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The Renaissance of Print Marketing Materials

In a modern digital world, you could be guilty of believing that print marketing materials are dead, but we believe perhaps it's merely sleeping. While there is no doubt that digital marketing has taken centre stage in recent years, we believe it's essential to not overlook print as a viable marketing medium for the right…
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Navigating Website UX Design: A Human-Centred Approach

When it comes to website design, the term "User Experience" (UX) is thrown around pretty regularly. But what does UX design really mean and what does UX design for a website entail? And how does "Human-Centred Design" fit into the picture? As the Web Team Lead here at The Creative Collective, I'm deeply involved in…
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How to get started with ChatGPT

Last week myself and our new SEM team lead, Mitesh Patel headed to a great breakfast event held by Visit Sunshine Coast on the topic of Artificial Intelligence (AI). Featuring a panel of specialists, including one of our longest serving business advisors Mark Cameron, tourist operators from across the Sunshine Coast along with delegates from…
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Me: “Can I go to Cannes in Cairns 2023”? Company: “Yes you Can!”

Recently I had the pleasure of attending the Cannes in Cairns in the Far North of Queensland as part of my professional development with The Creative Collective. All team members at The Creative Collective are allocated a professional development budget each year, and I was so excited to be approved to attend this highly anticipated…
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How to unleash effective consumer engagement in a digital world

BY TESS SCHWIESO It’s no surprise that with technological advancements over the past two decades, how we choose to spend our time has rapidly changed.  Businesses have jumped into the digital world in a big way and are now navigating through the loud noises of social media as part of their marketing strategies. Cultivating consumer…
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So You’re Looking to Revamp Your Website?

Join our webinar coming up on Thursday 7 April 2022 and learn more... In the digital world we are all living in it is essential to have a website which not only looks good, but which can easily be found, and is easy for your prospective customers, existing customers and staff to use.  But when…
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Everything you need to know about the Facebook rebrand.

Hello Meta!  It’s been a couple of weeks now since Facebook released a statement confirming they are rebranding to Meta. As the world reflects on what Mr Zuckerberg has said, let’s look at what this could mean for us both as individual users and as businesses who use the Facebook platforms for our digital marketing…
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What is a marketing plan?

Doing a bunch of marketing and feeling like you’re not getting anywhere? It could well be because you don’t have a marketing plan! Not sure what a marketing plan is? Let us help you out here... The basics of a marketing plan A marketing plan, also referred to as a marketing communications plan, or a…
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How does Social Media Affect Teenagers’ Mental Health?

How does social media affect teenagers mental health? Well that’s a good question and one I have often asked myself when I’ve been sitting at yet another medical appointment related to mental health with one of my teens. The struggle is real. Right now I have four teenagers - two of my own (aged 14…
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