SOCIAL MEDIA OUTREACH

Need help managing your social media? We can help!

 

 

Have you heard of social media outreach?
It’s extremely powerful!

Whilst most people think being active on social media for business is all about posting on your business page, using your personal profile to seek out relevant Linkedin or Facebook groups, seeking to join them, and then getting active in an authentic and relevant way can help you connect with potential clients in a much more personal way. And it doesn’t require any advertising budget – just your time (which in our experience most businesses are pretty short on!)

In case you hadn’t heard, posting on social media business pages is still worthwhile, but it is becoming increasingly harder to achieve results unless you have a decent advertising budget allocated (see our blog post here on that), are consistent with your posting, and really know what you’re doing in terms of producing quality content in terms of professional photos, graphics, video, clever copy + calls to action.

Where we are now often seeing the best results in social media for our clients, is communicating with them in more direct, personal and relevant ways. And often this involves getting a Social Media Outreach or Messaging strategy happening.

So how do you Social Media Outreach?

In short, using your profile (yep, that’s the one with your name on it, not your page although posting as a page in groups is also possible in some cases on Facebook subject to the groups rules), you are able to find relevant groups to post in, request to join, and once accepted, post your carefully crafted message in them.  

Knowing how powerful this strategy is, but also how busy businesses usually are, we’re now offering Social Media Outreach packages which can be utilised on their own, or in combination with our other social media posting + advertising packages.

Want us to take over your social media feed posting + outreach? No problem. We’ve got you!

Want to continue to do your own social media posting and we kick in with some outreach? Totally doable!

Want us to take over your posting and free you up to do some outreach? We can do that too!

See our list of monthly outreach packages below, all of which have a 3 month minimum commitment. Alternatively you can purchase a block of hours from us for outreach activities and test results. Our minimum block is 10 hours at $1300+GST, then review. As with all our packages, we’ll provide full transparency on our activities via monthly reporting.

Let’s chat about your project

LINKEDIN OUTREACH PACKAGES

Need to get in contact with business professionals in your industry or location? Seeking business partners or investors? Promote your upcoming event to potential sponsors, attendees or speakers? Need to just make relevant contacts to potentially do some business with? Having someone activate your Linkedin profile by seeking to connect with relevant people and sending them a relevant message thereafter can help you achieve all of these things. And, we can do it on your behalf!

Pick a package from below or purchase a block of hours from us for FB outreach and test results. Our minimum block is 10 hours at $1300+GST, then review.

Starter Linkedin Outreach Package
$390/month
Inclusions:

  • We seek to connect with up to 30 quality connections per month
  • Based on connections accepting us at a rate of 30 – 50% you will have approx. 10-15 new quality connections each month
  • We send approved introductory message to these people each month
  • We provide a report of progress each month (no meeting)
  • Includes up to 3 hours input + client liaison per month

NOTE: This starter package does not include monthly meetings and only minimal client liaison. If you would prefer more direct contact with your account manager, via meetings or additional client liaison time, we recommend you select one of our higher fee packages.

Standard Linkedin Outreach Package
$650/month

Inclusions:

  • We seek to connect with up to 50 quality connections per month
  • Based on connections accepting us at a rate of 30 – 50%  we estimate you will achieve approx. 15-25 new quality connections each month
  • We send approved introductory message to these people each month
  • We provide a report of progress each month (no meeting)
  • Includes up to 5 hours input + client liaison per month

Solid Linkedin Outreach Package
$1080/month

Inclusions:

  • We seek to connect with up to 80 quality connections per month
  • Based on connections accepting us at a rate of 30 – 50% we estimate you will achieve approx. 25-40 new quality connections each month
  • We send approved introductory message to these people each month
  • We provide a report of progress each month (optional 30 min meeting)
  • Includes up to 8 hours input + client liaison per month (approx. 2 hours/week)

Serious Linkedin Outreach Package
$1300+GST
Inclusions:

