Medical & Health

We are a one of the leading healthcare marketing agencies in Australia!

Looking for a healthcare marketing firm? You’ve come to the right place…

Your Health Care Marketing Agency

In the intricate and complex realm of the health industry, healthcare marketing is distinctively different from other realms of marketing. At The Creative Collective, we seek to become your trusted healthcare marketing firm.

As a leading healthcare marketing agency, we specialise in helping medical professionals and health organisations thrive in today’s competitive landscape. Whether you’re a medical practice, clinic, healthcare facility or other individual healthcare provider, our tailored marketing strategies will enhance your online presence and attract more patients to your business.

No matter your marketing goals –  to generate leads, increase brand awareness, showcase expertise, foster trust, or acquire and retain patients, we have the expertise to make it happen.

Our team can assist you in creating or revitalising your brand, improving your online presence through website development, Google Ads, and SEO marketing for healthcare professionals, and enhancing client acquisition strategies plus much more. We are committed to driving marketing success for your healthcare practice.

With years of experience in healthcare marketing, our dedicated team understands the challenges faced by healthcare professionals. We have worked with numerous clients in the healthcare industry, honing our skills and making us the go-to agency for medical professionals looking to stand out in a competitive market.

Why choose The Creative Collective

  • Healthcare Marketing Specialist

As specialists in healthcare marketing, we have years of collective experience, offering you industry-specific knowledge and strategies.

  • Full-Service Agency

We provide comprehensive online marketing services from website design to SEO, social media, and PPC advertising, we provide a full range of services to boost your online presence.

  • Custom Solutions

We understand that every practice is unique. That’s why we tailor our strategies to meet your specific goals and challenges.

  • Proven Track Record

Take a look at our track record! Our strategies have helped numerous healthcare professionals and organisations increase their visibility and grow their patient base. See our case studies below!

Your Healthcare digital marketing options

Healthcare marketing strategy

A healthcare marketing strategy outlines how a healthcare provider or organisation will promote services, attract new patients, and retain existing ones. A successful healthcare marketing strategy often includes a mix of traditional and digital marketing tactics, such as advertising, public relations, content marketing, social media, and email marketing. It also includes tracking and analysing the performance of marketing campaigns to ensure they are meeting their goals. Overall, a well-developed healthcare marketing strategy is essential for healthcare providers to stay competitive, and increase patient engagement, and ultimately, improve patient outcomes.

Healthcare Creative Agency

A healthcare creative agency is a specialised firm that focuses on developing innovative and effective marketing strategies for healthcare providers and organisations. 

Agencies like us understand the unique challenges and regulations of the healthcare industry and are skilled at creating brands, marketing collateral and campaigns that resonate with both healthcare professionals and patients. 

Whether you need to create a new brand for your business, revitalise an existing brand or prepare some flyers, posters, digital creative assets or other marketing material for your healthcare organisation, we are here to help.

Medical website marketing

Medical website marketing is a specialised form of digital marketing focused on promoting healthcare services and attracting patients through a medical practice’s website. 

It involves optimising the website for search engines (SEO) to improve its visibility in search engine results, creating high-quality content to educate and engage visitors, and utilising various online marketing tactics such as social media, email marketing, and online advertising to drive traffic to the website. 

Medical website marketing aims to enhance the online presence of medical practices, build credibility and trust with patients, and ultimately, increase patient acquisition and retention. By implementing effective medical website marketing strategies, medical practices can reach a larger audience, attract more patients, and grow their business.

Online marketing for doctors

Online marketing for doctors is a vital component of a successful medical practice in the digital age. It involves using various digital channels and strategies to reach and engage with current and potential patients online. This can include creating a professional and user-friendly website, optimising it for search engines to improve visibility, and utilising social media platforms to connect with patients and share valuable health-related information. Online marketing for doctors also includes strategies like content marketing, email marketing, and online advertising to attract new patients and retain existing ones. By implementing effective online marketing strategies, doctors can increase their practice’s visibility, build trust with patients, and ultimately, grow their patient base.

Healthcare advertising

Healthcare advertising is a crucial tool for healthcare providers and organisations to reach their target audience and promote their services. It involves creating and distributing compelling messages through various channels such as print, television, radio, online, and social media. Healthcare advertising aims to educate and inform the public about healthcare services, promote health and wellness, and encourage individuals to take action towards improving their health. Effective healthcare advertising not only increases awareness but also builds trust and credibility for the healthcare provider or organisation. It can help attract new patients, retain existing ones, and ultimately, contribute to better health outcomes for individuals and communities.

