Maximise Your Event’s Potential With The Creative Collective As Your Event Marketing Agency
If you are looking for event marketing services we are your event marketing team.
Are you an event or conference organiser looking to build awareness of your event or conference and drive attendance?
The Creative Collective is an experienced Event Marketing Agency and is regularly called on by conference and event companies for their branding, website, and marketing requirements.
If you are an event planner (or organiser) and want to take the stress out of your event by outsourcing some, or all of the marketing requirements of promoting your event, talk to us!
We can also kick in with some event coordination ourselves, drawing on our specialist team members who have years of experience in running and promoting events.
We have worked on many major events in a wide range of locations across Australia including awards ceremonies, brand and book launches, business events, conferences and more.
Whether you need help creating a strong brand identity, developing a stunning event website, or executing a full-scale event or conference marketing campaign, we can help.
A sample of the events we have worked on include:
AANA – The Australian Association of National Advertisers (AANA) is the peak national body championing the interests of Australia’s advertisers.
The Creative Collective was engaged to elevate RESET, AANA’s flagship annual event, across its social media channels, drive excitement amongst its target audience and build relationships with event attendees and partners.
The Creative Collective set up a social media office at RESET with a team of two Social Media Consultants who teamed up with Sydney-based production company, The Story Mill, to capture and publish quality, engaging content in real time live from the event. Over a six day period (pre-, during and post-event), we prepared and scheduled a total of 97 posts across four channels (LinkedIn, Twitter, Facebook and Instagram).
This included 16 stories across Facebook and Instagram. In just six days a total of 134 new followers were generated for the company’s LinkedIn page, and a further 148 new followers were generated for the company’s Facebook page.
Locate – We worked on this annual spatial national conference to modernise their brand and website, and also to market the events online and in person components via PR activities, regular social media posting and boosting across Linkedin, Twitter & Facebook, Linkedin Outreach, Monthly EDMs, Facebook Ads + Google Ads.
- Newcastle Show – As one of the largest regional shows in Australia, the show strives to create memories across generations and bring communities together through fun, education and entertainment. The Newcastle Show engaged The Creative Collective to provide multi-channel marketing services to raise awareness of, launch and drive attendance to its 121st event. Through our targeted PR efforts we successfully built hype and awareness and drove attendance.
- Beef Australia – Australia’s largest conference with over 100,000 delegates held in Rockhampton every 3 years. We ran all their social media advertising campaigns and won an award with the Australian Marketing Institute for our work as attendance was up 15%.
- Facebook Community Boost – x5 events organised and marketed on behalf of Facebook Australia around regional Queensland as part of Queensland Small Business Week
- Fearless – A multi-day conference held on the Sunshine Coast to start the conversation on the important topic of PTSD. We did the conference website, and marketing campaign over a period of six months.
- Asia-Pacific Stevie Awards – held in Sydney, Australia one year. Our involvement included coordinating event details such as venue selection, menu selection, VIP invite list, MC for the evening, videographers, photographers and more.
- ‘No Kidding’ book launches – x5 book launches organised in major cities around Australia & New Zealand.
- E Hoa – Fundraising Luncheon held for the victims of the Christchurch Quake in 2011 raising $13,000.
Why Choose The Creative Collective as your Event Marketing Agency?
With years of experience in the conference and events industry, The Creative Collective understands the unique challenges faced by event and conference planners and organisers.
We pride ourselves on delivering creative and effective marketing strategies that maximise your event’s exposure and ultimately drive attendance. Our team of experts is dedicated to helping you achieve your goals and make your event a resounding success.
Interested in making the next steps? Book a meeting with us today.
Why Invest in Marketing for Your Event or Conference?
Effective marketing is crucial for the success of your event or conference. It not only helps you reach a larger audience but also creates a memorable and engaging experience for attendees. By investing in marketing, you can increase attendance, boost engagement, and ultimately achieve a higher return on investment.
