Branding and Logo Design

First impressions count! Make sure your brand works for you!

Though we’re most well know for our digital marketing prowess, The Creative Collective has strong capabilities in the development of professional logos and brands, having made logos and brands for a wide range of industries.

Our creative strategists and designers have years or experiencing coming up with the right brand strategies for clients with differing visions and we believe a professional graphic design service requires creative intelligence, and asking the right questions, to ensure we can achieve a design that you love (after all you have to look at it each day) but more importantly which will resonate with your target market and existing clients.

We’re also big on protecting your brand through appropriate brand protection such as trademarks and house style guides so that once we do graphics work for you, forever after you have a clear guide on how to maintain a consistent corporate identity. See some of our brand services below.

Senior designers will be appointed to your project to ensure a high-end of design and finishing.


Starter Brand Package

Do you need an effective brand or logo designed in quick succession, without it getting dragged out over weeks or months? Do you have a good idea of what you want, but just need a graphic whizz to conceptualise it to an experts eye? Our starter brand package is for you!

After an initial briefing session to understand your business, target market and competitors, we’ll then develop at least 3 brand concepts that meet your brief. Since we have experience creating hundreds of brands over the years and use senior designers, we quite often find that clients will have a favourite in this first ’round’ of concept development. However, we allow for 2 more rounds of amends to fine-tune the final concept.

Your finalise brand artwork is then provided in various formats i.e. .eps vector, .jpg, .tif, black and white, full colour etc. and we can arrange additional items such as stationery upon request.

NOTES:
— this package suits clients who can make quick decisions and who have a very good pre-conceived idea as to the direction / look and feel of the logo

From $1500+GST

Solid Brand Package

If you’re an existing business looking to rebrand, or embarking on a new venture that you want to get right from the get go, the solid brand package is a great mid-range package. 

This package is essentially similar to the starter package, but with a more generous allocation to the planning and briefing stage and some more allowance for development time. 

We commence this process with a 2 hour brand briefing session involving all key decision makers. This session is utilised to understand your business, target market, challenges and opportunities whilst also looking at competitors to help strategise how we position your brand. 

From here, you will receive at least 3 concepts that meet your brief in the initial ‘round’ with our designers having a slightly higher allocation of hours for creative development. An additional two more rounds of amends are used to fine-tune the final concept.

To help conceptualise concepts, visual mockups and brand placements are presented to you, to help you visualise the brands in real life. 

Once finalised, the final brand is rolled out in all various formats that would be required. Any other graphic requirements such as stationery, capability statements, vehicle signage etc can also be incorporated upon request. 

Something missing? Whilst we have set packages, we have total flexibility to adjust this package to suit your needs. 

From $3700+GST

Comprehensive Brand Package

Our serious brand package is for businesses that need the reassurance of strategy and research behind their branding decisions. 

It is perfect for large organisations, businesses with significant brand equity in the marketplace looking to rebrand or refresh their existing brand, organisations with large stakeholder bodies, Government or groups of companies that need to ensure synergy between multiple brands. 

We commence this process with a comprehensive brand strategy with key stakeholders. This session may include bespoke requirements such as business name / tagline strategies. This session involves all key decision makers and also takes a deep dive into the ‘brandscape’ you operate in.

This session is debriefed, with any recommendations to move forward with. Once that brief has been bedded down, our senior designers get to work with conceptual development. You will receive at least 5 concepts that meet your brief in the initial ‘round’, though the real value is the time, creative intelligence and thoughtfulness that goes into developing those concepts, behind-the-scenes. From here, up to four ‘rounds’ of development are used to fine-tune and narrow down the concepts to the end-result.… 

To help conceptualise concepts, visual mockups and brand placements are presented to you, to help you visualise the brands in real life. 

Once finalised, the final brand is rolled out in all various formats that would be required, along with business card concepts and a comprehensive brand style guide to ensure effective brand implementation and consistency (this document will become a valuable asset to your business). The comprehensive brand style guide includes brand application guidelines, colours, typography, photography guidelines, social media visual guidelines and brand key messaging. 

Any additional graphic requirements such as capability statements, vehicle signage etc can also be arranged depending on your requirements/needs.

Something missing? Whilst we have set packages, we have total flexibility to adjust this package to suit your needs. 

From $7500 + GST

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Choose your Branding package

Starter Brand Development Package

From $1500 + GST

1 hour branding briefing session online or face to face where geography permits with key decision makers from your organisation

Professional brand development with up to 3 initial concepts presented.

x3 rounds of client alterations / development of chosen logo

Finalisation of your chosen brand including supply of final artwork provided in various formats i.e. .eps vector, .jpg, .tif, black and white, full colour etc

Solid Brand Development Package

From $3700 + GST

2 hour branding briefing session online or face to face where geography permits with key decision makers from your organisation & x1 creative strategist from our team

Business name or tagline strategising can be discussed in this session (though due diligence is the clients responsibility such as trademark or business name checks).

Professional brand development with up to 3 initial concepts presented in 3 relevant applications (for example mockup of web home page, stationery, signage) with logo rationale, colour and font breakdowns

x3 rounds of client alterations / development of chosen logo

Finalisation of your chosen brand including supply of final artwork provided in various formats i.e. .eps vector, .jpg, .tif, black and white, full colour etc

Provision of a basic style brand guide (up to 6 pages) to ensure effective brand implementation and consistency (this document will become a valuable asset to your business). This document includes guidelines for application of logo colours & typography

Brand Style guide includes guidelines for – Application of logo – Minimum sizing – Variations (only if applicable) – Correct & Incorrect uses – Brand primary & secondary colours (PMS, CMYK, RGB & HEX) – typography styles

Serious Brand Development Package

From $7500 + GST

4 hour brand strategy session with key stakeholders (recommended that this is broken into 2 sessions)

Brand name OR tagline strategising as required.

Checking of domain name availability and basic company/trademark checks (it is recommended that you do your own due diligence in this regard also and seek legal advice where applicable)

Professional brand development with at least 5 initial concepts presented in 3 relevant applications (for example mockup of web home page, stationery, signage) with logo rationale, colour and font breakdowns

x4 rounds of client alterations to fine-tune the logo

Finalisation of your chosen brand including supply of final artwork provided in various formats i.e. .eps vector, .jpg, .tif, black and white, full colour etc

Provision of a comprehensive style brand guide (up to 20 pages) to ensure effective brand implementation and consistency (this document will become a valuable asset to your business)

This document includes guidelines for application of logo, colours, typography, photography, social media visuals as well as brand key messages.

NOTES: - should additional rounds of concepts and amendments be required, this is subject to additional charges at $140+GST /hr - Packages do not include artwork for applications. Separate quotations will be provided for all marketing collateral. - Packages to not include cost of registering of domains etc

Branding and Logo Design Case Studies

Spirit of Boheme

We were delighted to work with creative entrepreneur Lisa Mackenzie to assist her to come up with a brand name + brand + style guide for her new business. After a branding briefing session we came up with a range of potential brand names + tag lines and submitted them to the client for consideration. We also checked the domain name availability and basic company/trademark checks. Once the name was settled on we developed the…

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Hear from our Branding Customers

Let’s chat about your project