Search Engine Marketing

 

 

 

Outrank your competitors and dominate on Google!


SEM is the abbreviation given to Search Engine Marketing, the term meaning the marketing strategies you can employ on search engines (Google, Bing etc) to drive traffic to your website.

When it comes to SEM, there are two main ways that you can get traffic to your site – Paid or Organic.

The difference between paid and organic traffic is simple. Paid traffic requires working out what search terms your customers are searching and then paying to appear when they make those searches. This is also known as Pay Per Click or PPC. We explain below the pros and cons.

Organic traffic means that your website is appearing in search results when someone makes a relevant search, and you don’t pay a cent when someone clicks on it. Having a great website is only the tip of the iceberg. The real challenge is driving qualified visitors to your website.

Most people start their search for a new product or service on a search engine, with a high percentage of people using Google. If you are not positioned on Google with SEO or PPC, you are missing out on a lot of business!

Our recommended strategy is to start with SEO (Search Engine Optimisation) to ensure all technical aspects of your website are handled including Google Webmaster Tools being installed on your website, and ensuring your site has been successfully submitted to Google via a sitemap. We will then implement a range of SEO strategies to incrementally increase traffic to your website. This is however a slow burn marketing approach. It can take 3-4 months to see results of any real note. Later, we recommend PPC strategies. If you do SEO first, you will get a better result than without. However if you have an urgent need to gain visibility on search engines, of occasion we will jump straight to PPC strategies.

A top organic (SEO) ranking will achieve up to a 20-30% CTR, and a top paid (PPC) ranking with achieve up to a 15% CTR. But
combining a top listing in both organic and paid, has an exponential affect. Rather then A + B, a combination of both strategies will see
you achieving a 20-30% bigger portion of the pie. We’ll drink to that!

OUR SEARCH ENGINE MARKETING PACKAGES


GOOGLE ADWORDS SET UP
$600+GST

ONE OFF GOOGLE ADWORDS SET UP FEE

– Briefing session to gain access, understand objectives, target markets, keyword niches, messaging, call to actions, landing pages, understand product or service lines, discuss how we will measure success, what conversions we are seeking from the campaign/s, etc (can be conducted in person or online)
– Conduct keyword research or review supplied keyword research to identify key phrases which will be used in campaign/s
– Establishing architecture of Google Adwords account – up to 5 adgroups – up to 100 keywords + geographic targeting if required
– Establishing your billing method (adding your credit card to system)
– Budget setting
– Linking your adwords account to any existing Google Webmaster & Google Analytics account (where not already established or if access to existing accounts cannot be gained, these will be established as part of this process then linked)
– Establishing Google Tag Manager if not already established
– Ensuring effective conversion tracking is in place on website and Google Analytics
NOTES:
– Price above indicates a one off fee
– We will establish your account in our MCC (Google’s My Client Centre)
– Once established a monthly fee will apply. Your ad spend is additional to the monthly fee, and paid net to Google on your nominated credit card. This is subject to Google۪s billing cycles.
– We highly recommend proactive management of your Google Adwords campaign to ensure best results.
– This package is based on being able to complete all outlined tasks. In some cases, conversion tracking code may not be able to be added to your website, subject to the website platform you are on. If we run into issues, we will inform you. Where additional time is required to complete due to unconventional platforms or issues being experienced, we will inform you.
– Refer to www.thecreativecollective.com.au/legals for further clauses which may apply to the delivery of this service

STARTER GOOGLE ADWORDS PACKAGE
$360+GST

STARTER GOOGLE ADWORDS PACKAGE

Allocation of 2 hours management per month (30 minutes per week) + a monthly report (no monthly meeting) for a minimum 6 month commitment period.

Includes:
– Initial 30 minute to 60 minute briefing to understand objectives, target market, messaging, services/products, and define metrics we are chasing, gain access to existing account where available
– Monitoring and tweaking of your account throughout the month
– Monitor and adjust bidding to ensure we maintain a top 3 position
– Adtext building and adjustments based on conversion formulas
– Build negative keyword lists
– Where relevant, expand the account, building new adgroups, adding keywords, identifying search opportunities, identifying opportunities on the display network etc.
– Monthly report issued to you outline results, reach and performance
RECOMMENDATION
– We would recommend SEO activities and establishing a Google My Business account in addition to this service for maximum results on Google. Please contact us to request a quote for these additional services.
NOTES:
– Price above indicates your per month fee
– Min commitment period is 6 months. 1 month cancellation policy applies to cease services at the end of 6 months of thereafter
– Each month is payable a month in advance. Failure to pay in advance may result in ceased services.
– Your ad spend is additional to the fees outlined in this quote and paid net to Google on your nominated credit card. This is subject to Google۪s billing cycles.
– This package allows for minimal client liaison (1 hour max per month via email + optional monthly meeting). If you would prefer more regular and direct contact with your account manager, via meetings or additional client liaison time, then this time would be charged at a rate of $120 + GST and is additional to the fee indicated on the right.
– Refer to www.thecreativecollective.com.au/legals for further clauses which may apply to the delivery of this service

