Google Ads Packages

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Google Ads Packages

Google Ads is Google’s online advertising program. It’s a great tool to help you reach new customers and grow your business. With Google Ads, you can reach people as they search for words or phrases (which are called keywords) or browse websites with themes related to your business. Your ad can appear on Google and its partner websites such as YouTube, Google Maps, Discover and Gmail. With cost-per-click (CPC) bidding, you’re charged only when someone clicks your ad.

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There are many different options when it comes to marketing activities you can use to get your message out there. Google Ads is a good option if you:

  • Have a brand new business, event, product or service that no one knows about
  • Are running a quick fire campaign i.e. need to get traffic to your website in a hurry perhaps towards a product launch, crowdfunding campaign, a seasonal sale, a specific deadline, or event
  • Need to test and measure what sorts of ad copy people respond to before you launch a wider campaign
  • Need to market your business to people in a set location
  • Know your market are searching for a specific keyword or key phrase that is directly related to what you have to offer (we call this search intent)
  • Have great assets such as great images, videos and more that you want to get out to a broader audience

There are many other reasons to use Google Ads and to consider our Google Ads packages, but these are some which make it a good choice depending on the objectives of your digital marketing campaign and target market.

Close-Up Shot of a Person Using a Laptop

Choosing the right Google Ads campaign type

Achieving success with Google Ads begins with choosing the right goal (also known as an adjective) and campaign type.

You’ll choose a campaign type based on your marketing goals, brand strategy and how much time you can invest.

When people search on Google for products, services and other items and Google throws up a bunch of search based results with the word ‘Sponsored’ just above them, these are search campaigns. These text ads on search results that let you reach people while they’re searching on Google for the products and services you offer.

It’s great for driving sales, leads or traffic to your website, as you can show your ads to people actively searching for your products and services.
Search ads are great if you want to reach people who are actively searching on Google for what you offer. It’s a fairly straightforward set up where we conduct keyword research, write text ads then voila! Your ads are live online. See below for more information.

If your advertising objective is Awareness, Reach, Consideration, Sales and leads, we recommend Display Campaigns.

Have you ever visited a website and seen image based ads in the form of a banner or skyscraper with the words ‘Ads by Google’ in small font above it? What you are seeing right there are Display Campaigns, and your company’s brand, image and rotating images could be displaying on relevant websites too!

Display campaigns allow you to show image based ads to targeted website users who browse millions of websites, apps and other Google-owned properties, such as YouTube, to achieve your marketing goals. Display campaigns are well worth deploying in addition to Google Search and work particularly well if you have a modern and professional looking brand and great imagery and messages that will resonate with your target audience. They may not even realise they need or are interested in what you have to offer, until they see it, so they’re a good way to get incidental interest and additional exposure for your business.

You can also use display campaigns for remarketing, i.e. show these ads to people who have visited your website or have used your app.
Display ads are great for most stages of the marketing funnel including awareness, reach, consideration, sales and leads, and as mentioned, remarketing too.

If your advertising objective is ‘Sales’, ‘Leads’ or ‘Local shop visits and promotions’ we recommend Performance Max Campaigns.

Performance Max, also known as PMax in the industry allows advertisers to deploy their ads to everything Google Ads has to offer namely Search, Display, YouTube, Maps, Discover and Gmail all from a single campaign.

Performance Max is heavily AI driven and we have seen our clients get some excellent results from it as the in-built technology is optimising performance in real-time and across the various Google Ads channels using what is called Smart Bidding.

In order for us to create a Performance Max for you, we will need you to provide us with suitable logos, images and videos for us to work with, or you will need to contract us to create these for you. See below for more information.

If your advertising objective is ‘Sales’, ‘Leads’ or ‘Traffic’ we recommend Performance Max Campaigna

Performance Max, also known as PMax in the industry allows advertisers to deploy their ads to everything Google Ads has to offer namely Search, Display, YouTube, Maps, Discover and Gmail all from a single campaign.

Performance Max is heavily AI driven and we have seen our clients get some excellent results from it as the in-built technology is optimising performance in real-time and across the various Google Ads channels using what is called Smart Bidding.

In order to do a Performance Max campaign with us, you will need suitable logos, images and videos for us to work with, or you will need to contract us to create these for you. See below for more information.

We have a team of Google Ads specialists who will assist you under one of our Google Ads packages…

Our team can help you decide on the right google ads package and actively manage your Google Ads so you feature prominently on Google and get results! We live and breathe this stuff and have worked with hundreds of businesses across all industries on Google Ads since 2007, are certified Google Partners, regularly engage in training with Google, and you will benefit from that experience.

It’s super easy, super affordable and there is a package to suit every business.

Choose your Google Ads package

Starter Google Ads Package

From $1200 + GST

Search Only OR Performance Max Google Ads suitable for brand new or very early stage businesses i.e. 3 years or less with low brand awareness, low client base, and all necessary marketing assets already in place. See list of optional add ons if you do not have these assets.