Digital marketing in health care industry

Digital marketing in the healthcare industry is rapidly evolving, becoming a critical component of healthcare providers’ overall marketing strategies. It encompasses a wide range of online tactics, including search engine optimisation (SEO), social media marketing, email marketing, content marketing, and online advertising. Digital marketing allows healthcare providers to reach and engage with their target audience more effectively, promote their services, and build stronger relationships with patients. It also enables providers to track and analyse their marketing efforts in real-time, allowing for more informed decision-making and optimisation of marketing campaigns. Overall, digital marketing in the healthcare industry is revolutionizing the way healthcare providers connect with patients and improve the overall patient experience.

Helping Medical & Healthcare companies become the best version of themselves

If you have more questions or require assistance with your healthcare marketing strategies, don’t hesitate to contact our experts. We’re here to help you build a strong medical practice or health business, and achieve your marketing goals.

Frequently Asked Questions

Yes we do! We have a range of speakers who have experience speaking at legal industry events, occasionally for free but generally on a paid basis. We have featured at conferences, workshops, panels and even MCed some events, given our deep understanding of the industry.

Yes! As well as offering services, we also offer a range of training solutions both online and in person in a range of locations. We can teach your marketing person or team just one aspect of marketing, or develop a training program to upskill your entire organisation.

When marketing healthcare services, it is important to be aware of regulations such as HIPAA, which governs the use and disclosure of patients’ protected health information. It is important to ensure that any marketing materials comply with these regulations to avoid legal issues

The amount you should allocate to marketing as a medical practice depends on various factors, including your practice’s size, location, specialty, and marketing goals. As a general guideline, many healthcare practices allocate around 5-10% of their annual revenue to marketing. 

However, this can vary widely. Some practices may need to allocate more if they are in a competitive market or are looking to aggressively grow their patient base. It’s important to carefully consider your marketing goals and budget constraints when determining how much to allocate to marketing.

Healthcare marketing can benefit your practice by increasing visibility and awareness, attracting new patients, improving patient loyalty and retention, and ultimately driving revenue growth.

Managing online reviews and reputation for medical practices is crucial for maintaining a positive image and attracting new patients. By actively managing your online reviews and reputation, you can help build trust with current and potential patients and showcase the quality of care your practice provides.

We recommend you monitor Reviews Regularly on platforms like Google My Business, Yelp, Healthgrades, and social media. Set up alerts to be notified of new reviews.

Always Respond Promptly and Professionally. Encourage Reviews at all opportunities and 

Provide Exceptional Service. Also, Stay Compliant. Ensure that your responses to reviews comply with HIPAA regulations. Avoid discussing specific patient cases or sharing any confidential information.

Effective healthcare marketing strategies include creating a strong online presence through website optimisation and social media, using targeted advertising to reach specific patient demographics, and providing valuable content to educate and engage patients.

Yes, it is highly beneficial for healthcare companies to hire marketing professionals or agencies. Healthcare is a complex and highly regulated industry, and marketing in this field requires specialized knowledge and expertise. Marketing professionals or agencies with experience in healthcare understand the unique challenges and regulations of the industry and can develop tailored marketing strategies that resonate with healthcare audiences. They also have access to a wide range of skills and resources, including expertise in digital marketing, social media management, and content creation, which can help healthcare companies execute effective marketing campaigns. Additionally, hiring marketing professionals or agencies allows healthcare companies to focus on their core business activities, such as patient care and operations, while still benefiting from expert marketing strategies that can help them attract more patients and achieve their business goals.

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Medical & Health Case Studies


The Australian and New Zealand Association of Oral and Maxillofacial Surgeons (ANZAOMS) is the professional representative organisation for the specialty of Oral and Maxillofacial Surgery in Australia and New Zealand and has approximately 260 members. The Association’s focus is on the study and advancement of Oral and Maxillofacial Surgery. ANZAOMS engaged the Creative Collective social media management service with the view to outsource both their Facebook and LinkedIn accounts. We then produced a social media…

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Recent Projects

Stride Mental Health
Performance Health Physiotherapy
Westfund Health Insurance
Early Autism Services
Cracks in the Ice
Australian College of Nurse Practitioners
Plunkett Pharmaceuticals