STANDARD GOOGLE ADWORDS PACKAGE
$600+GST

STANDARD GOOGLE ADWORDS PACKAGE

Allocation of 4 hours management per month + a monthly report + an optional monthly meeting to discuss results for a minimum 6 month commitment period.

INCLUDES:
– Initial 30 minute to 60 minute briefing to understand objectives, target market, messaging, services/products, and define metrics we are chasing, gain access to existing account where available
– Monitoring and tweaking of your account throughout the month
– Monitor and adjust bidding to ensure we maintain a top 3 position
– Adtext building and adjustments based on conversion formulas
– Build negative keyword lists
– Where relevant, expand the account, building new adgroups, adding keywords, identifying search opportunities, identifying opportunities on the display network etc.
– Monthly report issued to you outline results, reach and performance
– Monthly optional 30 minute Skype meeting to discuss results. (Please note your monthly meeting time is reserved especially for you as part of this package as a recurring event. If you cannot make the time, please notify us with at least 48 hours to reschedule. If you do not provide sufficient notice, or do not attend the meeting for any reason, you may need to wait until the following month’s scheduled appointment.)
RECOMMENDATION:
– We would recommend SEO activities and establishing a Google My Business account in addition to this service for maximum results on Google. Please contact us to request a quote for these additional services.
NOTES:
– Price to right indicates your per month fee
– Min commitment period is 4 months. 1 month cancellation policy applies to cease services at the end of 4 months of thereafter
– Each month is payable a month in advance. Failure to pay in advance may result in ceased services.
– Your ad spend is additional to the fees outlined in this quote and paid net to Google on your nominated credit card. This is subject to Google۪s billing cycles.
– This package allows for minimal client liaison (1 hour max per month via email + optional monthly meeting). If you would prefer more regular and direct contact with your account manager, via meetings or additional client liaison time, then this time would be charged at a rate of $120 + GST and is additional to the fee indicated on the right.
– Refer to www.thecreativecollective.com.au/legals for further clauses which may apply to the delivery of this service

SOLID GOOGLE ADWORDS
$1200+GST

SOLID AD MANAGEMENT PACKAGE
Allocation of 10 hours management per month + a monthly report + an optional monthly meeting to discuss results for a minimum 6 month commitment period.
 
Includes:
-Initial 30 minute-60 minute briefing to understand objectives, target market, messaging, services/products, and define metrics we are chasing, gain access to existing account where available
– Monitoring and tweaking of your Google Adwords & Facebook Ad account throughout the month
– Monitor and adjust bidding to ensure we maintain a top 3 position on Google Adwords and that you are gaining optimum results on Facebook
– Creating new ads and making adjustments as required – Build negative keyword lists (Google Adwords only)
– Creating custom audiences & lookalike audiences where relevant (Facebook Ads only)
– Where relevant, expand the campaigns, building new ad sets (on Google adding keywords, identifying search opportunities, identifying opportunities on the display network etc; on Facebook trialing new ad formats, images, creative & landing pages)
– Monthly report issued to you outline results, reach and performance
– Monthly optional 30-60 minute Skype meeting to discuss results. (Please note your monthly meeting time is reserved especially for you as part of this package as a recurring event. If you cannot make the time, please notify us with at least 48 hours to reschedule. If you do not provide sufficient notice, or do not attend the meeting for any reason, you may need to wait until the following month’s scheduled appointment.)
RECOMMENDATION:
– We would recommend SEO activities and establishing a Google My Business account in addition to the Google Adwords component of this service for maximum results on Google and regular posting on your Facebook page for maximum results on Facebook. Please contact us to request a quote for these additional services if you require our assistance.
NOTES:
– Price to right indicates your per month fee. – Min commitment period is 6 months. 1 month cancellation policy applies to cease services at the end of 6 months of thereafter – Each month is payable a month in advance. Failure to pay in advance may result in ceased services. –
Your ad spend is additional to the fees outlined in this quote and paid net to Google and net to Facebook on your nominated credit card. This is subject to Google۪ and Facebook’s billing cycles.
– Refer to www.thecreativecollective.com.au/legals for further clauses which may apply to the delivery of this service