– Briefing Session
– Prepare Google Ads Planner with 1 Campaign and up to 3 ad groups for Search & Display campaign OR Mobilise Performance Max (PMax) campaign with up to 5 images, up to 1 logo, up to 1 video, up to 5 headlines, up to 3 long headlines, add 1 60-character description and up to 2 other descriptions, up to 5 site links, up to 1 call outs
– Provide Google Ads Planner to you for approval
– Take approved Google Ads Plan live
– Actively monitor ads throughout the month
– Optimise ads as required
– Monthly report
– Monthly Meeting
– Access to our online reporting dashboard for you to check results at any time

– One off setup fee of $750+GST
– Minimum ad spend = $1000 per month net to Google

Enquire about this package

Solid Google Ads

From $1500 + GST

This package offers Search & Display Ads OR PMax suitable for more established organisations with somewhat of a presence, marketing budget, potentially more than 1 location, several services, and all necessary marketing assets already in place. See list of optional add ons if you do not have these assets.

– Briefing Session
– Prepare Google Ads Planner with 2 Campaigns and up to 6 ad groups for Search & Display campaign OR Performance Max (PMax) campaign logos, up to 2 videos, up to 7 headlines, up to 5 long headlines, add 1 60-character description and up to 4 other descriptions, up to 10 site links, up to 2 call outs
– Provide Google Ads Planner to you for approval
– Take approved Google Ads Plan live
– Actively monitor ads throughout the month
– Optimise ads as required
– Monthly report
– Monthly Meeting
– Access to our online reporting dashboard for you to check results at any time

– One off setup fee of $750+GST
– Minimum ad spend = $2000 per month net to Google

Enquire about this package

Serious Google Ads

From $2000 + GST

Full Blown Performance Max (P Max) Ads covering Search, Display, Discover, Maps, Gmail, and YouTube. Suitable for well established businesses with an established online presence, solid marketing budget, and all necessary marketing assets already in place. See list of optional add ons if you do not have these assets.

– Briefing Session
– Prepare Google Ads Planner with 3 Campaigns and up to 10 ad groups for Search & Display campaign AND Mobilise Performance Max (PMax) campaign with up to 20 images, up to 5 logos, up to 5 videos, up to 15 headlines, up to 5 long headlines, add 1 60-character description and up to 4 other descriptions, up to 20 site links, up to 5 call outs
– Provide Google Ads Planner to you for approval
– Take approved Google Ads Plan live
– Actively monitor ads throughout the month
– Optimise ads as required
– Monthly report
– Monthly Meeting
– Access to our online reporting dashboard for you to check results at any time

– One off setup fee of $750+GST
– Minimum ad spend = $5000+ per month net to Google

Enquire about this package

Prices quoted are ex GST. Min commitment period is 6 months. 1 month cancellation policy applies to cease services at the end of 6 month period. If you wish to cease services prior, you will need to pay out the remaining period. Each month is payable a month in advance via direct debit. Failure to pay in advance may result in ceased services. Does not include preparing of video content or imagery unless negotiated in monthly meetings. We highly recommend you have suitable landing pages for us to drive your ad campaigns to, or contract us to do this for you at an additional fee for good results. Add Ons Website support – From $180+GST per hour Website landing page – From $1000 per page Source and resize images – From $50 per image Create video set in various formats (story + landscape in 1 min, 30 sec and 15 sec formats) – from $950 per set

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Google Ads
FAQ’s

Google Ads is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, or videos to web users. It can help you reach potential customers precisely when they’re searching for products or services like yours. It has evolved significantly over the years, and continued to do so today, hugely influenced by AI or artificial intelligence.

Google Ads can be highly effective for many business goals including awareness, reach, consideration, sales and leads, and remarketing too, as outlined above (refer to the various campaign types and which campaigns are best for what goals).Google Ads allow you to target your ads to specific audiences, control your budget, and measure your return more effectively than many other forms of advertising.

Absolutely! Our Google Ads packages are designed to cater to businesses new to Google Ads. We’ll start by understanding your business goals and target audience, then create tailored campaigns to help you achieve those goals.

Running successful Google Ads campaigns requires expertise and ongoing optimization. Our team of experienced professionals will audit your previous campaigns, identify areas for improvement, and create new strategies to ensure better results moving forward.

Quite a few things actually. This includes:

1/ We have been Google Partners since 2007
2/ Our team are heavily trained and very experienced
3/ We have extensive case studies to share with you showing how our Google Ads management made a difference to the businesses we worked with (see below, with more available on request for a wide range of industries)
4/ We offer our clients a live dashboard to check out results at any time
5/ We provide detailed monthly reports direct to your email like clockwork, on the 3rd or the 4th of the month without fail
6/ We take the time to meet with you each and every month, giving you and your team the opportunity to jump on and ask questions and have input into the future months of activity. On this session we will provide our expert commentary on what we worked on the previous month, how results were, and what our recommendations are for the month ahead.

