Misty View Cottages – Social Media ChatBot Competition
Misty View Cottages provide free standing, luxurious, self contained cottages that cater for couples in Montville, QLD. With panoramic views of the lake and rainforest from each cottage balcony, this location is highly relaxing and luxurious.
To celebrate the brand new Misty View Cottages website, a chatbot giveaway campaign was produced in time for Valentine’s Day 2021. This campaign was live from February 14th — March 14th 2021 and gave away a Romantic Stay Giveaway at one of the cottages. This competition helped to grow an online presence and produce a client database for future campaigns.
In this time, we were able to achieve:
- 205% growth in Facebook followers
- A reach of 63,080 people (paid reach, not including organic reach)
- High engagement: 5,584 reactions, comments and shares on the competition post
- 9,871 post clicks that either viewed the competition photo, clicked through to the website or through to the Facebook page.
- An average cost per engagement at $0.20 which is very low and extremely cost effective!
- 2,610 initial messages sent to entrants with an open rate of 99.2% and a click through rate of 91.5%
- Secondary message sent to 2,389 unique users with an open rate of 100% and a response rate of 95.5%
- Final entry acceptance message sent to 2,281 unique users. This translates to a 87% conversion rate from initial comment to full entry. This also means our client now has access to almost 2,300 email addresses for future marketing opportunities.
We were blown away by the success of this campaign and are thrilled to be able to provide Shell from Misty View Cottages such an outstanding result. We are now also conducting monthly EDMs, regular social media posting and Facebook Ads for Misty View Cottages and can’t wait to see how the results improve from here!
To learn more about chatbots and how we use them for social media competitions, click here.