Search Engine Marketing

Outrank your competitors and dominate on Google!

Outrank your competitors and dominate on Google!

SEM is the abbreviation given to Search Engine Marketing, the term meaning the marketing strategies you can employ on search engines (Google, Bing etc) to drive traffic to your website.

When it comes to search engine marketing, there are two main ways that you can get traffic to your site — Paid or Organic.


The difference between paid and organic traffic is simple. Paid traffic requires working out what search terms your customers are searching and then paying to appear when they make those searches. This is also known as Pay Per Click or PPC. We explain below the pros and cons.

Organic traffic means that your website is appearing in search results when someone makes a relevant search, and you don’t pay a cent when someone clicks on it. Having a great website is only the tip of the iceberg. The real challenge is driving qualified visitors to your website.

Most people start their search for a new product or service on a search engine, with a high percentage of people using Google. If you are not positioned on Google with SEO or PPC, you are missing out on a lot of business!

Our recommended strategy when it comes to search engine marketing is to start with SEO (Search Engine Optimisation) to ensure all technical aspects of your website are handled including Google Webmaster Tools being installed on your website, and ensuring your site has been successfully submitted to Google via a sitemap. We will then implement a range of SEO strategies to incrementally increase traffic to your website. This is however a slow burn marketing approach. It can take 3-4 months to see results of any real note. Later, we recommend PPC strategies. If you do SEO first, you will get a better result than without. However if you have an urgent need to gain visibility on search engines, on occasion we will jump straight to PPC strategies.

A top organic (SEO) ranking will achieve up to a 20-30% CTR, and a top paid (PPC) ranking with achieve up to a 15% CTR. But combining a top listing in both organic and paid has an exponential effect. Rather than A + B, a combination of both strategies will see you achieving a 20-30% bigger portion of the pie. We’ll drink to that!

Choose your Google Ads package

Starter Google Ads Package

From $1200 + GST

Search Only OR Performance Max Google Ads suitable for brand new or very early stage businesses i.e. 3 years or less with low brand awareness, low client base, and all necessary marketing assets already in place. See list of optional add ons if you do not have these assets.

– Briefing Session
– Prepare Google Ads Planner with 1 Campaign and up to 3 ad groups for Search & Display campaign OR Mobilise Performance Max (PMax) campaign with up to 5 images, up to 1 logo, up to 1 video, up to 5 headlines, up to 3 long headlines, add 1 60-character description and up to 2 other descriptions, up to 5 site links, up to 1 call outs
– Provide Google Ads Planner to you for approval
– Take approved Google Ads Plan live
– Actively monitor ads throughout the month
– Optimise ads as required
– Monthly report
– Monthly Meeting
– Access to our online reporting dashboard for you to check results at any time

– One off setup fee of $750+GST
– Minimum ad spend = $1000 per month net to Google

Solid Google Ads

From $1500 + GST

This package offers Search & Display Ads OR PMax suitable for more established organisations with somewhat of a presence, marketing budget, potentially more than 1 location, several services, and all necessary marketing assets already in place. See list of optional add ons if you do not have these assets.

– Briefing Session
– Prepare Google Ads Planner with 2 Campaigns and up to 6 ad groups for Search & Display campaign OR Performance Max (PMax) campaign logos, up to 2 videos, up to 7 headlines, up to 5 long headlines, add 1 60-character description and up to 4 other descriptions, up to 10 site links, up to 2 call outs
– Provide Google Ads Planner to you for approval
– Take approved Google Ads Plan live
– Actively monitor ads throughout the month
– Optimise ads as required
– Monthly report
– Monthly Meeting
– Access to our online reporting dashboard for you to check results at any time

– One off setup fee of $750+GST
– Minimum ad spend = $2000 per month net to Google

Serious Google Ads

From $2000 + GST

Full Blown Performance Max (P Max) Ads covering Search, Display, Discover, Maps, Gmail, and YouTube. Suitable for well established businesses with an established online presence, solid marketing budget, and all necessary marketing assets already in place. See list of optional add ons if you do not have these assets.

– Briefing Session
– Prepare Google Ads Planner with 3 Campaigns and up to 10 ad groups for Search & Display campaign AND Mobilise Performance Max (PMax) campaign with up to 20 images, up to 5 logos, up to 5 videos, up to 15 headlines, up to 5 long headlines, add 1 60-character description and up to 4 other descriptions, up to 20 site links, up to 5 call outs
– Provide Google Ads Planner to you for approval
– Take approved Google Ads Plan live
– Actively monitor ads throughout the month
– Optimise ads as required
– Monthly report
– Monthly Meeting
– Access to our online reporting dashboard for you to check results at any time

– One off setup fee of $750+GST
– Minimum ad spend = $5000+ per month net to Google

Prices quoted are ex GST. Min commitment period is 6 months. 1 month cancellation policy applies to cease services at the end of 6 month period. If you wish to cease services prior, you will need to pay out the remaining period. Each month is payable a month in advance via direct debit. Failure to pay in advance may result in ceased services. Does not include preparing of video content or imagery unless negotiated in monthly meetings. We highly recommend you have suitable landing pages for us to drive your ad campaigns to, or contract us to do this for you at an additional fee for good results. Add Ons Website support – From $180+GST per hour Website landing page – From $1000 per page Source and resize images – From $50 per image Create video set in various formats (story + landscape in 1 min, 30 sec and 15 sec formats) – from $950 per set

Choose your SEO package

SEO Starter

From $1200 + GST

50 keywords tracked

50 keywords tracked

Suitable for small businesses / low competition / local keywords

Optimise for search

Automated reporting dashboard

Monthly meetings

SEO Standard

From $1900 + GST

75 keywords tracked

75 keywords tracked

Medium business / moderate competition / national keywords

Optimise for search + local

Automated reporting dashboard

Monthly meetings

SEO Solid

From $2500 + GST

100 keywords tracked

100 keywords tracked

Large business / high competition / national keywords

Optimise for search + local + media

Automated reporting dashboard

Monthly meetings

Prices quoted are ex GST. Min commitment period is 6 months. 1 month cancellation policy applies to cease services at the end of 6 month period. If you wish to cease services prior, you will need to pay out the remaining period. Each month is payable a month in advance via direct debit. Failure to pay in advance may result in ceased services. Does not include writing of blogs or new page content unless negotiated in monthly meetings. If you would like to gain a quote on our copywriting services, please enquire. We highly recommend you also write 2 blog posts a month of minimum 1,000 words each and provide to us to optimise and upload as part of our hours, or contract us to do this for you at an additional fee. Potential Add Ons: $750 + GST per month per 25 keywords you wish to chase $450 + GST per additional Google My Business location you require us to optimise

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Let’s chat about your project

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