Stride Mental Health
Stride (formerly known as Aftercare) is one of Australia’s leading, and longest-serving mental health charities. Since 1907 Stride has been at the forefront of mental healthcare in Australia. Stride expanded through the years and offered a range of services in the mental health support sector, catering to those in need at all stages of their experience. The company’s mission is simple, to help people have a better day, today and tomorrow.
With a partnership beginning in 2021 and continuing today, The Creative Collective were appointed to strategise, implement and manage the organisation’s ongoing marketing requirements. As a leading registered Not-For-Profit, Stride was time-poor and wanted to become more efficient with their time and budget when it came to their marketing. They wanted a flexible and collaborative marketing partner to help get Stride’s message to all who need it.
The partnership has seen Stride Mental Health, a registered not-for-profit with 800 staff, consolidate their marketing services from a team of five in-house marketing personnel and three external agencies, to two in-house marketing personnel and just one external agency – us!
After Stride’s external marketing agencies were consolidated into one touch point. The Creative Collective then utilised our project management system, allowing Stride direct contact and collaborative abilities with each TCC pod individually. Stride was then able to communicate needs, opinions and ideas directly to the related Teamwork pod and view progress in real time.
Impact
The partnership has seen the organisation enjoy a significant cost saving whilst achieving more in terms of organisational objectives and marketing results.
By accessing The Creative Collective’s multi-disciplinary team, Stride can tap into multiple services including Strategy, SEO, Social Media, Paid Ads, Graphic Design, PR, website updates, security & technical support and more.
With a flexible package that can change from month to month, the progressive arrangement ensures the ultimate level of support and flexibility to Stride as their needs as an organisation change.
Key outcomes of the partnership thus far are featured in the infographics below.
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Testimonial
“The Creative Collective has added a depth and breadth to our marketing capabilities as an organisation. As a for-purpose organisation, we must be highly disciplined in our expenditure and this arrangement has helped to reduce costs while increasing our impact in assisting the growing number tens of thousands of Australians now needing mental health support.”
Drikus van der Merwe, CEO, Stride.
