, and into the role of the ‘customer/client’
  • Marketing Managers, CEO’s or Business Owners who need a quick turnaround for an upcoming project.
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Our Copywriting Process

Step 1: Briefing session

Prior to undertaking your copywriting project, we will take the time to get to know you, your business, your business objectives, target market, competitive landscape and desired outcomes/uses for the copy (words) we are preparing for you. Once we understand who you are targeting, we can start to set the ‘tone and voice’ for the copy. Is it corporate? Is it professional, but approachable? Is it fun and playful?

From there, we will look at your intended use for the copy and therefore how we will structure it. Is it short and sharp? Longer form with key actions punctuated. Is it intended for a trifold brochure with lots of images to tell the story? A larger prospectus? How about an annual report or business award submission with set word counts?

All of these considerations and much more make up the copywriting brief. We will then provide a debrief to you post session for you to approve, which will be the basis from which we will work. We may ask you to provide us with additional supporting documentation such as old copy, competitor information etc. which will help us hit the mark.

Our Copywriting Process

Step 2: Research & provision of a draft

Once the copywriting brief is locked down, our copywriters will get to work. Usually we will start with a bit of a canvas of the market. Who else is out there? How do they present themselves? We call this phase ‘inspiration gathering’. Through this process we’ll really get to know your industry, and consider what your unique points of difference are and therefore how to position the copy. With any required research conducted, it’s time to get writing.

We don’t plagiarise, and there’s no ‘copy + paste’. Our writers start from scratch writing unique copy for your business which is on-brand, resonates with your market and communicates all the key info. Once copy has been prepared, it will be provided to you for review — we generally ask you to read through the copy and make sure it is factually and ‘technically’ correct and to let us know if there is anything you would like reworked/amended.

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Quality Copywriting for Website Performance

Our Copywriting Process

Step 3. Provision of final copy!

Once you have reviewed the copy, we will finalise this based on your feedback and provide the finished version for your use.

If we are also working with you to roll out the copy into marketing collateral or onto a website, the copy will also be sent to the team working on this aspect of the project.

Our Copywriting Agency Services

Soft Copy/Edit

Ensure your content is polished and professional with our Soft Copy and Soft Edit service.

The service means our experienced copywriters will thoroughly proofread your existing supplied copy and make soft copy changes or soft edits to enhance clarity, coherence, and overall quality of the documents.

Consider it a light touch-up where we will refine your copy to ensure it aligns with your brand’s voice and messaging.

A soft copy or soft edit generally takes less time than our hard copy/hard edit services and therefore is a good solution if you just need a little help.

Hard Copy/Edit

When we need to write from scratch or significantly re-write or edit supplied copy, we consider this ‘hard copy’ or ‘hard editing’. Our team of skilled copywriters will prepare well structured copy or re-write and edit what you supply significantly to ensure your documents are clear, impactful, and free of errors. This will include enhancing the structure, tone, and readability, making your copy compelling and professional. Whether it’s a detailed report, marketing collateral, or any other printed content, we refine your copy to perfection. Contact us today to learn more about our hard copy and hard edit services and how we can help you achieve excellence in your written communication.

Email broadcasts

Meaning to send out some email broadcasts but just not getting to it? Finding it takes you way too long to put together broadcasts and then not achieving the results you were seeking when you do send them?

We are skilled at creating compelling, email campaigns and automated series to entire databases, or segments, that can help you reactivate clients, convert prospects and just keep your database informed of your latest company news.

From content planning to email broadcast design, distribution and analysis, we can handle every aspect of your email marketing to maximise your reach and impact.

Blog Writing

At The Creative Collective, our team of skilled copywriters crafts engaging, informative, and SEO-optimised blog posts that resonate with your audience.

We conduct thorough research to ensure your content is uniqe, accurate and relevant, driving traffic and establishing your brand as an industry authority.

Let us help you create regular, compelling blog content that captivates readers and boosts your search engine rankings.

Contact us today to learn more about our blog writing services and how we can support your content marketing strategy.

Awards Submissions

Maximise your chances of winning a business award with our Award Submission services.

Our expert awards writers will create entries that highlight your achievements and showcase your excellence.

We understand what judges look for and ensure your submissions are meticulously written, well-organised, and aligned with award criteria.

Let us help you shine in the spotlight and gain the recognition you deserve. Contact us today to learn more about our award submission services and how we can help you stand out in competitive fields.

Find out more here.

Annual Reports & Whitepapers

Effectively communicate your achievements and insights with our Annual Reports and Whitepaper services.

Our expert copywriters can craft long form content such as annual reports and white papers comprehensive, well-researched reports and whitepapers that highlight your organisation’s successes and industry expertise. We will focus on business acumen combined with engaging storytelling, ensuring your documents are not only informative but also captivating.

Enhance your brand’s credibility and provide valuable information to your stakeholders with professionally written reports and white papers.

We can also design these too!

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FAQ’s

At The Creative Collective, we offer a wide range of copywriting services to meet various needs, including:

We start by conducting a thorough brand analysis, understanding your brand’s voice, tone, and values. Our copywriters then create content that reflects your brand’s unique identity. We also provide drafts for your review and feedback, ensuring the final product is perfectly aligned with your expectations.

SEO copywriting involves creating content that is optimized for search engines while still being engaging for readers. It includes the strategic use of keywords, meta descriptions, headers, and more. This is important because it helps improve your website’s visibility in search engine results, driving more organic traffic to your site.

Our copywriters are skilled at seamlessly integrating keywords into the content. We conduct thorough keyword research to identify relevant terms and use them naturally within the text. This ensures the content remains engaging and informative while also being optimized for search engines.

Yes, we have experience across various industries including technology, healthcare, finance, education, hospitality, and more. Our team of copywriters is knowledgeable about industry-specific trends and terminology, ensuring your content is both accurate and relevant.

We leverage AI tools to assist with research and idea generation, but every piece of content is crafted and reviewed by our skilled copywriters. This ensures originality, quality, and alignment with your brand’s voice. We guarantee that our content is plagiarism-free and tailored specifically to your needs.

Our process includes:

  1. Initial consultation to understand your needs and goals.
  2. Conducting research and gathering information.
  3. Creating a draft of the content.
  4. Reviewing and revising the draft based on your feedback.
  5. Final proofreading and quality check before delivery.

The timeline varies depending on the scope and complexity of the project. Typically, smaller projects like blog posts or social media content can be completed within a few days, while larger projects like website copy or white papers may take a few weeks. We always strive to meet your deadlines and will provide an estimated timeline during our initial consultation.

Our rates vary depending on the type and scope of the project. We offer competitive pricing and customised packages to fit different budgets and needs. But we typically charge 30 mins-2 hours per 300-500 words of copy (1 page) for what we call ‘soft editing’ meaning when we have copy supplied of a reasonable quality to edit and improve at our hourly rate of $160+GST. We then typically charge 2-3 hours per 500-1000 words for full copy/edit . Full structure copywriting/copy editing and/or rewrites means significantly changing copy or writing from scratch. Where some pages are similar, we can sometimes achieve efficiencies. We will charge you a project rate based on these estimates. Contact us for a detailed quote based on your specific requirements.

Yes! We have trained many teams in copywriting, EDMs, blogging, and writing for SEO over the years and would be happy to assist you or your team also.

Getting started is easy. Simply contact us through our website, email, or phone to schedule a consultation. We’ll discuss your needs, goals, and develop a tailored plan to help you achieve your content objectives. Contact Us now.