The Newcastle Show is an annual event held by The Newcastle Agricultural Horticultural and Industrial Association Inc at the Newcastle Regional Showground in New South Wales, Australia. As one of the largest regional shows in Australia, the show strives to create memories across generations and bring communities together through fun, education and entertainment.
The Newcastle Show engaged The Creative Collective to provide multi-channel marketing services to raise awareness of, launch and drive attendance to its 121st event. Through our targeted PR efforts we successfully built hype and awareness around The Newcastle Show 2023.
We issued three media releases:
- Ambassador Announcement
- Newcastle Show Returned To 2023
- What’s On
We pitched and facilitated two press calls:
- RMHC Showbag Giveaway
- The Show 2023 Media Pre-Launch
We also facilitated media interviews on the ground throughout The Show.
In total, we secured 41 pieces of earned media with a total audience reach of 6.7 million.