Conferences & Events

events-marketing

Maximise Your Event’s Potential With The Creative Collective As Your Event Marketing Agency

Are you an event or conference organiser looking to build awareness of your event or conference and drive attendance? 

The Creative Collective is an experienced Event Marketing Agency and is regularly called on by conference and event companies for their branding, website, and marketing requirements. 

If you are an event planner, or event organiser, and want to take the stress out of your event by outsourcing some, or all of the marketing requirements to us, talk to us! 

 

Why Invest in Marketing for Your Event or Conference?

Effective marketing is crucial for the success of your event or conference. It is a big enough job running an event let alone marketing it.

Getting the help of professionals like us takes the pressure off this aspect of your event.

By investing in marketing, you can increase attendance, boost engagement, and ultimately achieve a higher return on investment.

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Why Choose Us As Your Event Marketing Agency?

With years of experience in the conference and events industry, The Creative Collective understands the unique challenges faced by event and conference planners and organisers. 

We pride ourselves on delivering event marketing strategies that maximise your event’s exposure and drive attendance. We are dedicated to making your event a resounding success.

We have worked on many events including conferences, awards ceremonies, brand, product and book launches, business events, webinars and more.  

Whether you need help creating a strong event brand identity, developing a stunning event website, or executing a full-scale event or conference marketing campaign, we are here to help.

Events We Have Worked On…

AANA

The Australian Association of National Advertisers (AANA) is the peak national body championing the interests of Australia’s advertisers. The Creative Collective was engaged to elevate RESET, AANA’s flagship annual event, across its social media channels, drive excitement amongst its target audience and build relationships with event attendees and partners. 

The Creative Collective performed significant work in the lead up to the event to market it, and at the event, set up a social media office at RESET with a team of two Social Media Consultants who teamed up with Sydney-based production company, The Story Mill, to capture and publish quality, engaging content in real time live from the event.

Over a six day period (pre, during and post-event), we prepared and scheduled a total of 97 posts across four channels (LinkedIn, Twitter, Facebook and Instagram). 

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Newcastle Show

As one of the largest regional shows in Australia, the show strives to create memories across generations and bring communities together through fun, education and entertainment. The Newcastle Show engaged The Creative Collective to provide multi-channel marketing services to raise awareness of, launch and drive attendance to its 121st event. Through our targeted PR efforts we successfully built hype and awareness and drove attendance.

Beef Australia

Australia’s largest conference with over 100,000 delegates held in Rockhampton every 3 years.

We ran all their social media advertising campaigns in the lead up to an event, and as a result, won an award with the Australian Marketing Institute for Best Social Media Campaign for our work as attendance was up 15%.

Fearless – PTSD Conference

A multi-day conference held on the Sunshine Coast to start the conversation on the important topic of PTSD.

We were pleased to develop an event specific website in addition to the organisation’s existing website at fearless.org.au which could communicate all the important information about the upcoming conference including the program, speakers, ways to get involved, purchase tickets, and featured blogs and social channels. We also recommended the client invest in an organisation video which conveyed who the organisation are and what they do + a video trailer to be used as a conference trailer. 

Locate Conference

We performed a wide range of marketing activities to market this conference which is geared towards the Australasian spatial industry.

Activities performed included PR activity, social media content, outreach, EDMs, Facebook Ads, Google Ads and more. Due to the Pandemic, we needed to be agile to meet the clients needs.

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Our Event Marketing Services

Marketing Strategy for Conferences & Conference Marketing Plans

Do you need a marketing strategy for your conference or a conference marketing plan? A well-thought-out marketing strategy or plan is essential for the success of any event. 

Whether you’re looking to increase attendance, attract sponsors, or enhance the overall attendee experience, we have the expertise to make it happen.

Our conference marketing plans are comprehensive and cover all aspects of your event promotion. From pre-event marketing to on-site engagement and post-event follow-up, we ensure that every stage of the conference is optimised for success. Our plans include targeted advertising campaigns, engaging content creation, social media strategies, and more, all designed to maximise your conference’s visibility and impact.

