SOCIAL MEDIA | Influencer Marketing

ENGAGE INFLUENCERS ON SOCIAL MEDIA TO AMPLIFY YOUR MESSAGE

Many businesses regularly engage influencers to promote their brands on social networks such as Instagram, Snapchat, Twitter, Facebook and more.

Influencer Marketing can be a powerful way to amplify your message on social media which can help you to build brand awareness, build your following and in some cases gain sales. But getting influencers to promote your brand can be a long and tedious process. The market is much more sophisticated than many may realise.

Which is why our approach to influencer marketing is different. We won’t just chase an influencer who has millions of followers, makes outlandish promises and who wears a lot of bikinis.

We believe quality influencers are micro influencers. People who have followers and a niche but who are still up and coming and don’t have the egos and false promises and lack of delivery that many influencers have become known for. We also believe in working with an influencer for the long term, not just for some flash in the pan, here today, gone tomorrow one off post. Building a relationship with them for a set period, with set terms. With better outcomes

If engaged, we will complete a briefing session with you to identify what your objectives, target market and brand voice are, which platforms you are on and wish to target, what product/s or service/s if any you have to offer as part of the package and what sort of budget you have to work with. Then, using our professional influencer identifying software we will shortlist influencers who fit the brief, and then either with you, or alone, cull these down to a final list we will work with. Their followers are more likely to be in your geographic market, in a relevant industry, and the connection with their followers is therefore stronger meaning that your campaign is more likely to get the results you are after.


Want to know more? Get in touch with the office closest to you, call or email us and we would love to chat more about your needs!

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SOCIAL MEDIA | Influencer Marketing Case Studies

Toowoomba Regional Council

Toowoomba Regional Council provides local government services in support of the community from north of Yarraman to south-west of Millmerran and includes the city of Toowoomba. We were approached by the Toowoomba Regional Council as they had seen a dramatic decrease in engagement with their social media in the previous six months and wanted to understand why this was the case and what they could do to improve things. We recommended we perform a thorough…

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