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GOVERNMENT & COUNCIL SECTOR MARKETING

ARE YOU IN THE PUBLIC SECTOR – GOVERNMENT OR COUNCIL?
WE CAN HELP YOU WITH YOUR MARKETING!

The Creative Collective is regularly called on by Government & Council organisations for branding, graphic design, print, website developments, social media, digital skills building, market research and online marketing. We have specialist team members who understand the unique needs of the Government & Council industry.

We have worked with Government & Council organisations in many locations around the world, to establish new program and project brands, right through to digital upskilling programs for a region.

Below is just a small selection of Government & Council projects we have worked with to date as well as a case study and some links to work we have completed for them.

To find out more about our services go here.

If you like our style and would feel more comfortable working with a team who understand the Government & Council sector, contact us now to obtain a no obligation estimate on your proposed project.

SERVICES WE CAN OFFER TO CLIENTS IN THE PUBLIC SECTOR (GOVERNMENT & COUNCILS)
SEO & PPC
We have provided many clients SEO (search engine optimisation) services and PPC (pay per click) services such as developing and managing their ad campaigns on Google Adwords and Bing Ads. To have a successful business you must be able to be found on the search engines and for people to take the desired website on your website once there.
BRANDING & DESIGN
We have created hundreds of brands and provide a professional graphic design service from conception of brand concepts and design ideas right through to brand roll out. Key is that creative intelligence is applied to all of our branding and design work meaning you'll be dealing with people who understand how design relates to your overall marketing strategy.
WEB DEVELOPMENT
We have built hundreds of websites, from simple one page website designs to elaborate and complex ecommerce websites, for a wide range of clients.
Our preferred systems to build websites on is Wordpress however we also deal in Shopify and Drupal. We also offer hosting and domain name services.
SOCIAL MEDIA
We offer a range of social media services including social media strategy, social media audits, social media account set up or fix ups, social media content planning and posting and social media advertising services.
TECH SUPPORT
Our tech support services can be purchased on a per hour or prepaid block of hours for telephone or email support, discounted depending on the number of hours purchased.
PR & MARKETING
Whilst you may have a great business, product or service, without effective marketing & PR, no one will even know you exist! So how do you build your profile, brand or awareness of your product, event or crowdfunding campaign? We can help!
PHOTOS & VIDEOS
If you want to take your digital marketing to the next level you should be using a high quality and professionally shot image or video. Talk to us about arranging a photo or video shoot at locations across Australia.
DIGITAL MARKETING PACKAGES
Know you should be doing a bunch of digital marketing but just aren't getting to it? Our affordable and flexible digital marketing packages are very popular and will ensure you are keeping active across multiple digital channels and will be executed in collaboration with you so you get final say on what goes out.

CASE STUDY: SUNSHINE COAST COUNCIL – LEVEL UP PROGRAM

OBJECTIVES OF CAMPAIGN:

The objectives of this project were to develop a name and brand for the Sunshine Coast Council’s new digital economy program aimed at digitally upskilling local businesses through a range of training. Council wanted to ensure that the program brand would sit alongside the SCC brand or it would feature as a ‘SCC funded project’. The brand also needed the potential to ‘grow’ into other regions and still be appropriate.

The Sunshine Coast Council seeks to be one of the top Smart Cities in the world and has made the top 21. This program will add to the weight of future applications in this global submission. Establishing its digital klout and ensuring we are a competitive and digitally savvy region (punching above our weight) are key messages for the brand to convey.

The development of the brand involved taking a brief from multiple stakeholders. Five concepts were provided for consideration, and the name Level up was settled on. The creative intelligence behind this concept was that surviving in business or going digital as a business is a lot like a game. Anyone can play, you start at level 1 (or whatever level you are at), and as you become more skilled you work your way up the ladder. But if you are pumped to play, have a curiosity and strong desire, you can master and win the game.

The finalised brand was rolled out into:

SCC websites promoting the program
The Level Up program website
Featuring on webinar registration pages
Featuring on workshop registration pages (online)
Featuring on program registration (hard copy) form
Featuring on SCC EDMs (electronic direct messaging)
Featuring on partner EDMs
Featuring on established social media channels
Featuring on social media posts by council + partners
Featuring on social media advertising
Featuring on radio advertising

 

LEVELUP PROGRAM OUTCOMES
Public Sector Projects

We have been privileged to work and grow with a number of public sector clients around Australia.

Sunshine Coast Council – Level Up program – Brand & Website
Sports Super Centre

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