Let’s chat about your project

OUR SEARCH ENGINE OPTIMISATION PACKAGES


STARTER SEO
AUDIT
$375+GST

ONE OFF STARTER SEO AUDIT

Includes:

– Review of your existing SEO set up – if any (preferrable to be given back end access of your website + Google Analytics + Google Webmaster Tools to review)
– Site auditor report to identify any errors from an SEO perspective
– Run your website through Google’s mobile responsiveness checker
– Run your website through Google’s site speed checker
– Observations of your current situation
– Basic review of up to x4 pages of your website from a SEO perspective
– Provide recommendations of what work needs to be done in order to improve your rankings and any other recommendations we may have for your online visibility to help you reach your objectives.
– 30 minute debrief chat to go through report and set action plan

NOTES:
– Price above indicates a one off fee. This report is based on 3 hours total liaison, research and feedback time. This report is observational only and does not include any implementation of recommendations
Does not include establishing any optimising of pages or in depth keyword research or Google ranking report
– Run basic keyword research – Basic review of Google Analytics and Google Webmaster Tools accounts (where available)
– Run ranking report for target keywords
– Provide dot point of key findings and recommendations via email
– Refer to www.thecreativecollective.com.au/legals for further clauses which may apply to the delivery of this service

STARTER SEO PACKAGE
$375+GST

STARTER SEO PACKAGE

Minimum 6 month commitment period, up to 30 keywords, no meetings (report only).

Includes:

MONTH 1 – SET UP PHASE

– Initial 30 minute – 60 minute briefing to understand objectives, target market, services/products, and define metrics we are chasing
– Establish SEO spreadsheet on Google and share with client where our work will be documented and able to be accessed at any time for full transparency
– Conduct initial keyword research to select up to 30 key phrases we will optimise for and prepare SEO strategy noting which pages we will optimise per month.

MONTHLY THEREAFTER

– Commence fixing of errors identified where possible. This may include:
– Add any redirects required to address broken pages
– Endeavour to fix any errors, warnings, notices
– Endeavour to fix any pages with slow speed
– Endeavour to fix any pages with mobile issues (note – advice on any security issues (in some cases purchase of an SSL certificate maybe recommended as this is now a google ranking factor)
– Use approved keyword phrases and optimise per page
– H1, H2, H3 tags, urls, titles, copy, image alt tags, meta data etc, document work completed on spreadsheet.

Please note, each page takes on average 15 minutes to 30 minutes per month to optimise. Please note, each page takes on average 15 minutes to 30 minutes per month to optimise. The time it takes to optimise your entire site will depend on how many pages you have and how often you are creating fresh content.

– Apply internal linking strategies to maximise value of existing website page rank
– Monthly report issued to you outline results, reach and performance
– Google spreadsheet also updated and accessible at any time to show what we have been working on each month for full transperancy
– Quarterly every (3 months) optional 30 minute Skype meeting to discuss results.

NOTES:

– We would recommend allocating a further budget for Google Adwords for best SEO results given current algorithms on Google. Request a PPC quote for this.
– Price indicated is a monthly fee

– Min commitment period is 6 months. 1 month cancellation policy applies to cease services at the end of 6 month period. If you wish to cease services prior, you will need to pay out the remaining period.
– Each month is payable a month in advance. Failure to pay in advance may result in ceased services
– Does not include writing of blogs or new page content which we would highly recommend to boost results – updating existing pages only. If you would like to gain a quote on our copywriting services, please enquire.
– This basic package does not include monthly meetings and only minimal client liaison (1 hour max per month via email). If you would prefer more direct contact with your account manager, via meetings or additional client liaison time, then this time would be charged at a rate of $120 + GST and is additional to the fee indicated on the right.
– Refer to www.thecreativecollective.com.au/legals for further clauses which may apply to the delivery of this service.

STANDARD SEO PACKAGE
$600+GST

STANDARD SEO PACKAGE

$600/month, minimum 6 month commitment (ideally 12 months for full results), includes chasing up to 50 keywords/key phrases

Includes:

– Initial 30 minute – 60 minute briefing to understand objectives, target market, services/products, and define metrics we are chasing

– Establish SEO spreadsheet on Google and share with client where our work will be documented and able to be accessed at any time for full transparency

– Establish website ranking report to monitor rank of up to 50 selected keywords on Google and other major search engines

– Ensure correct set up of Google Analytics & conversion tracking

– Ensure correct set up of Google Webmaster Tools + monthly monitoring of your Google Webmaster account, and fixing errors where relevant

– Conduct initial keyword research and prepare SEO strategy noting which pages we will optimise per month. Please note, each page takes on average 15 minutes to 30 minutes per month to optimise. The time it takes to optimise your entire site will depend on how many pages you have and how often you are creating fresh content.

