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TOURISM INDUSTRY MARKETING

ARE YOU IN THE TOURISM INDUSTRY?
WE CAN HELP YOU WITH YOUR MARKETING!

The Creative Collective is regularly called on by people and company’s in the tourism and travel industry for branding, web design, SEO, social media and online marketing. We have specialist team members who understand the unique needs of the travel and tourism industry – in fact many of our team started off in the travel industry and are still avid travellers! Some work from around the world and some travelled nonstop for 7 years before finally settling down to work for our company.

We have worked with tourism and travel company’s in many locations around the world, working with them to establish new brands, right through to doing minor brand refreshes to complete overhauls. We have worked with travel and tourism company’s who operate in specific aspects of travel or tourism, and those with a specific audience.

Below is just a small selection of travel and tourism projects we have worked with to date as well as a case study and some links to work we have completed for the travel and tourism industry.

To find out more about our services go here.

SERVICES WE CAN OFFER TO CLIENTS IN THE TOURISM & TRAVEL INDUSTRY
SEO & PPC
We have provided many clients SEO (search engine optimisation) services and PPC (pay per click) services such as developing and managing their ad campaigns on Google Adwords and Bing Ads. To have a successful business you must be able to be found on the search engines and for people to take the desired website on your website once there.
BRANDING & DESIGN
We have created hundreds of brands and provide a professional graphic design service from conception of brand concepts and design ideas right through to brand roll out. Key is that creative intelligence is applied to all of our branding and design work meaning you'll be dealing with people who understand how design relates to your overall marketing strategy.
WEB DEVELOPMENT
We have built hundreds of websites, from simple one page website designs to elaborate and complex ecommerce websites, for a wide range of clients.
Our preferred systems to build websites on is Wordpress however we also deal in Shopify and Drupal. We also offer hosting and domain name services.
SOCIAL MEDIA
We offer a range of social media services including social media strategy, social media audits, social media account set up or fix ups, social media content planning and posting and social media advertising services.
TECH SUPPORT
Our tech support services can be purchased on a per hour or prepaid block of hours for telephone or email support, discounted depending on the number of hours purchased.
PR & MARKETING
Whilst you may have a great business, product or service, without effective marketing & PR, no one will even know you exist! So how do you build your profile, brand or awareness of your product, event or crowdfunding campaign? We can help!
PHOTOS & VIDEOS
If you want to take your digital marketing to the next level you should be using a high quality and professionally shot image or video. Talk to us about arranging a photo or video shoot at locations across Australia.
DIGITAL MARKETING PACKAGES
Know you should be doing a bunch of digital marketing but just aren't getting to it? Our affordable and flexible digital marketing packages are very popular and will ensure you are keeping active across multiple digital channels and will be executed in collaboration with you so you get final say on what goes out.

CASE STUDY: WHITSUNDAY ESCAPES

Whitsunday Escape is the largest bareboat sailing charter provider in the Whitsundays. We were delighted to work with this company to completely overhaul their website and showcase the stunning natural landscapes of the Whitsunday Islands in Queensland, as well as their extensive fleet of boats.

THE PROJECT

Whitsunday Escape operates in a highly competitive marketplace which is subject to impacts from currency fluctuations and poor weather in the region. They therefore needed to create a stunning website which showcases their fleet as well as the picturesque environment they operate within to ensure that they have a high conversion rate of those who do visit their website and that the website sells the ‘experience’ of Whitsunday Bareboating. The website replaced the previous website at the same URL.

As this was a sizeable project, we drew on multiple designers and developers within our team to tackle different aspects of the project to access different areas of expertise and achieve the look and functionality desired by the client. One of the most challenging aspects of the build was the interactive map which allows users to click on any of the Whitsunday Islands featured on the map and find out more detailed information about each region including pictures, nautical information and tips while visiting.

Integrations/Features:
• Presents clear and simple information page navigation. Clever organisation of site pages within the navigation structure, with many pages acting as a ‘landing page’ for 3rd tier pages. Navigation also features a ‘sticky’ nav so that the menu stays with visitors as they browse.
• The addition of print/save icons on desktop version – some of their target market like to print web pages to consider the proposition so this was a required feature
• Custom designed template for ‘Itineraries’ so that the client can continue to design recommended itineraries and ensure that the design is consistent without having to have coding knowledge.
• Large site – the site is over 1200 pages and features 1000s of images to showcase the product and region
• The ability for the client to self-manage the site once live
• Interactive Map – The Creative Collective developed this unique interactive map to showcase regions on the map. It comprised designing a relevant animation affect (we opted for dotted lines representing exploration of the area), designing custom javascript and light-box plugins that work seamlessly within the WordPress themed environment and finally, integrating a custom template to allow for ease of use by the administrators of the content. The template ensures consistency of content design across regions.

  • Fully responsive – displays well on all desktops and mobile devices
  • Parallax Effects – scroll down on most pages to experience this cutting edge web design technique which gives the site movement, without making you sea sick!
  • Extensive Catalogue – of their fleet with a photo gallery associated with each vessel
  • Responsive Table Design – to showcase fleet specs
  • Online Forms – including ability to submit online enquiries

This website was a finalist in the Queensland Multimedia Awards in 2014.


whitsunday-escape-website
Tourism & Travel Industry Projects

We have been privileged to work and grow with a number of tourism & travel clients around Australia.

Adventure Whitsunday
Lake Macquarie Holiday Parks – Branding
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