Should You Bid on Competitors Keywords in Google Ads?

When it comes to Google Ads , the strategy of bidding on competitors' keywords in Google Ads is a topic of much debate. Some marketers swear by it, seeing it as a way to steal traffic and customers from their rivals. Others are more cautious and concerned about the potential pitfalls and ethical considerations. So…
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Branding Basics According To The Experts

Creating your brand has to be one of the most important aspects of your business. Your identity, values and mission are all represented in your brand. It’s usually the first thing people see when they come across your business and first impressions last. Making that first impression count is critical to getting customers that return…
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How Google Reviews can make or break your conversion rates

As a business owner looking to boost awareness and drive sales, you need to get in the mind of your consumers. It’s actually really easy, because you’re a consumer yourself (for other products and services). And usually, the first thing you do when seeking information about anything is… YOU GOOGLE IT! A recently released SEO…
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Boost Your eCommerce Business with Google Shopping Ads

With online shopping becoming more popular every single year, all eCommerce businesses should be constantly looking to improve their online presence and capitalise on current consumer spending trends. At The Creative Collective, one of our favourite ways to promote eCommerce businesses is through Google Shopping Ads! In recent years, this service has transitioned from an…
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Apply Now For Our Get Up To Speed Program launching in 2020!

We are excited to announce that we are going to relaunch our very popular Get Up To Speed Program!…  Why? I’m amazed at how many people I meet who say to me ‘you know that program you did a few years ago. God it was amazing! I learnt so much from it, and I’d never…
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Gutenberg is coming whether you like it or not

[vc_row][vc_column css=".vc_custom_1543315355050{padding-bottom: 20px !important;}"][vc_column_text] Gutenberg is the Wordpress page builder you will learn to love Initially when you mention the word Gutenberg you may think of an old German Geezer with a large amount of facial hair. Well you are partly correct...[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width="2/3"][gem_quote style="1"]Johannes Gensfleisch zur Laden zum Gutenberg was a German blacksmith, goldsmith, inventor,…
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Should you do posts on Google My Business and can you schedule them?

We’ve been writing a lot about Google My Business lately and with good reason - it kinda works when it comes to getting good results online! While other social platforms such as Facebook & Instagram continue to squeeze us for cash to beat their toughening algorithm updates, ever since it rolled out the ability to…
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Google Maps now requires credit card details

Many websites we have created over the years have included a Google Map embedded into the site somewhere, often on the home page, about us, or contact page. They're particularly helpful for businesses who have a set location which they want people to know of and come visit. You've probably searched up an address for…
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How to get more Google Reviews using the Google Lookup Tool!

Ever since Facebook changed it's review systems to 'recommendations' recently, Google reviews just became more valuable. The quality and quantity of reviews on your Google My Business listing is one of the most important ranking factors for local SEO. And, when a person scans the search results for a local product or service in Google,…
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