With upwards of a million people in Australia suffering Post Traumatic Stress Disorder, and upwards of 3 million people living with people experiencing PTSD on a daily basis, PTSD is a national problem which requires a national response. The Fearless Conference was a three-day event being held 21-23 August 2019 on the Sunshine Coast of Queensland, Australia which aimed to initiate a national conversation on PTSD and explore with participants how we can develop a community-owned and community-operated PTSD management protocol and what should be contained within it.
We were pleased to develop an event specific website in addition to the organisation’s existing website at www.fearless.org.au which could communicate all the important information about the upcoming conference including the program, speakers, ways to get involved, purchase tickets, and featured blogs and social channels. We also recommended the client invest in an organisation video which conveyed who the organisation are and what they do + a video trailer to be used as a conference trailer. This resulted in producing a 1 minute + 30 second + 10 second edit. Through careful scripting and the use of stock video, we kept costs down for this not for profit organisation, whilst producing a professional output.
The Creative Collective also performed LinkedIn outreach on behalf of the CEO, where we increased relevant business connections from 225 to over 650. A wide range of conversations resulted, with the CEO engaging with those expressing interest in speaking, attending or sponsoring. The Creative Collective were also pleased to assist utilising the following digital marketing methods:
- Website Refresh of the organisation running the conference’s website
- Social Media Management – daily posting in lead up to conference
- Public Relations and Media Services – resulting in multiple pieces of media including a spot on the TODAY Show for one of the organising committee members
- Webinar assistance – facilitating x3 webinar sessions
- Google Adword campaign
- Facebook & Linkedin Ad campaign