Outrank your competitors and dominate on Google!
SEM is the abbreviation given to Search Engine Marketing, the term meaning the marketing strategies you can employ on search engines (Google, Bing etc) to drive traffic to your website.
When it comes to search engine marketing, there are two main ways that you can get traffic to your site — Paid or Organic.
The difference between paid and organic traffic is simple. Paid traffic requires working out what search terms your customers are searching and then paying to appear when they make those searches. This is also known as Pay Per Click or PPC. We explain below the pros and cons.
Organic traffic means that your website is appearing in search results when someone makes a relevant search, and you don’t pay a cent when someone clicks on it. Having a great website is only the tip of the iceberg. The real challenge is driving qualified visitors to your website.
Most people start their search for a new product or service on a search engine, with a high percentage of people using Google. If you are not positioned on Google with SEO or PPC, you are missing out on a lot of business!
Our recommended strategy when it comes to search engine marketing is to start with SEO (Search Engine Optimisation) to ensure all technical aspects of your website are handled including Google Webmaster Tools being installed on your website, and ensuring your site has been successfully submitted to Google via a sitemap. We will then implement a range of SEO strategies to incrementally increase traffic to your website. This is however a slow burn marketing approach. It can take 3-4 months to see results of any real note. Later, we recommend PPC strategies. If you do SEO first, you will get a better result than without. However if you have an urgent need to gain visibility on search engines, on occasion we will jump straight to PPC strategies.
A top organic (SEO) ranking will achieve up to a 20-30% CTR, and a top paid (PPC) ranking with achieve up to a 15% CTR. But combining a top listing in both organic and paid has an exponential effect. Rather than A + B, a combination of both strategies will see you achieving a 20-30% bigger portion of the pie. We’ll drink to that!
Choose your Google Ads package
Starter Google Ads
From $1200 + GST
< $5k media/ad spend budget
1 paid ads platform
1-2 campaigns
Search only
Automated reporting dashboard
Bi-monthly meetings
One off setup fee of $750
Solid Google Ads
From $1900 + GST
> $5k media budget
Up to 3 paid ads platforms
Up to 6 campaigns
Search + display / re-marketing
Automated reporting dashboard
Monthly meetings
One-off setup fee of $750
Serious Google Ads
From $2500 + GST
> $10k media budget
Up to 6 paid ads platforms
Up to 12 campaigns
Search + display / re-marketing + media
Automated reporting dashboard
Monthly meetings
One off setup fee of $750
Prices quoted are ex GST. Min commitment period is 6 months. 1 month cancellation policy applies to cease services at the end of 6 month period. If you wish to cease services prior, you will need to pay out the remaining period. Each month is payable a month in advance via direct debit. Failure to pay in advance may result in ceased services. Does not include preparing of video content or imagery unless negotiated in monthly meetings. If you would like to gain a quote on preparation of graphics or video please enquire. We highly recommend you have suitable landing pages for us to drive your ad campaigns to, or contract us to do this for you at an additional fee. Add Ons Per additional 50 keywords = $250 + GST per month Per additional campaign = $500 + GST per month Per Google My Business locations = $500+GST
Explore our Search Engine Marketing Services
Choose your SEO package
SEO Starter
From $1200 + GST
50 keywords tracked
Suitable for small businesses / low competition / local keywords
Optimise for search
Automated reporting dashboard
Monthly meetings
SEO Standard
From $1900 + GST
75 keywords tracked
Medium business / moderate competition / national keywords
Optimise for search + local
Automated reporting dashboard
Monthly meetings
SEO Solid
From $2500 + GST
100 keywords tracked
Large business / high competition / national keywords
Optimise for search + local + media
Automated reporting dashboard
Monthly meetings
Prices quoted are ex GST. Min commitment period is 6 months. 1 month cancellation policy applies to cease services at the end of 6 month period. If you wish to cease services prior, you will need to pay out the remaining period. Each month is payable a month in advance via direct debit. Failure to pay in advance may result in ceased services. Does not include writing of blogs or new page content unless negotiated in monthly meetings. If you would like to gain a quote on our copywriting services, please enquire. We highly recommend you also write 2 blog posts a month of minimum 1,000 words each and provide to us to optimise and upload as part of our hours, or contract us to do this for you at an additional fee. Potential Add Ons: $750 + GST per month per 25 keywords you wish to chase $450 + GST per additional Google My Business location you require us to optimise
Let’s chat about your project
Hear from our SEM Customers
“Thank you to the Creative Collective Team for working with us to create a fresh brand, a website and their continued work with SEO to help us increase our website traffic Australia wide. Their friendly team are always willing to assist, are quick to respond if needed and always have great new ideas on how we can drive results. Our monthly meetings are a great way for us to discuss our website visibility growth and are always informative, helping to set the agenda for the month moving forward. We hope to continue our working relationship and to continue increasing our organic search positions.”
Boiling Point Services
Thank you for all this information and all your work for us over the last 12 months. We have had fantastic results from both SEO & Google advertising. Our website sales have increased 10 fold. We have been introduced to many new fantastic clients via Google, many that have spent considerable amounts of money with us. The website support has been fantastic and our website looks amazing and functions well. Thank you
Aquarian Pearls
I’m a small business owner and have been working with The Creative Collective for over 18 months now. Over this time, with there expert advice on all things marketing, they’ve helped grow my business from humble beginnings to something to be proud of. I hate think we’re I’d be without Kat and her team of tech heads! 100% recommendation for any business new or old!
Valkyrie Functional Fitness
“Would highly recommend The Creative Collective. We own a small dental practice in NSW and The Creative Collective have been instrumental for all our social media and paid advertising and SEO needs. Easy to work with, very informative and regular feedback regarding ads/campaigns. We’ve been working together for the past 12 months and I’m sure this winning relationship will continue for the foreseeable future.
Platinum Dental
“Partnering with The Creative Collective to manage our SEO has been a great success. We understand the importance of continually monitoring and evaluating our website’s SEO results and aligning our campaigns and targets with our business objectives; we chose to partner with The Creative Collective because they share the same ethos. Their services are strategic, adaptive and tailored to our needs. The team have been outstanding to work with, with each team member a specialist in their own field. Our results have been fantastic across both organic and paid SEO. The digital world is fast moving, with the support of The Creative Collective we now have confidence that we are constantly adapting and having great success in this space.”
Anglican Care
“The bounce rate of our website is down to 7% since January this year. Since March 1 it is even better: 1.6%. A great testimony to your work on redesigning the pages. Well done!”
Digital Careers
“It’s been great seeing our site gradually improve. I do want to say that we have been very happy with the reporting and transparency of it all. It has been great and we have been able to see the goals come in with the work which has been fantastic.
Nicholas Ree, Eniquest
“We’ve been working with The Creative Collective for 12 months now and have been very happy with the results from the campaigns they have managed for us. The team are very professional and easy to deal with.”