Surfair Events Centre – Marketing Strategy, Brand Strategy & Website

surfair events centre sunshine coast

Surfair is the ultimate venue for your next conference, special occasion or wedding with their enviable beachside location and located just a five minute drive to the fast growing Sunshine Coast airport.

They have all the facilities you need in one location – the beach, sand dunes, lawn and garden, poolside views, versatile function rooms for groups of all sizes, on-site accommodation, on site bar, bistro & bottle shop.

Surfair reached out to The Creative Collective looking for a company to review their approach to marketing, and assist them with a strategy going forward. We conducted a full day marketing strategy with various key staff members and thereafter conducted an audit of their marketing assets and provided a marketing plan including recommended activities, budget + timing.

We then moved on to a brand strategy session with them and expanded their brand suite from one main brand and four sub brands POOL BAR, BEACH BAR, BEACH BISTRO AND SPORTS BAR.

Through our discovery session we identified that there was cause for some of these sub brands to be modified and for further brands to be created with a view of appealing to new potential audiences, or in catering to existing audiences using the spaces.

All of the newly created brands were articulated into a Visual Identity Guide which was communicated with staff by way of a presentation, and templates set up in Canva so inhouse staff can continue to product graphics internally, but in a professional and consistent manner.

We also developed x1 website for the company for the Conferences & Weddings side of the business (Surfair Conferences, Weddings & Events) following the strategy session where we identified that the conferencing & events side of the business and the bistro/bar side of the business have distinctively different audiences.

See the website at https://surfaireventscentre.com.au

Project Lead
Yvette Adams & Andrea Prasser
WEB DEVELOPER
Arvind Sardar
Website
surfaireventscentre.com.au/

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