With humble beginnings as a student doing work experience and then an internship for The Creative Collective during its first year in operation (2007), Katrina was quickly snapped up as a contractor working. In 2009, Katrina became the first franchisee of The Creative Collective, establishing the Newcastle office.
In 2014 Katrina and Yvette joined forces as business partners, with Kat taking on 50% shares in the company at the tender age of 30.
Since the partnership, The Creative Collective have expanded the service offering, driven extensive growth and further streamlined client experiences with our agency. In 2017 the pair made their first acquisition.
Drawing on a Bachelor of Arts, majoring in design and communication from the University of the Sunshine Coast, Kat’s strengths lie in branding, graphic design and web development but she is an all rounder in all aspects of marketing given her extensive and varied background. She also takes the lead on logistics, finance and operations with projects.
Katrina has worked across a broad range of industries and sectors including retail, fashion, manufacturing, printing, property investment, real estate, business coaching/consulting, accounting and financial services.
Her natural entrepreneurial and leadership skills have seen her working in management and supervisory roles since 16, and her passion for business and logical insights adds enormous value to the businesses she works with.
She has taken the lead on the research and implementation of many new systems for The Creative Collective, including mastering the art of automations, to ensure efficiency and effectiveness in our processes where ever possible.