– On page optimisation – select keyword phrase for page, amend headers/URLs, copy, image alt tags, meta data etc, document work completed.

– Amends to your Google+ Business account where required

– Monthly ranking report issued to you – Monthly optional 30 minute Skype meeting to discuss results. Please note your monthly meeting time is reserved especially for you as part of this package as a recurring event. If you cannot make the time, please notify us with at least 48 hours to reschedule. If you do not provide sufficient notice, or do not attend the meeting for any reason, you may need to wait until the following month’s scheduled appointment.

NOTES:

– We would recommend allocating a further budget for Google Adwords for best SEO results given current algorithms on Google. Request a PPC quote for this.

– Price to above indicates your per month fee

– Min commitment period is 6 months. 1 month cancellation policy applies to cease services at the end of the minimum period.

– Each month is payable a month in advance. Failure to pay in advance may result in ceased services

– This package includes minimal client liaison (1 hour max per month via email). If you would prefer more direct contact with your account manager, via meetings or additional client liaison time, then this time would be charged at a rate of $120 + GST and is additional to the fee indicated on the right.

– Refer to www.thecreativecollective.com.au/legals for further clauses which may apply to the delivery of this service

SOLID SEO
PACKAGE
$1200+GST

SOLID SEO MANAGEMENT PACKAGE
 
$1200/month, minimum 6 month commitment (ideally 12 months for full results), includes chasing up to 100 keywords/key phrases
Includes:
– Initial 60 minute briefing to understand objectives, target market, services/products, and define metrics we are chasing
– Establish SEO spreadsheet on Google and share with client where our work will be documented and able to be accessed at any time for full transparency
– Establish website ranking report to monitor rank on Google and other major search engines
– Ensure correct set up of Google Analytics & conversion tracking
– Ensure correct set up of Google Webmaster Tools + monthly monitoring of your Google Webmaster account, and fixing errors where relevant
– Conduct initial keyword research and prepare SEO strategy noting which pages we will optimise per month. Please note, each page takes on average 15 minutes to 30 minutes per month to optimise. The time it takes to optimise your entire site will depend on how many pages you have and how often you are creating fresh content.
– On page optimisation – select keyword phrase for page, amend headers/URLs, copy, image alt tags, meta data etc, document work completed.
– Creation of fresh new content, submitted to you for approval, where relevant (could be new pages or blogs). Please note, a new page or blog takes on average 2-3 hours for a 800-1000 word blog to create and therefore we will likely only achieve x1 new page/blog per month on this package, subject to other negotiated priorities. If you would like more regular content creation (which can be very beneficial), contact us about our copywriting fees.
– Amends to your Google+ Business account where required
– Monthly ranking report issued to you
– Monthly optional 60 minute Skype meeting to discuss results. Please note your monthly meeting time is reserved especially for you as part of this package as a recurring event. If you cannot make the time, please notify us with at least 48 hours to reschedule. If you do not provide sufficient notice, or do not attend the meeting for any reason, you may need to wait until the following month’s scheduled appointment.

NOTES:

– We would recommend allocating a further budget for Google Adwords for best SEO results given current algorithms on Google. Request a PPC quote for this.

– Price above indicates your per month fee.

– Min commitment period is 6 months. 1 month cancellation policy applies to cease services at the end of the minimum period.

– Each month is payable a month in advance. Failure to pay in advance may result in ceased services

– Refer to www.thecreativecollective.com.au/legals for further clauses which may apply to the delivery of this service

Let’s chat about your project

PROS & CONS OF PPC & SEO


Pay Per Click (PPC):

As a Google Certified Partner, we work with Adwords to setup and manage Pay Per Click campaigns to drive traffic to your website.

PROS

  •  Fast to implement – Reap the benefits of traffic to your site immediately
  •  Better quality leads – visitors have intent because they have specifically searched for products or services that you sell.
  •  Control this like a tap – turn it on and off as you need leads/sales
  •  Control how much you spend – direct more of your budget to keywords that convert more leads/sales.
  •   You can ensure that your website appears at the top of ads for a specific search

CONS

  •   You’re always going to paying for this traffic as long as you have a campaign. It works on a bid system, and you can expect to pay anywhere between $1 or $100 for a click. We can give you a good idea of how much you can expect to pay once we have done an Adwords feasibility for you.
  •   Ads that appear at the top of the search results generally get a lower CTR (Click thru rate) as opposed to organic search results.

