After graduating with a Bachelor of Business majoring in Marketing and PR in 2006, Alana spent over 10 years in marketing and creative roles, responsible for marketing strategy and content creation for brands such as Westfield, Hilton Hotels and BIG4 Holiday Parks. Within these roles, Alana was fortunate enough to work one-on-one with business owners, helping them reach their potential by connecting them with their ideal customer through engaging, purposeful content.

Since 2017 she has worked as a freelance copywriter and social media specialist.

When she’s taking time out from delighting clients, you’ll find her taking a leisurely stroll (or more likely, frantically chasing her two children) along the lake, with a coffee in hand.