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How to get updates on your website done right (the first time)

We hear it often. Customers complaining that a person or company they have used to make updates to their website ‘didn’t listen’ and ‘the updates went back and forth so many times it was painful’ and ‘never achieved their desired results’. The issue having sat on the side of developers and agency for many years…
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Me: “Can I go to Cannes in Cairns 2023”? Company: “Yes you Can!”

Recently I had the pleasure of attending the Cannes in Cairns in the Far North of Queensland as part of my professional development with The Creative Collective. All team members at The Creative Collective are allocated a professional development budget each year, and I was so excited to be approved to attend this highly anticipated…
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The Search for The Painted Ponies (and why it’s ok to be a horse, or a donkey!)

After 10 years of living and working in London, two maternity leaves, a year of COVID isolation and a post redundancy gap year in Croatia, I found myself repatriating with my family back to Australia in 2021. Hanging up my hat as an expat, I settled into my new life in Newcastle, NSW and began…
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How to Resource your Marketing Team in a Talent Shortage – our top tips from a recent webinar

Recently we held an event called ‘How to resource your marketing team in a talent shortage’ where we talked about the massive shift in marketing since COVID-19 hit and how this has made hiring marketing talent really hard. We also shared many solutions, including our new Partner Solutions packages. Missed the session? Here’s some of…
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How Not for Profit’s are Successfully Transitioning to a Digital World – our top tips from a recent hybrid (live + online) presentation

Recently we held an event called ‘How Not for Profit’s are Successfully Transitioning to a Digital World’ where we had over 70 Not for Profit organisations around Australia register to attend in person or online. Missed the session? Here’s some of the nonprofit market examples and key points we shared… How big is the Not…
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Instagram removes swipe-up feature from stories

Instagram's stories swipe-up feature has been a beneficial tool for companies and influencers alike to share external web pages with their followers.  But with Instagram’s recent decision to remove this option and replace it with a sticker, users have been given more opportunities to share external links and have creative control over their Instagram Story…
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What I have learnt throughout my internship at The Creative Collective, Newcastle – Emme Barclay

Some wonderful insights from Emme Barclay after completing her internship at The Creative Collective:   Sitting in class, staring out the window during my third and final year of university, it dawned on me. I was about to graduate with a Bachelor of Communication majoring in public relations with barely any industry knowledge or experience! …
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Instagram: No Longer A Photo Sharing App

Earlier this month, Instagram CEO Adam Mosseri posted a video to his Instagram and Twitter explaining that Instagram will no longer be a photo sharing app. It will soon transition to become a video sharing platform.  Mosseri clarified the four new key areas of growth and focus within the app: creators, video, messaging and shopping. …
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Instagram ChatBots

Are you scratching your head wondering what a chatbot is, let alone Instagram Chatbots? You might want to check out this blog post first.   In the last 12 months, The Creative Collective have watched and participated in the rise of the chatbot. Using chatbots for competitions and customer connections is fast becoming the norm…
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