Get Started Today
Ready to take your event to the next level? Contact The Creative Collective today to discuss your event marketing needs. Whether you’re planning a conference, trade show, or smaller-scale local event, we have the expertise and creativity to make it a success. Let’s work together to create a memorable and impactful event or conference that exceeds your expectations.
Our Event Marketing Services
Marketing Strategy for Conferences & Conference Marketing Plans
Do you need a marketing strategy for your conference or a conference marketing plan? A well-thought-out marketing strategy or plan is essential for the success of any event.
Whether you’re looking to increase attendance, attract sponsors, or enhance the overall attendee experience, we have the expertise to make it happen.
Our conference marketing plans are comprehensive and cover all aspects of your event promotion. From pre-event marketing to on-site engagement and post-event follow-up, we ensure that every stage of the conference is optimised for success. Our plans include targeted advertising campaigns, engaging content creation, social media strategies, and more, all designed to maximise your conference’s visibility and impact.
Event Marketing Websites
Your conference or event deserves a stunning online presence that captivates and engages your audience from the moment they land on your website. We have created many event landing pages, sharing date claimers and the ability to register interest, right through to robust custom event marketing websites that include event management software integrated to transact ticket sales..
Our event marketing websites combine beautiful mobile responsive design with user-friendly functionality.
In the planning stages, we will help you map out everything you may need on your website for a successful event including event schedules, speaker profiles, registration forms, and more, if you have an existing website from previous years that you would like our professional opinion on, we can also provide a website audit, and make smaller updates where required.
Conference Advertising
Effective conference advertising is key to ensuring your conference or event attracts the right audience. We are highly experienced at assisting our clients to map out their conference advertising objectives, identify their potential target markets on various advertising platforms, and then deploy effective conference advertising campaigns that drive awareness, engagement, and attendance.
Whether you’re looking to increase attendance, attract sponsors, or promote your conference to a wider audience, we have the expertise to make it happen.
We can use a mix of online and offline advertising channels to reach your target audience, including social media, search engine marketing, display advertising, and more. We also provide detailed analytics and reporting to track the success of your campaigns and make data-driven decisions to optimise performance.
Event PR Agency
Looking to create a buzz around your upcoming conference or event?
Our Event PR Agency can craft compelling narratives that capture attention and drive attendance.
With a team of experienced event PR professionals, we will work closely with you to develop an event PR strategy that aligns with your goals.
From press releases and media outreach to influencer partnerships and social media campaigns (subject to your budget), we have the expertise to elevate your event’s profile and generate excitement among your target audience.
Our goal is to secure valuable media coverage and create a buzz that extends far beyond the event itself. Whether you’re launching a new conference or looking to boost attendance at an existing event, our Event PR Agency can help you achieve your goals and make your event a resounding success.
Event Marketing Campaigns
Transform your event into a must-attend experience with expertly crafted event marketing campaigns. Our comprehensive approach to event marketing ensures that your conference or event receives the attention it deserves, driving attendance and engagement to new heights.
We take a tailored approach to each event, developing a custom marketing strategy that aligns with your goals and target audience.
From social media and email marketing to influencer partnerships and targeted advertising, we leverage a mix of channels to maximise your event’s exposure.
Our event campaigns are designed to create buzz and excitement around your event, encouraging interaction and engagement from your target audience.
We track key metrics throughout your event marketing campaign to measure success and make data-driven adjustments to optimise performance.
Google Ads for Events
Google Ads offers a dynamic platform for conference and event organisers to precisely target their audience, increase visibility, and drive ticket sales effectively. With Google Ads, you can reach potential attendees actively searching for events like yours. Target by demographics, interests, and behaviours to connect with the right audience. With Google Ads, you can ensure your event stands out by appearing at the top of Google search results and on relevant websites across the Google Display Network. You can also track conversions, such as ticket sales and registrations, to understand campaign effectiveness and optimise your strategy for better results. Google Ads offers flexible budgeting options, allowing you to set and adjust your budget to suit your event’s needs and goals.
