Your brand communicates your identity.
Make sure it does it well with a brand style guide.
If you have a style guide it makes it easier for web, design and marketing professionals to work with you. There are basic brand style guides which are just a couple of pages of colour palettes and typography and there are comprehensive brand style guides which expand on the proposed journey of your brand to document and unify how you present on not just traditional channels such as print, but in the digital age we live in, your website, social media, and more.
Things such as the imagery you use on social media and hashtags need to be considered, as does the imagery and copy on your website. The type of music you will use on video content i.e. acoustic guitar or DJ beats. The types of filters you will use and more.
So do you have a brand style guide? Does it communicate all of this?
If you are serious about looking cohesive and professional, you need a comprehensive brand style guide to ensure all of your brand style elements work together for the greatest impact, whatever the medium.
Ready to create one or want to start a discussion? Contact us.
Let’s start with what you need
By working with us, you are accessing a team of experienced, forward-thinking creative graphic designers who specialise in the development of brands. We handpick which designer works on your project by matching your vision for your brand with the designer who is best suited to achieve that design. Some clients get us to work on a Brand Style Guide in isolation, bringing existing design elements they may already have together and evolving it more.
Others get us to create their brand from scratch, and then we develop a brand style guide to ensure future consistency. Others get us to makeover their existing brand and roll out a range of marketing collateral — both printed and digital.
Let’s chat about your project
Choose your Brand Style Guides package
Starter Brand Style Guide
From $900 + GST
Briefing – can be conducted in person where geography permits or online
Preparation of a 1-3 page brand style guide which includes guidelines for:
Finalised logo
Logo variations
Minimum size
Fonts used
Colour palette with break downs (PMS*, CMYK, RGB & HEX)
Supplied in PDF format
Also includes reviewing work / quality assurance / proofreading + project management
Solid Brand Style Guide
From $2400 + GST
Briefing – can be conducted in person where geography permits or online
Preparation of up to a 12-page brand style guide which includes guidelines for:
Finalised logo
Logo variations
Minimum size
Fonts used
Colour palette with break downs (PMS*, CMYK, RGB & HEX)
Minimum clear space
Incorrect use
Supporting graphic elements
Example applications: stationery, signage, clothing
Supplied in PDF format
Also includes reviewing work / quality assurance / proofreading + project management
Serious Brand Style Guide
From $3750 + GST
Briefing – can be conducted in person where geography permits or online
Preparation of up to a 20-page brand style guide which includes guidelines for:
Finalised logo
Logo variations
Minimum size
Fonts used
Colour palette with break downs (PMS*, CMYK, RGB & HEX)
Minimum clear space
Incorrect use
Supporting graphic elements
Social media icons
Example applications: Stationery, signage, clothing
Brand photography style
Brand key messaging statements
Supplied in PDF format
Also includes reviewing work / quality assurance / proofreading + project management
- Should additional rounds of concepts and amendments be required, this is subject to additional charges at $160+GST/hr. - This does not include artwork for applications. - Separate quotations will be provided for all marketing collateral. - Does not include development of any logo/brand or other design work. - Brand style guide is designed in Adobe InDesign and provided as a PDF suitable for online or print use. - *PMS colour selections are available at an additional cost.
Recent Projects
Hear from our Branding & Logos Customers
On behalf of the PGSR Team I would like to thank the TCC team for all the marketing wizardry you guys have coerced, recommended, and created providing the PGSR business with exposure we would have struggled to achieve without the TCC team. Thank you.
PGSR
“Thank you to the Creative Collective Team for working with us to create a fresh brand, a website and their continued work with SEO to help us increase our website traffic Australia wide. Their friendly team are always willing to assist, are quick to respond if needed and always have great new ideas on how we can drive results. Our monthly meetings are a great way for us to discuss our website visibility growth and are always informative, helping to set the agenda for the month moving forward. We hope to continue our working relationship and to continue increasing our organic search positions.”
Boiling Point Services
I’m a small business owner and have been working with The Creative Collective for over 18 months now. Over this time, with there expert advice on all things marketing, they’ve helped grow my business from humble beginnings to something to be proud of. I hate think we’re I’d be without Kat and her team of tech heads! 100% recommendation for any business new or old!
Valkyrie Functional Fitness
“What a journey, and what a sensational result! Have spent some time this evening navigating through the back end of the site, making updates, additions and edits – very happy with the usability post handover. Congratulations on your creation and the teamwork that has brought about this better than expected result for our new brand and website.”
Cherbourg Council – Website
“The Creative Collective had a complex challenge to pull together a brand for us given the number of stakeholders and different target markets the brand had to appeal to. The workshopping process was thorough and The Creative Collective were very responsive in our requirements to finalise the end result. We’ve had a lot of positive feedback as we’ve used this brand out in the marketplace. It really seems to be resonating with the target markets.”
Digital Careers
“Yvette and Kat are the most energetic, vibrant and trend-setting team I have ever encountered. Always cheerful, smiling, superbly intelligent and on-the-ball they make the graphic design process a wonderful and happy adventure of discovery. What’s more I feel “safe” in their capable hands as beyond their obvious talents they work to the highest standards of ethics and integrity which can be a rare commodity in today’s commercial world. I retained the Creative Collective on the basis of my initial impression of Yvette herself and as such my expectations were set “very high” – I was not disappointed – my expectations were met “admirably”by both Yvette and Katrina. What more can I say – they are the best! “
Marie Walton, ArtinU
“We’ve been working with The Creative Collective for 12 months now and have been very happy with the results from the campaigns they have managed for us. The team are very professional and easy to deal with.”
Lake Macquarie Holiday Parks
“If the concept wasn’t enough, the marketing has blown me away. I’ve received an enormous amount of positive feedback from all genders, young and old who all comment on the name/design The Creative Collective came up with for me. I love driving around in my Brew Captain branded vehicle and handing out the professionally designed marketing items. This is my first time in business for myself and everything from start to finish was very simple, and easy working with these guys. It was a real pleasure and we’ll continue to use them as the business grows from a one man show to hopefully a full franchise.”
Brew Captain
“I am so thrilled with what this company can do in a day. It has been such a breeze working with them and they have made everything really easy and simple. I have unsuccessfully tried previously to get my websites up and running and I finally have a stunning website and branding. Couldn’t recommend you guys enough! 10/10!”
Cosmetic Tattooing
“Could not recommend this amazing company enough. I have had all of my branding + my website done by the team at Creative Collective and am so happy and impressed by the attention to detail, professionalism, patience (I am extremely fussy) and care shown by each and every staff member I dealt with. 1 year on I am still constantly receiving compliments from my clients on my beautiful logo and website. Thank you, thank you, thank you to the team at Creative Collective I am so happy with everything you have done for me and my business. Special shout out to Bronte who continues to go above and beyond!”
Brows of a Feather
“I always felt like i was in good hands with Kat and the other members of the team that helped me. Kat is expert at coming up with fabulous ideas and was really helpful in bring about the vision I had in a grounded and innovative way. Thanks Kat!”