In the industry when forecasting results, we typically look at ROAS which is Return on Ad Spend which is calculated by Total Revenue achieved from the Campaign ÷ Campaign Spend. A good ROAS for Google Ads is anything above 2% — or a 2:1 return. Simply put, for every $1 you spend on advertising, you would expect $2 or more dollars in return. However we sometimes achieve a lot better. We are happy to provide you with a high level forecast of what results you may expect from advertising with us after 2-3 months of optimising the campaign, however please note, the conversion rate of your website plays a huge role. We base our conversion rates on 1-5% but if the conversion rate of your website is less, we will need to work together to first optimise your website before we can expect these results. We also don’t know how well you will convert the enquiries or sales we generate as a company, nor the revenue you generate on average per new lead which varies from company to company. But we can add these to the forecast if you share this data with us, should we be engaged. Rest assured it is our aim to get the best possible results for your investment.

Our Google Ads packages above provide a good indication of your options to engage us for Google Ads. Consider these indicative Google Ads packages, and please note we also offer custom packages where needed as we aim to be flexible to suit businesses of all sizes, requirements and budgets, where possible. For a custom quote which is outside of the packages listed, please contact us.

The time it takes to see results can vary based on factors such as your industry, the level of competition you are up against, the keywords you are chasing if you are doing a search campaign, and of course, your budget. However, with our strategic approach and ongoing optimisation, you can expect to see improvements in your campaign performance within the first few weeks. We will review results monthly with you to give you a full low down on how things are going, and we are more than happy to field your questions on progress.

We require a minimum 6 month commitment // No, we offer flexible terms with no long-term contracts required. We believe in earning your business month after month by delivering measurable results and excellent service.

Getting started is easy! Simply reach out to us through our website or give us a call at tel:0754511315, or book a complimentary exploratory session here to discuss your business goals, target audiences and more, and see how our Google Ads packages can help you achieve them. You can also contact us to confirm which package you require a quote for and we can issue this for your acceptance. Once accepted we issue an invoice, and once paid we get started!

No, Google Ads allows you to set your budget based on your advertising goals. We would recommend a budget of $1000 per month to start with on our Starter package, which works out to be around $33/day. In addition, we charge a set up fee (one off) and monthly management fee. From time to time we will consider mobilising a ‘set and forget’ campaign but we do not recommend these as they tend to trend downwards over time without active management, and you will also likely pay more cost per click than you would with active management.

Yes, Google Ads offers robust targeting options, allowing us to target specific locations, demographics, interests, and more to reach your ideal audience effectively.

The Creative Collective is a data driven agency, and in the early days of our engagement, we will discuss what metrics matter to you and then establish you with a relevant and real time marketing dashboard to effectively track your website traffic, leads, and measure and report marketing results across all marketing channels we are engaged to work on. We track various metrics depending on a clients goals and services engaged, including clicks, impressions, click-through rates, conversion rates, and more to measure the success of your campaigns. We provide regular reports and hold monthly meetings to keep you informed of your campaign’s performance. As an agency we also use a real time dashboard. Clients are granted access to the dashboard and can log in any time to check results.

Yes, we continuously monitor and optimise your Google Ads campaigns to ensure they are performing at their best. This includes keyword optimisation (adding keywords/removing keywords, adding negative keywords), ad copy refinement, bid management, and more.

Yes, we can create and manage remarketing campaigns to target users who have previously visited your website or interacted with your ads, helping you re-engage them and drive conversions.

Yes, in addition to our Google Ads management packages, we also offer Google Ads audits and consulting and training services to help businesses maximise their advertising efforts. Here’s how to choose between the services:

  • Google Ads Audits: If you’re currently running Google Ads campaigns but not seeing the results you expected, our Google Ads audit service can help. We’ll review your campaigns, account structure, keywords, ads, and more to identify areas for improvement and provide recommendations for optimisation for you to implement. To find out more visit this page (link to Google Ads Audit page).
  • Google Ads Consulting: Our consulting services are designed to provide you with expert guidance in a one to one setting on how to improve your Google Ads campaigns. Whether you’re looking for advice on strategy, campaign setup, keyword selection, ad copywriting, or which professional tools to use, our team of experienced professionals can help. We can provide this training online or in person where geography permits. We generally recommend a minimum two hour session with pricing starting from $600+GST for this service. To find out more visit this page (link to Marketing & Consults page).

Google Ads Training: We also offer training sessions to help you and your team better understand how to manage and optimise your Google Ads campaigns effectively. If you would like to enquire with us about designing a custom training session, delivered privately online or at your offices inside 2 hours a half day or full day format, reach out and we’ll work with you to create an effective training session. To find out more visit this page (link to Google Ads training page)

Hear from our Google Ads Customers

Thank you for all this information and all your work for us over the last 12 months. We have had fantastic results from both SEO & Google advertising. Our website sales have increased 10 fold. We have been introduced to many new fantastic clients via Google, many that have spent considerable amounts of money with us. The website support has been fantastic and our website looks amazing and functions well. Thank you

Aquarian Pearls