The Creative Collective has been operating on Google Adwords since 2007. As a Google Certified Partner, our team is highly experienced in the building and management of search campaigns using Google Adwords. You might go as far to say, it’s like we have a degree in Google! For businesses new to Adwords, we offer a free Adwords spend credit, conduct a feasibility for quoting purposes, build your campaign and manage it, ensuring maximum ROI for your spend.

LEARN MORE

SEO (Organic rankings)

The way to achieve organic traffic is to engage in Search Engine Optimisation. This is the process of optimising your website for specific keywords and terms that your customers are searching. This is a highly technical process – there are hundreds of factors that search engines take into account when working out where to rank your website for a keyword of phrase.

PROS:

  •  Once in an advantageous position, it’s much easier to maintain that position. Once your website has been optimised, you will continue (in the most part, though some fluctuation is expected) to benefit for a long period of time.
  •  You don’t pay a cent when someone clicks on your organic listing in search results
  •  Organic search results are perceived more creditable and generally will benefit from a higher CTR (Click thru rate).
  •  Usually with SEO, even if we focus on 1 keyword, variations of that keyword will often benefit.

CONS:

  •  This is a longer term strategy – short term investment for long term gain. You shouldn’t expect to commence an SEO strategy and get immediate results. Results can take anywhere from 3 – 12 months depending on how competitive your industry is online.
  • Less control over what keywords or phrases that you rank for – We can target particular keywords, but sometimes there’s variations of that which Google ranks high

What worked 10 years ago in SEO, didn’t work five years ago, and what worked five years ago could get you blacklisted today. SEO is a constantly changing environment and so it’s critical that you trust someone that knows what they are doing. The Creative Collective has been working in the SEO space since the mid 2000’s and we regularly engage in ongoing learning to ensure we are at the forefront of SEO strategies.

LEARN MORE

THINGS TO WATCH FOR WHEN CONTRACTING SEO & PPC WORK


What to watch out for:

  • Redeveloping your website? Meticulous care needs to be given to SEO, or your rankings may plummet. Talk to us, if your web developer hasn’t considered this. We have built hundreds, if not thousands of websites and ensuring your SEO data is in tact on your new site is absolutely critical.
  • You might be tempted to manage an Adwords account yourself, but take our word for it – It’s possible to be a big leaking bucket of $$ if you don’t know what you’re doing. We have a track record in turning around results on campaigns that businesses otherwise thought were ok.
  • If engaging someone to manage your Adwords, ensure they are a certified partner – this is your tick of approval to ensuring that they work to Google Adwords best practices and you also have peace of mind knowing that to maintain their partner status, they have to sit exams every year. Would you trust a non-accountant to do your business tax? No? Then don’t trust just anyone to manage your Adwords or SEO for that matter.
  • It’s highly recommended to up skill in SEO so that you can be SEO aware when creating content etc. However, there is a highly technical element to this, and hundreds of factors which affect the Google Search Algorithm. If you are serious about improving your rankings, engage an SEO professional to get you there, and support that through an ongoing knowledge of SEO, content creation and ability to ensure that you can maintain those rankings in the future.
  • Many media companies who used to be in the business of print and traditional media claim to have moved into digital. Whilst the services offered give you a presence, you are effectively getting something very basic for your spend. Before you sign anything, get a second opinion from an SEO professional.

OUR SEARCH ENGINE MARKETING CONSULTANTS


Be assured that our Search Engine Marketing consultants are experts in their field and that better still, we’ll be professional, but fun to work with!

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JOHANNES
SEM & Facebook Ad Specialist & Trainer
07 5451 1315
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ALASTAIR
SEM Specialist
07 5451 1315
MitchSmythsm2
MITCH
FACEBOOK & INSTAGRAM ADS SPECIALIST
07 545 11315
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GABRIELLE
Paid Advertising Specialist
07 545 11315
Kelsey-Turner-Kaiza-Media-2 (1)
Kelsey Turner
Google AdWords Specialist
07 54 511 315

TESTIMONIALS FROM OUR SEARCH ENGINE MARKETING CLIENTS


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Keeley Tabner

“We’ve been working with The Creative Collective for 12 months now and have been very happy with the results from the campaigns they have managed for us. The team are very professional and easy to deal with.”

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