  • We seek to connect with up to 100 quality connections per month
  • Based on connections accepting us at a rate of 30 – 50% we estimate you will achieve approx. 30-50 new quality connections each month
  • We send approved introductory message to these people each month
  • We provide a report of progress each month  (optional 30 min meeting)
  • Includes up to 10 hours input + client liaison per month (approx. 2 hours/week)

FACEBOOK OUTREACH PACKAGES

Need to get in contact with business professionals in a set location to promote your local business? Promote your upcoming event? Promote your competition or offer? Grow general awareness of your business? Posting in Facebook groups can help you do this and we can do it on your behalf!

Pick a package from below or purchase a block of hours from us for FB outreach and test results. Our minimum block is 10 hours at $1300+GST, then review.

Starter Facebook Outreach Package
$390/month
Inclusions:

  • We create up to x1 generic outreach message and provide to you for approval
  • We seek to join up to x12 relevant Facebook groups per month (x3 per week)
  • We keep a record of all groups identified, and status i.e. identified, requested to join, approved, posted in
  • Based on the groups approving us for entry to the group, we post the approved message
  • Any messages/interest/leads resulting from our activity you manage (it’s your business after all!)
  • We provide a debrief message via our project management system each month on progress + link to the record showing statuses for full transparency (no meeting)
  • Includes up to 3 hours input + client liaison per month

NOTE: This starter package does not include monthly meetings and only minimal client liaison. If you would prefer more direct contact with your account manager, via meetings or additional client liaison time, we recommend you select one of our higher fee packages.

Standard Facebook Outreach Package
$650/month

Inclusions:

  • We create up to x2 generic outreach messages and provide to you for approval
  • We seek to join up to x16 relevant Facebook groups per month (x4 per week)
  • We keep a record of all groups identified, and status i.e. identified, requested to join, approved, posted in
  • Based on the groups approving us for entry to the group, we post the approved message
  • Any messages/interest/leads resulting from our activity you manage (it’s your business after all!)
  • We provide a debrief message via our project management system each month on progress + link to the record showing statuses for full transparency (no meeting)

Solid Facebook Outreach Package
$1080/month

Inclusions:

  • We create up to x3 potential outreach messages and provide to you for approval (different messages for different target markets i.e. local + business women)
  • We seek to join up to x20 relevant Facebook groups per month (x5 per week)
  • We keep a record of all groups identified, and status i.e. identified, requested to join, approved, posted in
  • Based on the groups approving us for entry to the group, we post the approved message
  • Any messages/interest/leads resulting from our activity you manage (it’s your business after all!)
  • We provide a debrief message via our project management system each month on progress + link to the record showing statuses for full transparency (no meeting)

Serious Facebook Outreach Package
$1300/month
Inclusions:

  • We create up to x4 potential outreach messages and provide to you for approval (different messages for different target markets)
  • We seek to join up to x24 relevant Facebook groups per month (x6 per week)
  • We keep a record of all groups identified, and status i.e. identified, requested to join, approved, posted in
  • Based on the groups approving us for entry to the group, we post the approved message
  • Any messages/interest/leads resulting from our activity you manage (it’s your business after all!)
  • We provide a debrief message via our project management system each month on progress + link to the record showing statuses for full transparency (no meeting)

CASE STUDY: FEARLESS CONFERENCE LINKEDIN OUTREACH


It is estimated that there are upwards of 1 million Australians suffering from PTSD a condition that medical practitioners and clinicians now recognise as the result of injury to the brain caused by exposure to violence, trauma and shock. And there are upwards to three million family members who live with people experiencing Post Traumatic Stress on a daily basis.

For the first time ever a national conference on PTSD was held on the Sunshine Coast from August 21-23 2019.

As the organisation needed to connect with a wide range of target markets to promote the event and engage with potential sponsors, attendees and speakers and was starting with a very small database and online community, we recommended the client invest in Linkedin Outreach.

