Is Your ‘Agency’ Actually a Freelancer or One-Man Band?

We explore the freelancer vs agency debate! Recently, whilst scrolling through a Facebook digital marketers group I belong to, I stumbled on a post that talked about “new agencies” emerging in the last three years; that anyone with an “ABN and a modicum of experience” were setting up shop and working as, and referring to…
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The Power of Representation: Choosing Suitable Disabilities Pictures

One of the largest groups in the world, people with disabilities, account for 18% of Australia's population and 24% of New Zealand’s. Although almost a fifth of the population in Australia and New Zealand (ANZ) live with some form of disability, people living with disabilities aren’t often well represented or visible within general media or…
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The ADHD & Entrepreneurship Advantage: How Many Company Founders Harness Neurodiversity

I read a LinkedIn post recently which said many founders of companies have ADHD. This was both shocking and intriguing to me based on a long held hunch that I may have it. So I went looking for more information and discovered there is indeed some anecdotal and some research-based evidence suggesting a potential link…
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Press Release: Guitarist Derek Gripper Announces ‘Music from the Strings of Mali’ Australian Tour

Globally renowned South African guitarist Derek Gripper is bringing his immersive concert experience, ‘Music from the Strings of Mali’, to Australia from 19 January to 15 February 2024. The tour promises an unforgettable show featuring a unique blend of West African rhythms, timeless Classical, and inspiring melodies from Toumani Diabaté, Arvo Pärt and Bach. ‘Music…
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The Renaissance of Print Marketing Materials

In a modern digital world, you could be guilty of believing that print marketing materials are dead, but we believe perhaps it's merely sleeping. While there is no doubt that digital marketing has taken centre stage in recent years, we believe it's essential to not overlook print as a viable marketing medium for the right…
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Navigating Website UX Design: A Human-Centred Approach

When it comes to website design, the term "User Experience" (UX) is thrown around pretty regularly. But what does UX design really mean and what does UX design for a website entail? And how does "Human-Centred Design" fit into the picture? As the Web Team Lead here at The Creative Collective, I'm deeply involved in…
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How to get started with ChatGPT

Last week myself and our new SEM team lead, Mitesh Patel headed to a great breakfast event held by Visit Sunshine Coast on the topic of Artificial Intelligence (AI). Featuring a panel of specialists, including one of our longest serving business advisors Mark Cameron, tourist operators from across the Sunshine Coast along with delegates from…
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Design Principles You Need To Consider When Creating in Canva

Recently we ran a half day workshop for the Sunshine Coast's Museums and Cultural Heritage workers and volunteers on the topic of how to level up your designs in Canva. As always with our large group trainings, there was a huge diversity of skill levels and experience in the room - from those who were…
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How to get updates on your website done right (the first time)

We hear it often. Customers complaining that a person or company they have used to make updates to their website ‘didn’t listen’ and ‘the updates went back and forth so many times it was painful’ and ‘never achieved their desired results’. The issue having sat on the side of developers and agency for many years…
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