Pullman Hotel King George Square
With a new website and a bunch of renovations going on at their property, Pullman Hotel King George Square contracted us for a Comprehensive Digital Marketing Audit & Strategy in preparation for wider digital activities.
The process included a comprehensive review of the new website + company Google Analytics and Google Webmaster Tools + Google My Business listing, a comprehensive review of social networks (where available), online competitor research and analysis using our professional tools, online keyword research to explore the current search opportunity and determine a SEM strategy and preparing and providing a comprehensive report including our observations and recommendations (approx 20-30 pages).
A clear list of recommendations for amends and future opportunities was provided.
From the Digital Marketing Audit the client was then able to clearly define their digital marketing opportunities and work from the recommendations toward their marketing objectives.