Brand Style Guides

The brand 'rule book' ensuring brand consistency

Your brand communicates your identity.
Make sure it does it well with a brand style guide.

There are basic brand style guides which are just a couple of pages of colour palettes and typography and there are comprehensive brand style guides which expand on the proposed journey of your brand to document and unify how you present on not just traditional channels such as print, but in the digital age we live in, your website, social media, and more.

Things such as the imagery you use on social media and hashtags need to be considered, as does the imagery and copy on your website. Do you have a brand style guide? Does it communicate all of this.

If you are serious about looking cohesive and professional, you need a comprehensive brand style guide to ensure all of your brand style elements work together for the greatest impact, whatever the medium.

Ready to create a brand identity guide or want to start a discussion? Contact us.


Let’s start with what you need

By working with us, you are accessing a team of experienced, forward-thinking creative graphic designers who specialise in the development of brands. We handpick which designer works on your project by matching your vision for your brand with the designer who is best suited to achieve that design. Some clients get us to work on a Brand Style Guide in isolation, bringing existing design elements they may already have together and evolving it more.

Others get us to create their brand from scratch, and then we develop a brand style guide to ensure future consistency. Others get us to makeover their existing brand and roll out a range of marketing collateral — both printed and digital.

Let’s chat about your project

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Choose your Brand Style Guides package

Basic Brand Style Guide

From $700 + GST

Provision of a basic style brand guide (up to 6 pages) to ensure effective brand implementation and consistency (this document will become a valuable asset to your business)

This document includes guidelines for

Application of logo

Minimum sizing

Variations (only if applicable)

Correct & Incorrect uses

Brand primary & secondary colours (PMS, CMYK, RGB & HEX)

Typography styles.

Comprehensive Brand Style Guide

From $1680 + GST

30-60 minute initial briefing — can be conducted in person where geography permits or online via Skype or Google Meet

Preparation of a 12-20 page brand visual identity kit which includes guidelines for:

Finalised logo

Logo Variations

Colour variations

Incorrect use

Minimum size

Construction & clear space

Supporting Graphical Elements

Typopgraphy

Colour break downs (PMS, CMYK, RGB & HEX)

Social media guidelines

Brand voice in social media

Image style on social

Hashtag usage on social in line with branding

Photography guide lines

Comprehensive Brand Style Guide Including Key Messaging (Brand Manifesto)

From $2800 + GST

30-60 minute initial briefing — can be conducted in person where geography permits or online via Skype or Google Meet

Preparation of a 12-20 page brand visual identity kit outlining guidelines for

Finalised logo

Logo Variations

Colour variations

Incorrect use

Minimum size

Construction & clear space

Supporting Graphical Elements

Typopgraphy

Colour break downs (PMS, CMYK, RGB & HEX)

Social media guidelines

Brand voice in social media

Image style on social

Hashtag usage on social in line with branding

Photography guide lines

Brand Key Messaging Statements

Brand Tone & Voice Guidelines – Best Practices

Should additional rounds of concepts and amendments be required, this is subject to additional charges at $140+GST /hr This does not include artwork for applications. Separate quotations will be provided for all marketing collateral. Does not include development of any logo/brand or other design work. Brand style guide is designed in Adobe Indesign and provided in PDFs suitable for online or print use.

Brand Style Guides Case Studies

Captain & Queen

Captain & Queen are Jimmy & Tam - husband and wife duo who were WINNERS of TV renovation show The Block in 2020 for Team QLD on Channel 9. As the pair were due come out of contract with Channel 9, having attended one of The Training Collective's public workshops, Jimmy built great rapport with Yvette from The Creative Collective and asked us to prepare a brand for their new business called Captain & Queen.…

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Hear from our Branding Customers

Let’s chat about your project