Lash and Brow Supplies
Lash & Brow Supplies is a one stop online shop for premium eyelash and eyebrow supplies and tools. With a wide product range including salon quality eyelash extensions, lift kits and cosmetic tattoo supplies, LBS are a major player in the market.
The Creative Collective were approached to assist with SEO for the LBS website and over the last 6months we have seen phenomenal results, with 93 keywords now showing in the top 3 position. We have continued to see positive results with with website analytics showing increasing users, sessions and transactions.
Off the back of fantastic results with our SEO work, Lash & Brow Supplies decided to add Google ads to their services here with us at The Creative Collective. We created both a Shopping and Search campaign and from month one we saw amazing results.
Lash & Brow engaged The Creative Collective in early January 2020 with the following SEO objectives:
-
Increase position rankings and organic search visibility over the next six months.
-
Increase organic search traffic by 30%. Back in January 2020, organic traffic represented 60% of their traffic followed by Direct and Social.
-
Increase online sales and revenue by 25% over the next six months.
Due to COVID-19 restrictions the strategy for this client changed throughout the duration of the campaign. Seeing the client’s sales increase, we advised the client to commence with Google Ads to saturate the search engines and capitalise on the COVID-19 environment, which turned out to be a great strategy.
Results included:
-
Organic Search Visibility went up by 614%
-
Achieved 90 keywords ranking in the top 3 of SERP and around 130 keywords ranking on first page (top 10)
The results were so significant, we subsequently won ‘Best SEO Campaign’ for 2020 at the SEM Rush Awards for our work on this client. Off the back of fantastic results with our SEO work, Lash & Brow Supplies decided to add Google ads to their services here with us at The Creative Collective. We created both a Shopping and Search campaign and from month one we saw amazing results.
“From the beginning, the The Creative Collective team has been not only incredibly professional but also very friendly to us. They have given us a guide on how to reach the best potential of our website and the results are visible. This year we have reached record figures not only in visibility but also in sales, we could not be happier with their work. We started with only SEO but the good results led us to trust our Google Ads campaigns as well. We hope to continue working with them in the long term and recommend them 100% to our peers.” – Daniela Uribe – Marketing at Lash at Brow Supplies