Weddings by Kathy
Weddings by Kathy works with brides and grooms to create the wedding of their dreams by offering stress-free wedding packages, designed for all styles, budgets and locations.
Kathy O’Grady from Weddings by Kathy approached The Creative Collective for wedding planner advertising – specifically, to promote her ‘Royal Randwick Wedding Showcase’ event with a six week lead in. Objectives of the campaign for this wedding planner were to build awareness for the event, to establish and drive traffic to the dedicated Eventbrite link to encourage registrations (free) and to get as many people to sign up for the event as possible, which would give brides & grooms to be ideas on hosting their weddings at the Royal Randwick race course, with Kathy from Weddings by Kathy hosting them of coursewe.
Kathy suggested a goal of 50 ticket sales would be her ideal outcome. We activated a range of activities including posting strategically on her Facebook page and activating a Facebook/Instagram ad campaign.
From a total advertising spend of $2880 over 6 weeks including boosts, results included:
- Daily Page Reach increased from 313 to 21,882 (6891% growth, +21,569)
- Campaign reach = 179,268
- Total impressions = 418,191
- Total clicks = 4948
- CPC = 0.58c
- CTR = 1.18%
- 81 registrations on Eventbrite
- 10 meeting bookings with Kathy following the event
