Meet the Team


Senior Account Manager and the Performance Pod Team lead

Before starting with The Creative Collective in February 2024 as a Senior Account Manager and the Performance Pod Team lead, Elena spent three years working at Newcastle agency Headjam, in Marketing, Strategy and Account Management.

Prior to working in agency, Elena had a long career in health care, initially in London in the UK. She’s worked for the National Institute for Health and Care Excellence, the NHS and Everymind in NSW, Australia, where she influenced the reporting of over 100 news items by national media outlets and over 30 TV, film and theatre productions, in a role which saw her improve portrayals of mental illness and suicide on stage and screen consulting for stakeholders such as ABC, SBS, Australian Writers’ Guild and Suicide Prevention Australia.

She also has children and has written three books. She has multiple academic credentials including a Certificate IV in Communications and Marketing from TAFE NSW, a Strategic Planning qualification from the Institute of Practitioners in Advertising (IPA), a Certificate of Higher Education, Communication and Media Studies from Birkbeck, University of London and a Master of Science – MS, Public Health from Oxford Brookes University.

Elena is also a committee member for the Gen Collective, a dynamic avenue for Hunter women of all ages to establish alliances and build relationships in our local business community.

In her downtime she likes to write fiction, go on family outings, spend time at the beach and go to live shows.

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