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Digital Marketing for Hotels & Accommodation

Hotel marketing involves promoting your hotel’s services, amenities, and brand to attract potential guests. It’s crucial for increasing your hotel’s visibility, driving bookings, and building a positive reputation.

If you are looking for a company that specialises in the development of brands, websites and the marketing of hotels & accommodation, let’s chat!

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Recent Projects

Recent Projects

Q2 Solutions
Sofitel Gold Coast – Video Ad campaign
Misty View Cottages
Surfair
Pullman Hotel King George Square
Hotel Marketing Agency

Hotel Marketing Agency

As a dedicated hotel marketing agency, we specialise in Digital Marketing for Hotels & Accommodation, as well as creating captivating Hotel Website Design, SEO for the hotel industry, hotel logos/brands and more.

We can craft visually stunning brand experiences that resonate with your target audience. Whether you have a single hotel or accommodation location or are a well-known global hotel brand with multiple locations, we can help.

Why choose a dedicated Hotel & Accommodation Marketing Agency?

Hotel Marketing Strategy

A successful hotel marketing strategy includes a well-optimised website, effective SEO, engaging social media, email marketing, online advertising, and reputation management.
It’s about building a strong online presence to attract and retain guests.

Hotel Logos

Stand out from the competition with a distinctive and memorable hotel logo. Our design team specialises in creating anything from basic hotel logos to luxury hotel logos that will encapsulate the essence of your hotel or hotel group, fostering brand recognition and trust. Elevate your brand identity and leave a lasting impression with a logo that speaks to your unique offerings.

Hotel Website Design

Your website is your online storefront so it’s important to get your hotel web page design right. We can ensure it’s user-friendly, mobile-responsive, and showcases high-quality images and compelling content as well as integrating with any existing booking system you may use. If you need assistance we can also provide recommendations on suitable online booking systems as well as integrate Google reviews, TripAdvisor reviews and other key features you may require.

SEO for Hotels

Search Engine Optimisation for hotels is the process of optimising your hotel website to rank higher in the search engine results. By improving your Hotel SEO, your hotel can appear in more search queries, attracting more organic (non-paid) traffic to your website, and more potential guests to your doors.

Hotel Ads

There are many options for hotel ads including Google Ads, Bing Ads, social media ads on platforms such as TikTok (good for younger travellers), Linkedin (good for business travellers), Facebook, Instagram & YouTube (good for all audiences).
We can advise you on the recommended budget for an always on hotel ad campaign or a set campaign to promote a new offer, season, chef or other feature of your hotel.

Social Media Marketing Hotels

We have extensive experience in social media marketing of hotels having run the social channels of many hotel and accommodation clients over the years on platforms such as YouTube, Google Ads, Meta (Facebook & Instagram), Linkedin, Spotify, TikTok & more. 
Talk to us about what social media marketing strategy might work for your hotel based on your goals, budget and timeframes.

Helping Hotel & Accommodation businesses become the best version of themselves

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Frequently Asked Questions

Yes we do! We have a range of speakers who have experience speaking at hotel or accommodation industry events. Occasionally we speak for free, but generally these on a paid basis. We have featured at conferences, workshops, panels and even MCed some events, given our deep understanding of the industry. Enquire here.

Yes! As well as offering services, we also offer a range of training solutions both online and in person in a range of locations. We can teach your marketing person or team just one aspect of marketing, or develop a training program to upskill your entire organisation. Enquire here.

The amount a hotel should spend on marketing depends on various factors, including the size of the hotel, its target market, location, and overall business goals. There isn’t a one-size-fits-all answer, but industry benchmarks and common practices can provide a general guideline.

As a rough estimate that many businesses, including hotels, allocate, is around 5-15% of their total revenue to marketing. The variance depends on whether you are new or not, in a prime location and other factors.

 

Sure thing. We have presented to many key stakeholders on the benefits of marketing, what outcomes they should expect over what time frames and to answer any questions they may have about our proposed approaches to marketing. 

Measuring the success of your hotel marketing efforts is crucial for optimising your strategies, understanding your return on investment (ROI), and making informed decisions to drive future campaigns. Key metrics and methods to gauge the effectiveness of your hotel marketing include:

  • Occupancy Rates
  • Revenue per Available Room (RevPAR)
  • Direct Bookings vs. OTA Bookings
  • Website Traffic and Conversions
  • Social Media Engagement
  • Online Reviews and Ratings
  • Email Marketing Metrics, Return on Ad Spend (ROAS)
  • Customer Acquisition Cost (CAC), Brand Awareness Metrics and more.

You may also measure the number of new conference or major event enquiries you receive or host, if this is a key part of your business.

Whilst it’s possible to manage hotel marketing in-house, many hotels benefit from working with specialised hotel marketing agencies. An agency like us can provide you expertise, resources, and insights to help your hotel achieve marketing success.

If you have more questions or are interested in taking your hotel’s marketing strategy to the next level, feel free to get in touch. We’re here to help you drive bookings and make your hotel stand out in a competitive market.

While it’s possible to manage hotel marketing in-house, many hotels benefit from working with experienced marketing agencies that specialise in the hospitality industry. An agency can provide expertise, resources, and insights to help your hotel achieve marketing success.

If you have more questions or are interested in taking your hotel’s marketing strategy to the next level, feel free to get in touch with our team of experts. We’re here to help you drive bookings and make your hotel stand out in a competitive market.

Respond promptly to reviews, both positive and negative, and maintain a professional and courteous tone. Encourage satisfied guests to leave reviews and address issues raised by unsatisfied guests with a commitment to improvement.

Yes, email marketing remains a powerful tool. Use it to promote special offers, send newsletters, and keep your past and potential guests informed about your hotel’s updates and promotions.

Let’s chat about your project

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Recent Projects

Q2 Solutions
Sofitel Gold Coast – Video Ad campaign
Misty View Cottages
Surfair
Pullman Hotel King George Square