The job involved gaining access to the CEO’s Linkedin Profile, upgrading it to a business account (for a fee of around $49AUD/month), creating a draft cover note to reach out to potentially relevant Linkedin contacts and then a further pre-approved introductory cover note outlining the conference and all the opportunities contained within.

The result was that over a 6 month period we grew the CEO’s Linkedin connections from 225 connections to over 650 relevant business connections and a 60% conversion rate from seeking to connect to those that connected. A wide range of conversations resulted, with the CEO engaging with those expressing interest in speaking, attending or sponsoring.

In our debrief chats the CEO confirmed that the Linkedin Outreach strategy had played an integral role in building awareness of the conference, and is very happy that he will continue to remain in contact with these valuable connections via Linkedin into the future, which will greatly benefit their not for profit organisation.

linkedin

OUR SOCIAL MEDIA TEAM


We have fantastic talent on our social media marketing team who are at the forefront of social media marketing and who have launched social media accounts, managed social media posting and advertising campaigns, and consulted to hundreds of businesses all over the world. By working with us, you are accessing social media specialists who are leaders in their field who use a suite of professional tools and software to get the desired results and who commit to regular R&D (research and development) to keep up with the latest and greatest social media trends and techniques, so you don’t have to. Be assured that by using The Creative Collective you are accessing only the best in talent and that better still, we’ll be professional, but fun to work with!

yvette adams
YVETTE
FOUNDER / PARTNER
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KATRINA
PARTNER & DESIGNER
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PENNY
SOCIAL MEDIA SPECIALIST & TRAINING COORDINATOR
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ERIN
PROJECT SUPPORT OFFICER & SOCIAL MEDIA MANAGER
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ALASTAIR
SEM & FACEBOOK ADS SPECIALIST
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Stacey-Murray
STACEY
SOCIAL MEDIA TRAINER / CONSULTANT
07 545 11315
Heather - SOCIAL MEDIA TRAINING
HEATHER
SOCIAL MEDIA TRAINING / CONSULTANT
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BEC
PROJECT SUPPORT OFFICER
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Dan Pinne
FACEBOOK ADVERTISING SPECIALIST
07 545 11315
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Sarah
PROJECT SUPPORT OFFICER & SOCIAL MEDIA MANAGER
07 545 11315
Let’s chat about your project

TESTIMONIALS


Our Happy Social Media Clients

Adam Nobel

“I used The Creative Collective for designing social media pages and strategies, and for training myself and my staff. All of the work that they have delivered has been carried out in a timely manner and was of the highest quality. I would not hesitate in recommending The Creative Collective to anyone considering their services.”

John Hart, John Hart Fitness

“The Creative Collective not only educated me, they were involved in revamping my blog/Facebook/twitter accounts giving my site a fresh new look. The whole team has an area of expertise they specialise in and they go to great lengths to keep up with what is happening out in the market place.”

John Vandeleur, Turner Freeman Lawyers

“A jargon free, relevant and helpful introduction to social media”

Steve Artis
Ultraspeed Australia

“TCC delivers what they say and are always very easy to interact with. We run a small consultancy and have a very subdued growth/social media strategy which TCC seem to have adapted to very easily.”

My Wine Lover, Bernie Duffy - My Wine Lover

“What a crew, friendly and smart, just like my wife easy to get along with and get the job done so professionally. Thank you all.”

brew captain brand
Mark Cunningham

“If the concept wasn’t enough, the marketing has blown me away. I’ve received an enormous amount of positive feedback from all genders, young and old who all comment on the name/design The Creative Collective came up with for me. I love driving around in my Brew Captain branded vehicle and handing out the professionally designed marketing items. This is my first time in business for myself and everything from start to finish was very simple, and easy working with these guys. It was a real pleasure and we’ll continue to use them as the business grows from a one man show to hopefully a full franchise.”

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