Social Media Event Marketing
Social media has revolutionised the way we connect and communicate, making it an invaluable tool for promoting conferences and events. Our Social Media Event Marketing services are designed to leverage the power of platforms like Facebook, Instagram, Twitter, and LinkedIn to increase awareness, drive engagement, and boost attendance. From creating captivating content to managing advertising campaigns and engaging with your audience, we have the expertise to make your event stand out on social media. Our team will work closely with you to develop a customised social media strategy that aligns with your goals and objectives, ensuring that your event gets the attention it deserves. Whether you’re looking to reach a wider audience, drive ticket sales, or create buzz around your event, our Social Media Event Marketing services can help you achieve your goals and make your event a success.
Event Marketing Packages
We have prepared a range of event marketing packages over the years for a wide range of conference and event organisers subject to their requirements.
In all cases, we will work with the event and conference planners and organisers on their event marketing budget, and help them to prioritise activities and then take full responsibility for rolling them out (or collaborate with the internal team if there is an appetite for this).
Let us help you make your next conference or event a resounding success with our comprehensive event marketing packages.
Google Ads for events
Google Ads is a powerful tool for promoting conferences and events, allowing organisers to reach a targeted audience of potential attendees. With Google Ads for Events, organisers can create highly targeted advertising campaigns that are displayed to users who are actively searching for events like theirs. This means that event and conference organisers can reach people who are already interested in attending similar events, increasing the chances of converting them into attendees. Google Ads for Events also allows organisers to track the performance of their campaigns in real time, allowing them to make adjustments as needed to optimise their results. Whether you’re looking to increase attendance, promote a specific session or speaker, or drive engagement with your event, Google Ads for Events can help you achieve your goals and make your event a success.
FAQ’s
Hear from our Customers
The Creative Collective’s bespoke Partner Solutions package has yielded some fantastic results for SMART Recovery Australia’s brand visibility, training expansion, meeting delivery and partnership growth. Tailored digital training has also provided useful professional development for our current staff of 14, strengthening our collective skill set and broadening opportunities for organic content generation.
As a medium-sized not-for-profit with limited resourcing but big goals, working with a full-service marketing agency has meant that we have access to a strong knowledge base and skilled workers across a variety of potential projects. TCC’s willingness to integrate with SRAU’s existing partners in support of our Digital Transformation project – including a new CRM – has been integral to successful implementation and audience accessibility.
A warm and engaging team to work with, their commitment to client management is unmatched. Collaboration is made simple through regular team meetings, accessible project management tools and a refined content approval process. Monthly reports allow for deep dives into the impact of all activities, and encourage data-driven discussion and refinement of future priorities.
The Creative Collective has provided vital support to SMART Recovery Australia during the biggest and busiest period of growth in our 20-year history. Their expertise has allowed our highly-skilled staff to focus on what they do best: helping people to be the best version of themselves.
If you think a people-centric, bespoke, sustainable marketing solution to support your team or organisation might be what you need, have a chat with The Creative Collective.
Smart Recovery
The outcomes of working with Creative Collective have been very good and are achieving results. We would like to discuss extending our monthly agreement as we are very happy with the work that has been undertaken to date.
Port Stephens Tourism
On behalf of the PGSR Team I would like to thank the TCC team for all the marketing wizardry you guys have coerced, recommended, and created providing the PGSR business with exposure we would have struggled to achieve without the TCC team. Thank you.
PGSR
Yvette blew me away with her practical knowledge of Linkedin and how to use it for best business outcomes. It was phenomenal value.
Anonymous
Yvette is a brilliant trainer who makes you feel comfortable and who you can relate easily too on many levels. Her knowledge is practical and you get a strong sense she practices what she preaches and it works for her so it will definitely be of benefit.
