Silicon Coast – FWD Fest 2022

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silicon-coast-inaugural-fwd-fest-2022

Silicon Coast – FWD Fest 2022

Social Media Advertising campaign, Social Media Management, Social Media Competition

Silicon Coast ignites collaboration as the leading representative body for entrepreneurship, innovation and technology on the Sunshine Coast. Silicon Coast approached The Creative Collective for assistance in marketing its inaugural FWD Fest 2022, an event that connects 1500+ world-class researchers, government, NFPs, small business owners, entrepreneurs and higher degree students through networking and learning. The objective was to raise awareness of the event and attract more ticket sales.

We were engaged for running a three month social media advertising campaign on Facebook, LinkedIn and YouTube, as well as responsible for the organic content management. 

To build hype in the lead up to the event, we ran a social media competition, offering one lucky winner a ticket to the event worth over $2000.

Impact:

Strong results were generated across the digital marketing activities The Creative Collective executing, including:

  • Clicks: 3,788
  • Total Reach: 360,000+
  • Meta Engagement Rate: 5.81%
  • LinkedIn Engagement Rate: 7.9%
  • YouTube Organic Video Views: 1,833
  • Event Attendees: 200+
  • Total ad spend: $2,147

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