Tech PR is Different

There are PR professionals and then there are people who actually understand technology. The Creative Collective team features a range of PR specialists, including tech PR specialists who have a proven track record in helping ambitious startups, and established businesses promote their tech products, services & events.

But we are also highly selective of the clients we choose to work with, only accepting clients that we are confident we can achieve media coverage for, with products/services/technologies we believe in.

But we don’t just stop at media coverage. We will ensure your release is shared across multiple online networks, engage bloggers, and news wires, and, if we think it is relevant, will also promote it to our extensive social networks and databases, as well as make high level introductions to people who may be able to help you in your journey. Where relevant, we will help you secure speaking gigs, win business awards, and generally help you build the profile and credibility of your product, service, event or your individual or company profile.


Here’s just a few areas of PR we can comfortably assist you with for maximum benefit to you, your company, your product, your event or your brand.

Should you wish to discuss your PR requirements with us please do not hesitate to contact us.

4 Pines Brewery – Vostock Space Beer Website
Surfair Events Centre – Marketing Strategy, Brand Strategy & Website


We work with you on your PR activities differently depending on your unique needs, providing you with the maximum amount of flexibility. These options basically break down into one of the following key areas:

1) PR Strategy – Want the opportunity to sit down with a professional to discuss what angles you could pitch at the media? What makes you marketable?  Many businesses have seen the benefit of sitting down with one of our highly experienced PR specialists for an initial one off PR consult or to have us develop them a PR strategy and PR angles to pitch. Book in an initial PR consult here now.

2) Local or National PR Campaign – Want to run a local or national PR campaign to launch or promote a product, event, service, person, company or something else? We have extensive local, national and even international PR campaigns and are more than happy to work on a PR basis. Contact us now to discuss what you need help with.

3) We can act as your publicist – Need someone who has your back and represents you on an ongoing basis? Yes you could go ahead and hire someone full time, but you’ll pay a significant amount in salary and they may not be as they appear on their resume. If you are really serious about getting in the media on a regular basis, and working with a team of PR specialists who live and breathe this stuff, you’d be far better to contract The Creative Collective as your publicist – we’re only as good as our last PR campaign for you.

4) Media Training – Want to learn how to deal with the media? We often run workshops, guest speak or run private corporate media training. Contact us today to discuss how we can assist you with media training.

Let’s chat about your project



As a keen BMX rider, 21 year old Jonathan Zuvela found his wired earphones were constantly falling out of his ears, so decided to take matters into his own hands and develop NEXTEAR – the world’s smartest wireless earphones. When he came to us prototypes were done, a manufacturer in China had been sourced and all that was left to complete the young entrepreneur’s dream was to raise the $20,000 dollars he required to manufacture the first run of the products, which he chose to do via crowd-funding platform Indiegogo.

To ensure the campaign had every chance at success, we worked with Jonathan on a quick re-brand and website refresh before the launch of the campaign which involved an extensive Google Adwords and video advertising campaign, and well as a fast and furious tech PR campaign calling on all of our national and international tech media contacts. What happened next surpassed all expectations. Just ten days after launching the campaign, Zuvela had raised over $100,000 – exceeding his target by five times – and was averaging raising $10,000 a day online.

We also secured him an extensive amount of tech media all around the world featuring him on countless blogs in numerous languages. See the pinterest board below to view the coverage we achieved.

Follow The Creative Collective’s board PR Campaign | NEXTEAR – The world’s smartest wireless earphones on Pinterest.

Let’s chat about your project


Be assured that our marketing consultants are experts in their field and that better still, we’ll be professional, but fun to work with!

yvette adams
Meena Azzollini (1)
Copywriter and PR Specialist
Josh Alston
Rachel De Giorgio
Copywriter and PR Specialist
Let’s chat about your project


My Wine Lover, Bernie Duffy - My Wine Lover

“What a crew, friendly and smart, just like my wife easy to get along with and get the job done so professionally. Thank you all.”

Natalie Steel
Amor Balloonz
We really appreciated all your advice the other day.  I was reading off my business plan when you asked certain questions and quickly realised how wrong I was with our proposed target markets and strategies.  Though I hold a business Diploma and Cert IV in bookkeeping, your expertise has been priceless.
Hugo Cranswick
Valkyrie Functional Fitness

I’m a small business owner and have been working with The Creative Collective for over 18 months now. Over this time, with there expert advice on all things marketing, they’ve helped grow my business from humble beginnings to something to be proud of. I hate think we’re I’d be without Kat and her team of tech heads! 100% recommendation for any business new or old!