Strong sense she practices what she preaches
Yvette was an amazing facilitator and leader, she followed the lead from the class and adapted everything on the spot. Her style was perfect, relaxed and intuitive. Thanks for a great day!
Style was perfect, relaxed and intuitive
There’s a lot of information out there about how to use social media. Doing the workshop with the creative collective not only distilled everything into a 1-day course but it was the additional knowledge of Yvette’s experience that you can’t get out of a text book that were the real take home gems.
Real take home gems
I thoroughly enjoyed the positive energy and fun Yvette brought to the course. She is fantastic and I have learnt much more than I expected throughout the day! Thankyou so much The Creative Collective Team 🙂
Thoroughly enjoyed the positive energy and fun
Excellent session that opened the doors to senior management being able to network and market the business. Yvette’s knowledge and presentation style ensured everyone was engaged and keen to go back to their profile to see how they could improve it.
Knowledge and presentation style ensured everyone was engaged
The Social Media Strategy course led by Yvette was so informative, not only did I learn the fundamentals of building a business online, I also left with a completed strategy and the steps I need to achieve my business goals.
I left with a completed strategy
As not an experienced Facebook user I felt the training session was very relevant, stayed on task, moved at a great pace and was very informative. Yvette was a passionate and inspirational trainer and I would love to book into more training sessions.
Passionate and inspirational trainer
Some of the tips and tricks alone are worth the price of admission and the level of enthusiasm, knowledge and experience that Yvette brings to the training is priceless.
The level of enthusiasm, knowledge and experience is peerless
I was blown away by Yvette’s credentials. Totally not expecting to hear her amazing success story and it left me feeling inspired and empowered. Having a trainer who lives and breathes (and has created) the success they are training in, makes the experience more powerful and the content more believable.
Blown away by Yvette’s credentials
I have never sat through such a worthwhile training session in my entire career. There was so much new content that I hadn’t known about and the excitement created by Yvette to get in and get LinkedIn working for me was FANTASTIC!
Never sat through such a worthwhile training session in my entire career
Yvette knows her subject well and can back it up with real-life examples and scenarios. Her no-nonsense approach ensures clients stay focused and derive maximum value from their session. This training was invaluable in alerting senior decision-makers to social risks and opportunities for our organisation. The Leadership Team better appreciates that we need to incorporate a considered and targetted social media strategy into our marketing mix.
Knows her subject well
Yvette went above and beyond in her preparation for our training and delivered an excellent course. We have some real gems of information and actions to take away.
Above and beyond
“Thank you to the Creative Collective Team for working with us to create a fresh brand, a website and their continued work with SEO to help us increase our website traffic Australia wide. Their friendly team are always willing to assist, are quick to respond if needed and always have great new ideas on how we can drive results. Our monthly meetings are a great way for us to discuss our website visibility growth and are always informative, helping to set the agenda for the month moving forward. We hope to continue our working relationship and to continue increasing our organic search positions.”
Boiling Point Services
Thank you for all this information and all your work for us over the last 12 months. We have had fantastic results from both SEO & Google advertising. Our website sales have increased 10 fold. We have been introduced to many new fantastic clients via Google, many that have spent considerable amounts of money with us. The website support has been fantastic and our website looks amazing and functions well. Thank you
Aquarian Pearls
“Would highly recommend The Creative Collective. We own a small dental practice in NSW and The Creative Collective have been instrumental for all our social media and paid advertising and SEO needs. Easy to work with, very informative and regular feedback regarding ads/campaigns. We’ve been working together for the past 12 months and I’m sure this winning relationship will continue for the foreseeable future.
Platinum Dental
We have been working with Allan from the Creative Collective for around 3 years now and have never had a moments doubt that we are with the right team for us. Quick to respond to support emails and come back with a time table to sort the issue if it cannot be resolved immediately. We are very happy with the consistent uptime and response time of our website. We highly recommend Creative Collective.