What are Google Ads services?
Google ads services refers to paying for a search engine browser to take a desired action by clicking on a call to action. It seems quite simple but in actual fact, it’s really much more complicated than you might realise. We often joke, that you need a degree in Google to get it right. And our team basically has that.
This is a not a discipline to have a crack at yourself. Well you can, if you’re feeling loose and experimental with your money. But if you’re really wanting to make your ad spend work, you need to use experts.
There are several different advertising platforms we can explore including Google Ads, Facebook Ads, Bing Ads and more.
Why Choose Google Ads?
- Have no initial online presence or very little to start with i.e. you are a startup, launching a product that no one knows about.
- You are running a quick fire campaign i.e. need to get traffic to your website in a hurry perhaps towards a product launch, crowdfunding campaign or event.
- You need to test and measure what sort of ad copy people respond to before you launch a wider campaign.
- You need to market your business to people in a set location.
- You know your market are searching for a specific keyword or key phrase that is directly related to what you have to offer.
Type of Google Ads
Search – Text Ads
- Just as the name suggests, Text Ads are displayed in text format at the top of the Google search results page.
- Text Ads look just like regular search results but with the benefit of adding extra information to help potential customers click on your site.
- The only difference is they will always display a small Ad icon next to them.
Display Ads
- These Ads are Image focused. Usually as a static or moving image with some text.
- These Ads can appear anywhere on what’s known as the Google Display Network. Like appearing as banner images on blogs, news websites or even Youtube.
- Display Ads are a great way of raising awareness for your brand.
- Usually cheaper than other ads
- Doesn’t get as many clicks or conversions but great for impressions.
YouTube Ads
- Like we said before, Google Display ads can appear on YouTube.
- These ads can appear directly over the video as a small banner at the centre bottom
- Using YouTube Display Ads you can target what types of videos your banner ad appears on so that your ad appears in front of the right audience.
Shopping Ads
- Also known as product listing ads.
- Similar to Text Ads, Google Shopping Ads appear at the top of search results.
- Instead these show up as an Image with text in a carousel wheel.
- A great way to display individual products from your brand instead of your website as a whole.
- Great for e-commerce sites.
Our Process for Success
1. Brief + Objectives
- We want to know about your company – who you are, what you sell and why you sell it.
- First we want to make sure that Google Ads is right for you.
- By doing this we set clear objectives to make sure that:
- 1 – Google Ads is right for you and which type of campaign you need
- 2 – We can give you measurable results in the end.
2. Research + Planning
- After we have established that Google ads are in fact the right service for you and what you are trying to promote.
- Run a thorough keyword research of the search terms you want your ads to show up for – this is the foundation of our strategy.
- Prepare a strategy document to show you how we will target.
3. Launch + Optimise
- Launch! The ads go live
- Once an Ad goes live we monitor its performance and continually optimise it to make sure you are getting the most out of every click.
- We’ll give monthly reports on how your Ads are performing
- We’ll measure success by the objectives set by you at the beginning.
Why we are the right fit for you?
- 15+ years of experience in Google Ads services.
- We’re a full service agency and can assist you in other areas too whether that be implementing your Google Analytics and conversion tracking, making website updates so you have quality landing pages to send your ads to, preparing ads copy or something else.
- You will have full control and access to any tracking tool we use i.e. Google Analytics, Google Search Console, Google Tag Manager, etc.
- We jump on monthly catch-ups where we will discuss the previous month results, our findings and recommendations for the following month.
- We’re a very responsive and approachable team. You’ll have a dedicated Account Manager + Google Ads Specialist working with you as an extension of your Marketing team.
- We’re a results-driven team and we’ll provide you detailed reporting on a monthly basis.
Introducing our Google Ads packages!
Our team of Google Ads services specialists can help you with everything from conducting an audit on your existing Google Ads campaigns, to creating a Google Ads campaign from scratch. We live and breathe this stuff and have worked with hundreds of businesses across all industries on their Google Ads campaigns since 2007, are certified Google Partners, regularly engage in training with Google & Facebook, and you will benefit from that experience.
It’s super easy, super affordable and there is a package to suit every business.
Let’s chat about your project
Choose your Google Ads package
Starter Google Ads
From $1200 + GST
< $5k media/ad spend budget
1 paid ads platform
1-2 campaigns
Search only
Automated reporting dashboard
Bi-monthly meetings
One off setup fee of $750
Solid Google Ads
From $1900 + GST
> $5k media budget
Up to 3 paid ads platforms
Up to 6 campaigns
Search + display / re-marketing
Automated reporting dashboard
Monthly meetings
One-off setup fee of $750
Serious Google Ads
From $2500 + GST
> $10k media budget
Up to 6 paid ads platforms
Up to 12 campaigns
Search + display / re-marketing + media
Automated reporting dashboard
Monthly meetings
One off setup fee of $750
Prices quoted are ex GST. Min commitment period is 6 months. 1 month cancellation policy applies to cease services at the end of 6 month period. If you wish to cease services prior, you will need to pay out the remaining period. Each month is payable a month in advance via direct debit. Failure to pay in advance may result in ceased services. Does not include preparing of video content or imagery unless negotiated in monthly meetings. If you would like to gain a quote on preparation of graphics or video please enquire. We highly recommend you have suitable landing pages for us to drive your ad campaigns to, or contract us to do this for you at an additional fee. Add Ons Per additional 50 keywords = $250 + GST per month Per additional campaign = $500 + GST per month Per Google My Business locations = $500+GST
Google Ads Services Case Studies
Jet Blaster Man
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Hear from our Google Ads Customers
Thank you for all this information and all your work for us over the last 12 months. We have had fantastic results from both SEO & Google advertising. Our website sales have increased 10 fold. We have been introduced to many new fantastic clients via Google, many that have spent considerable amounts of money with us. The website support has been fantastic and our website looks amazing and functions well. Thank you