Event Marketing Websites

Your conference or event deserves a stunning online presence that captivates and engages your audience from the moment they land on your website. We have created many event landing pages, sharing date claimers and the ability to register interest, right through to robust custom event marketing websites that include event management software integrated to transact ticket sales..

Our event marketing websites combine beautiful mobile responsive design with user-friendly functionality.

In the planning stages, we will help you map out everything you may need on your website for a successful event including event schedules, speaker profiles, registration forms, and more, if you have an existing website from previous years that you would like our professional opinion on, we can also provide a website audit, and make smaller updates where required.

Conference Advertising

Effective conference advertising is key to ensuring your conference or event attracts the right audience. We are highly experienced at assisting our clients to map out their conference advertising objectives, identify their potential target markets on various advertising platforms, and then deploy effective conference advertising campaigns that drive awareness, engagement, and attendance.

Whether you’re looking to increase attendance, attract sponsors, or promote your conference to a wider audience, we have the expertise to make it happen.

We can use a mix of online and offline advertising channels to reach your target audience, including social media, search engine marketing, display advertising, and more. We also provide detailed analytics and reporting to track the success of your campaigns and make data-driven decisions to optimise performance.

Event PR Agency

Looking to create a buzz around your upcoming conference or event?

Our Event PR Agency can craft compelling narratives that capture attention and drive attendance. 

With a team of experienced event PR professionals, we will work closely with you to develop an event PR strategy that aligns with your goals. 

From press releases and media outreach to influencer partnerships and social media campaigns (subject to your budget), we have the expertise to elevate your event’s profile and generate excitement among your target audience. 

Our goal is to secure valuable media coverage and create a buzz that extends far beyond the event itself. Whether you’re launching a new conference or looking to boost attendance at an existing event, our Event PR Agency can help you achieve your goals and make your event a resounding success.

Event Marketing Campaigns

Transform your event into a must-attend experience with expertly crafted event marketing campaigns. Our comprehensive approach to event marketing ensures that your conference or event receives the attention it deserves, driving attendance and engagement to new heights. 

We take a tailored approach to each event, developing a custom marketing strategy that aligns with your goals and target audience.

From social media and email marketing to influencer partnerships and targeted advertising, we leverage a mix of channels to maximise your event’s exposure.

Our event campaigns are designed to create buzz and excitement around your event, encouraging interaction and engagement from your target audience.

We track key metrics throughout your event marketing campaign to measure success and make data-driven adjustments to optimise performance.

Google Ads for Events

Google Ads offers a dynamic platform for conference and event organisers to precisely target their audience, increase visibility, and drive ticket sales effectively. With Google Ads, you can reach potential attendees actively searching for events like yours. Target by demographics, interests, and behaviours to connect with the right audience. With Google Ads, you can ensure your event stands out by appearing at the top of Google search results and on relevant websites across the Google Display Network. You can also track conversions, such as ticket sales and registrations, to understand campaign effectiveness and optimise your strategy for better results. Google Ads offers flexible budgeting options, allowing you to set and adjust your budget to suit your event’s needs and goals.

Social Media Event Marketing

Social media has revolutionised the way we connect and communicate, making it an invaluable tool for promoting conferences and events. Our Social Media Event Marketing services are designed to leverage the power of platforms like Facebook, Instagram, Twitter, and LinkedIn to increase awareness, drive engagement, and boost attendance. From creating captivating content to managing advertising campaigns and engaging with your audience, we have the expertise to make your event stand out on social media. Our team will work closely with you to develop a customised social media strategy that aligns with your goals and objectives, ensuring that your event gets the attention it deserves. Whether you’re looking to reach a wider audience, drive ticket sales, or create buzz around your event, our Social Media Event Marketing services can help you achieve your goals and make your event a success.

Event Marketing Packages

We have prepared a range of event marketing packages over the years for a wide range of conference and event organisers subject to their requirements. 

In all cases, we will work with the event and conference planners and organisers on their event marketing budget, and help them to prioritise activities and then take full responsibility for rolling them out (or collaborate with the internal team if there is an appetite for this). 

