Surfair has been an iconic part of the Sunshine Coast since the early seventies. In that time the Surfair Beach Hotel has played host to some wonderful events and many good times which the new local owners and management intend on bringing back. Surfair Beach Hotel is centrally located on the Sunshine Coast, located only 5 minutes from the Sunshine Airport and situated on absolute beachfront with direct access to Marcoola Beach, a regularly patrolled beach.
Surfair reached out to The Creative Collective looking for a company to review their approach to marketing, and assist them with a strategy going forward. We conducted a full day marketing strategy with various key staff members and thereafter conducted an audit of their marketing assets and provided a marketing plan including recommended activities, budget + timing.
We have since moved on to conducting a brand strategy session with them and expanding their brand suite from one main brand and four sub brands POOL BAR, BEACH BAR, BEACH BISTRO AND SPORTS BAR.
Through our discovery session we identified that there was cause for some of these sub brands to be modified and for further brands to be created with a view of appealing to new potential audiences, or in catering to existing audiences using the spaces.
All of the newly created brands have been articulated into a Visual Identity Guide which has been communicated with staff by way of a presentation, and brand style guides set up in Canva so internal staff can continue to product graphics internally, but in a professional and consistent manner.
We also developed x1 website for the company for the Conferences & Weddings side of the business (Surfair Conferences, Weddings & Events) given the distinctively different audiences.