Brand Style Guides

The brand 'rule book' ensuring brand consistency

Your brand communicates your identity.
Make sure it does it well with a brand style guide.

If you have a style guide it makes it easier for web, design and marketing professionals to work with you. There are basic brand style guides which are just a couple of pages of colour palettes and typography and there are comprehensive brand style guides which expand on the proposed journey of your brand to document and unify how you present on not just traditional channels such as print, but in the digital age we live in, your website, social media, and more.

Things such as the imagery you use on social media and hashtags need to be considered, as does the imagery and copy on your website. The type of music you will use on video content i.e. acoustic guitar or DJ beats. The types of filters you will use and more.

So do you have a brand style guide? Does it communicate all of this?

If you are serious about looking cohesive and professional, you need a comprehensive brand style guide to ensure all of your brand style elements work together for the greatest impact, whatever the medium.

Ready to create one or want to start a discussion? Contact us.


Let’s start with what you need

By working with us, you are accessing a team of experienced, forward-thinking creative graphic designers who specialise in the development of brands. We handpick which designer works on your project by matching your vision for your brand with the designer who is best suited to achieve that design. Some clients get us to work on a Brand Style Guide in isolation, bringing existing design elements they may already have together and evolving it more.

Others get us to create their brand from scratch, and then we develop a brand style guide to ensure future consistency. Others get us to makeover their existing brand and roll out a range of marketing collateral — both printed and digital.

Let’s chat about your project

Choose your Brand Style Guides package

Starter Brand Style Guide

From $900 + GST

Briefing – can be conducted in person where geography permits or online

Preparation of a 1-3 page brand style guide which includes guidelines for:

Finalised logo

Logo variations

Minimum size

Fonts used

Colour palette with break downs (PMS*, CMYK, RGB & HEX)

Supplied in PDF format

Also includes reviewing work / quality assurance / proofreading + project management

Solid Brand Style Guide

From $2400 + GST

Briefing – can be conducted in person where geography permits or online

Preparation of up to a 12-page brand style guide which includes guidelines for:

Finalised logo

Logo variations

Minimum size

Fonts used

Colour palette with break downs (PMS*, CMYK, RGB & HEX)

Minimum clear space

Incorrect use

Supporting graphic elements

Example applications: stationery, signage, clothing

Supplied in PDF format

Also includes reviewing work / quality assurance / proofreading + project management

Serious Brand Style Guide

From $3750 + GST

Briefing – can be conducted in person where geography permits or online

Preparation of up to a 20-page brand style guide which includes guidelines for:

Finalised logo

Logo variations

Minimum size

Fonts used

Colour palette with break downs (PMS*, CMYK, RGB & HEX)

Minimum clear space

Incorrect use

Supporting graphic elements

Social media icons

Example applications: Stationery, signage, clothing

Brand photography style

Brand key messaging statements

Supplied in PDF format

Also includes reviewing work / quality assurance / proofreading + project management

- Should additional rounds of concepts and amendments be required, this is subject to additional charges at $160+GST/hr. - This does not include artwork for applications. - Separate quotations will be provided for all marketing collateral. - Does not include development of any logo/brand or other design work. - Brand style guide is designed in Adobe InDesign and provided as a PDF suitable for online or print use. - *PMS colour selections are available at an additional cost.

Recent Projects

Lion Systems
Smart Recovery
Ambrosial Kitchen
Q2 Solutions
Spill Wine
Zilba
Stanton & Stanton
13 Under

Hear from our Branding & Logos Customers