Let us help you make your next conference or event a resounding success with our comprehensive event marketing packages.

Event Marketing FAQ’s

Hiring a marketing agency can provide several benefits, including access to experienced professionals who can develop and execute a comprehensive marketing strategy tailored to your event. Agencies have the expertise and resources to maximise your event’s exposure, increase attendance, and generate excitement among your target audience.

When hiring a marketing agency, it’s important to look for a team with experience in promoting events and conferences. They should have a track record of success and be able to provide examples of past campaigns. Additionally, look for an agency that understands your target audience and has creative ideas for how to reach them effectively.

The cost of hiring us for your event can vary depending on the scope of work and the agency’s pricing structure. It will also depend on what you come to us with as a starting point. For instance, if you already have a great brand and website in place, we can get straight on to the marketing aspects. If you don’t have a brand or website that we think will convert once we send people to it, we may start from scratch or make some tweaks, subject to the state of it and our professional opinion on what it needs. Your budget will also likely determine the suite of services we recommend and the budget you will need will depend on the size and complexity of your event i.e multi-day or multi-location event, multiple ticket options etc. We will however work with you and your budget to come up with something that works for all.

It’s best to engage a marketing agency as early as possible to allow enough time for strategic planning and campaign development. Ideally, you should start working with a marketing agency at least 4-6 months for larger-scale events before your event, and at least 6-8 weeks before a smaller-scale event to ensure a successful marketing campaign.

We have worked with a wide range of events, including conferences, product and book launches, trade shows, fundraisers, festivals, corporate events, and more. We can tailor our event services to meet the specific needs and goals of each event, regardless of budget, size or industry.

We can help you develop a unique selling proposition (USP) for your event and create marketing campaigns that highlight what sets your event apart from others on offer. We can also conduct competitor analysis to identify opportunities for differentiation and develop strategies to capitalise on them.

We offer a range of services tailored to meet your event marketing needs, including brand creation, website development, and full-scale marketing campaigns. Whether you need help creating a strong brand identity for your event, developing a stunning website, or executing a comprehensive marketing strategy to promote your event, we have the expertise and creativity to make it a success.

Branding plays a crucial role in setting your event apart from the competition. A strong brand identity helps to establish credibility, build trust with your audience, and create a memorable experience for attendees. Our branding services can help you create a unique and compelling brand that resonates with your target audience and sets your event apart.

A well-executed marketing campaign can help increase awareness about your event, drive attendance, and generate excitement among your target audience. Our marketing campaigns are designed to reach your audience effectively and drive conversions, such as ticket sales or registrations, ultimately helping you achieve your event goals.

A professional website is essential for showcasing your event, providing essential information to attendees, and driving registrations. Our website development services can help you create a custom website that is not only visually appealing but also user-friendly, ensuring a positive experience for visitors and encouraging them to register for your event.

The effectiveness of our efforts can be measured through various metrics, including website traffic, social media engagement, email open rates, and ticket sales. We will provide regular reports on the performance of your campaigns and be open to feedback and adjustments to optimise results.

Yes! As well as offering services, we also offer a range of training solutions both online and in person in a range of locations. 

We can teach your marketing person or team just one aspect of marketing, or develop a training program to upskill your entire organisation.

Getting started is easy! Simply contact us to discuss your event marketing needs, and we’ll work with you to create a custom solution that meets your goals and budget. Whether you’re looking to create a brand for your event, develop a website, or launch a marketing campaign, we’re here to help you every step of the way.

Hear from our Customers

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Get Started Today

Ready to take your event to the next level? Contact The Creative Collective today to discuss your event marketing needs. Whether you’re planning a conference, trade show, or smaller-scale local event, we have the expertise and creativity to make it a success. Let’s work together to create a memorable and impactful event or conference that exceeds your expectations.

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Recent Projects

Newcastle Show
Concerts Australia – Derek Gripper tour
Silicon Coast – FWD Fest
WorkSmart Conference
Beef Australia
National Clean Technologies Conference & Exhibition
Central Highlands Regional Council
Startup Weekends