Established in 1998, Q2 Solutions is an Australian hotel software brand offering cutting-edge technology and holistic hospitality solutions. Their hotel management systems empower hotel staff to effectively optimise operations and services that contribute towards streamlining processes and delivering optimal performance, delivering unparalleled value to hotel management and property owners.
The hotel software caters to the diverse demands of guest-relations, housekeeping, engineering, F&B, and other services. With 350 hotels using the software and two-thirds of that being IHG group properties the CEO reached out to us seeking to modernise the brand which included the main company brand (Q2 Solutions) and two product brands (ESCAP & Sidekick), and thereafter to update the website.
The work included preparing two rounds of logos, providing a brand style guide, email signature and website mock up. We then prepared a new website on WordPress, which the client can now easily self manage. The website featured a range of cartoon imagery to convey the features of the website.
The hotel software brand has been significantly lifted in the process.