Search Engine Marketing

Outrank your competitors and dominate on Google!

Outrank your competitors and dominate on Google!

SEM is the abbreviation given to Search Engine Marketing, the term meaning the marketing strategies you can employ on search engines (Google, Bing etc) to drive traffic to your website.

When it comes to SEM, there are two main ways that you can get traffic to your site — Paid or Organic.


The difference between paid and organic traffic is simple. Paid traffic requires working out what search terms your customers are searching and then paying to appear when they make those searches. This is also known as Pay Per Click or PPC. We explain below the pros and cons.

Organic traffic means that your website is appearing in search results when someone makes a relevant search, and you don’t pay a cent when someone clicks on it. Having a great website is only the tip of the iceberg. The real challenge is driving qualified visitors to your website.

Most people start their search for a new product or service on a search engine, with a high percentage of people using Google. If you are not positioned on Google with SEO or PPC, you are missing out on a lot of business!

Our recommended strategy is to start with SEO (Search Engine Optimisation) to ensure all technical aspects of your website are handled including Google Webmaster Tools being installed on your website, and ensuring your site has been successfully submitted to Google via a sitemap. We will then implement a range of SEO strategies to incrementally increase traffic to your website. This is however a slow burn marketing approach. It can take 3-4 months to see results of any real note. Later, we recommend PPC strategies. If you do SEO first, you will get a better result than without. However if you have an urgent need to gain visibility on search engines, on occasion we will jump straight to PPC strategies.

A top organic (SEO) ranking will achieve up to a 20-30% CTR, and a top paid (PPC) ranking with achieve up to a 15% CTR. But combining a top listing in both organic and paid has an exponential effect. Rather than A + B, a combination of both strategies will see you achieving a 20-30% bigger portion of the pie. We’ll drink to that!

Choose your Search Engine Marketing package

STARTER SEO AUDIT

From $375 + GST

ONE OFF STARTER SEO AUDIT

Includes:

Review of your existing SEO set up — if any (preferrable to be given back end access of your website + Google Analytics + Google Webmaster Tools to review)

Site auditor report to identify any errors from an SEO perspective

Run your website through Google’s mobile responsiveness checker

Run your website through Google’s site speed checker

Observations of your current situation

Basic review of up to x4 pages of your website from a SEO perspective

Provide recommendations of what work needs to be done in order to improve your rankings and any other recommendations we may have for your online visibility to help you reach your objectives.

30 minute debrief chat to go through report and set action plan

STARTER SEO PACKAGE

From $675 + GST

Minimum 6 month commitment period, up to 50 keywords, no meetings (report only).

MONTH 1 — SET UP PHASE

Initial briefing to understand objectives, target market, services/products, and define metrics we are chasing

Establish SEO spreadsheet on Google and share with client where our work will be documented and able to be accessed at any time for full transparency

Conduct initial keyword research to select up to 50 key phrases we will optimise for and prepare SEO strategy noting which pages we will optimise per month — sent to you for input/approval (1 round only)

Develop SEO strategy and supply outlining activities over initial 6 months including priorities and any actions

STANDARD SEO PACKAGE

From $1080 + GST

$600/month, minimum 6 month commitment (ideally 12 months for full results), includes chasing up to 75 keywords/key phrases, monthly report + monthly meeting

Includes:

Initial 30 minute — 60 minute briefing to understand objectives, target market, services/products, and define metrics we are chasing

Establish SEO spreadsheet on Google and share with client where our work will be documented and able to be accessed at any time for full transparency

Establish website ranking report to monitor rank of up to 50 selected keywords on Google and other major search engines

Ensure correct set up of Google Analytics & conversion tracking

Ensure correct set up of Google Webmaster Tools + monthly monitoring of your Google Webmaster account, and fixing errors where relevant

Conduct initial keyword research and prepare SEO strategy noting which pages we will optimise per month. Please note, each page takes on average 15 minutes to 30 minutes per month to optimise. The time it takes to optimise your entire site will depend on how many pages you have and how often you are creating fresh content.

On page optimisation — select keyword phrase for page, amend headers/URLs, copy, image alt tags, meta data etc, document work completed.

Amends to your Google+ Business account where required

Monthly ranking report issued to you — Monthly optional 30 minute Skype meeting to discuss results. Please note your monthly meeting time is reserved especially for you as part of this package as a recurring event. If you cannot make the time, please notify us with at least 48 hours to reschedule. If you do not provide sufficient notice, or do not attend the meeting for any reason, you may need to wait until the following month’s scheduled appointment.

SOLID SEO PACKAGE

From $1350 + GST

$1200/month, minimum 6 month commitment (ideally 12 months for full results), includes chasing up to 100 keywords/key phrases + monthly report + monthly meeting

Includes:

Initial 60 minute briefing to understand objectives, target market, services/products, and define metrics we are chasing

Establish SEO spreadsheet on Google and share with client where our work will be documented and able to be accessed at any time for full transparency

Establish website ranking report to monitor rank of up to 50 selected keywords on Google and other major search engines

Ensure correct set up of Google Analytics & conversion tracking

Ensure correct set up of Google Webmaster Tools + monthly monitoring of your Google Webmaster account, and fixing errors where relevant

Conduct initial keyword research and prepare SEO strategy noting which pages we will optimise per month. Please note, each page takes on average 15 minutes to 30 minutes per month to optimise. The time it takes to optimise your entire site will depend on how many pages you have and how often you are creating fresh content.

On page optimisation — select keyword phrase for page, amend headers/URLs, copy, image alt tags, meta data etc, document work completed.

Amends to your Google+ Business account where required

Monthly ranking report issued to you — Monthly optional 30 minute Skype meeting to discuss results. Please note your monthly meeting time is reserved especially for you as part of this package as a recurring event. If you cannot make the time, please notify us with at least 48 hours to reschedule. If you do not provide sufficient notice, or do not attend the meeting for any reason, you may need to wait until the following month’s scheduled appointment.

Let’s chat about your project

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Search Engine Marketing Case Studies

Therapy Pro

Inspired by the vision of ‘choice and control’ developed by the National Disability Insurance Scheme (NDIS), Therapy Pro has reimagined the world of service delivery with the client, central to the planning and delivery of their services.  ​Therapy Pro offers high quality therapy services and training across the whole of allied health services, including Psychology, Occupational Therapy, Physiotherapy, Speech and Language Pathology and Social Work. We commenced with this client with a 2HR HOUR STRATEGY…

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