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The Renaissance of Print Marketing Materials

In a modern digital world, you could be guilty of believing that print marketing materials are dead, but we believe perhaps it's merely sleeping. While there is no doubt that digital marketing has taken centre stage in recent years, we believe it's essential to not overlook print as a viable marketing medium for the right…
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Navigating Website UX Design: A Human-Centred Approach

When it comes to website design, the term "User Experience" (UX) is thrown around pretty regularly. But what does UX design really mean and what does UX design for a website entail? And how does "Human-Centred Design" fit into the picture? As the Web Team Lead here at The Creative Collective, I'm deeply involved in…
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How to get started with ChatGPT

Last week myself and our new SEM team lead, Mitesh Patel headed to a great breakfast event held by Visit Sunshine Coast on the topic of Artificial Intelligence (AI). Featuring a panel of specialists, including one of our longest serving business advisors Mark Cameron, tourist operators from across the Sunshine Coast along with delegates from…
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Design Principles You Need To Consider When Creating in Canva

Recently we ran a half day workshop for the Sunshine Coast's Museums and Cultural Heritage workers and volunteers on the topic of how to level up your designs in Canva. As always with our large group trainings, there was a huge diversity of skill levels and experience in the room - from those who were…
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How to get updates on your website done right (the first time)

We hear it often. Customers complaining that a person or company they have used to make updates to their website ‘didn’t listen’ and ‘the updates went back and forth so many times it was painful’ and ‘never achieved their desired results’. The issue having sat on the side of developers and agency for many years…
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Iconic Sunshine Coast Business Magazine, ‘Matters Magazine’ Announces Final Issue After 17 Years in Production

‘Matters Magazine’, previously known as ‘Business Matters Magazine’ a well read and highly circulated glossy business & lifestyle publication on the Sunshine Coast of Queensland, has announced that its next issue in October issue will sadly be its last.  After serving the community for 17 exceptional years, the decision to bid farewell has been made…
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Me: “Can I go to Cannes in Cairns 2023”? Company: “Yes you Can!”

Recently I had the pleasure of attending the Cannes in Cairns in the Far North of Queensland as part of my professional development with The Creative Collective. All team members at The Creative Collective are allocated a professional development budget each year, and I was so excited to be approved to attend this highly anticipated…
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Brand inspiration from around the world

I’ve recently got back from a 70 day stint around the world visiting many countries. Along the way I couldn’t help but take pictures of a wide range of brands I saw and liked. I thought a blog featuring my favourites, and outlining why I think they work could be good inspiration for creative colleagues,…
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The Sky’s The Limit: How To Market To The Traveller of Tomorrow

Last month, I was lucky enough to attend the 2022 Mumbrella Travel Marketing Summit. Hearing some of the industry's heavy-hitting destination organisations and their marketers discuss the latest industry trends and consumer sentiment. Looking at what’s next as we turn our back on the COVID-19 era and move with renewed energy towards 2023. As a…
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