Meet the Team


Digital Performance Marketer

Carol Abedania brings over 15 years of extensive experience in digital marketing, specialising in SEO (search engine optimisation), social media marketing, paid social ads, content, and branding. Before joining The Creative Collective, she worked as General Manager at 50x Digital (Toki Hire), overseeing marketing and operations for US clients, managing offshore projects and teams in the Philippines.

She also worked as a Digital Marketing Specialist at Volkswagen for two years, honing her skills in automotive marketing and as the Senior Digital Marketing Specialist at Digital Room Inc in the US for six years, focusing on e-commerce sites.

Carol earned her Master of Business Administration from De La Salle University Manila in 2016 and is now based in Sydney and pursuing a Master of Marketing at Western Sydney University around her role with The Creative Collective.

Outside of work, Carol enjoys outdoor activities, surfing and spending time at the beach. She’s also embracing the joys and challenges of motherhood as a first-time mom to her one-year-old son.

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