SOCIAL MEDIA OUTREACH
Need help managing your social media? We can help!
Have you heard of social media outreach?
It’s extremely powerful!
Whilst most people think ‘doing social media’ is all about posting on your feed or creating stories, doing social media outreach to connect with and message people via groups or direct on their profiles in an authentic and relevant way can help your brand, business or event hugely. And it doesn’t require any advertising budget – just your time (which in our experience most businesses are pretty short on!)
In case you hadn’t heard, posting on social media business pages is still worthwhile, but it is becoming increasingly harder to achieve results unless you have a decent advertising budget allocated, are consistent with your posting, and really know what you’re doing in terms of producing quality content.
Where we are now often seeing the best results in social media for our clients, is via Social Media Outreach.
So how do you Social Media Outreach?
In short, social media outreach means different things on different platforms.
For instance on Facebook we will likely use your profile or your business page where possible to post in groups.
On Instagram we will likely use your page to post like, follow and comment on other relevant profiles and pages.
On Linkedin we will definitely use your profile, sign up for a Linkedin Business account and then seek to connect with and message relevant people with your pre-approved key messages.
Our Social Media Outreach packages can only be used in combination with our other social media posting + advertising packages, excepting Linkedin, which you can engage us for as a standalone service.
LINKEDIN OUTREACH Packages
Need to get in contact with business professionals in your industry or location? Seeking business partners or investors? Promote your upcoming event to potential sponsors, attendees or speakers? Need to just make relevant contacts to potentially do some business with? Having someone activate your Linkedin profile by seeking to connect with relevant people and sending them a relevant message thereafter can help you achieve all of these things. And, we can do it on your behalf!
Our Linkedin outreach packages are a good standalone product or add on solution to our other social media packages.
CASE STUDY: FEARLESS CONFERENCE LINKEDIN OUTREACH
It is estimated that there are upwards of 1 million Australians suffering from PTSD a condition that medical practitioners and clinicians now recognise as the result of injury to the brain caused by exposure to violence, trauma and shock. And there are upwards to three million family members who live with people experiencing Post Traumatic Stress on a daily basis.
For the first time ever a national conference on PTSD was held on the Sunshine Coast from August 21-23 2019.
As the organisation needed to connect with a wide range of target markets to promote the event and engage with potential sponsors, attendees and speakers and was starting with a very small database and online community, we recommended the client invest in Linkedin Outreach.
The job involved gaining access to the CEO’s Linkedin Profile, upgrading it to a business account (for a fee of around $49AUD/month), creating a draft cover note to reach out to potentially relevant Linkedin contacts and then a further pre-approved introductory cover note outlining the conference and all the opportunities contained within.
The result was that over a 6 month period we grew the CEO’s Linkedin connections from 225 connections to over 650 relevant business connections and a 60% conversion rate from seeking to connect to those that connected. A wide range of conversations resulted, with the CEO engaging with those expressing interest in speaking, attending or sponsoring.
In our debrief chats the CEO confirmed that the Linkedin Outreach strategy had played an integral role in building awareness of the conference, and is very happy that he will continue to remain in contact with these valuable connections via Linkedin into the future, which will greatly benefit their not for profit organisation.
FACEBOOK OUTREACH PACKAGES
Whilst most people think being active on social media for business is all about posting on your business page, using your personal profile or business page (where possible) to seek out relevant Facebook groups, seeking to join them, and then getting active in an authentic and relevant way can help you connect with the right people in a much more personal way. And it doesn’t require any advertising budget – just your time (which in our experience most businesses are pretty short on!)
Our Facebook outreach packages are therefore a good add on to our other social packages (in fact you can engage us for these packages in conjunction with our management packages).
INSTAGRAM OUTREACH PACKAGES
Whilst most people think being active on Instagram is all about posting on your feed and creating stories, seeking out relevant individuals and pages on Instagram and liking, following and commenting on their posts in an authentic and relevant way can help you grow your following. Our Instagram outreach packages are therefore a good add on to our Instagram management packages.
OUR SOCIAL MEDIA TEAM
We have fantastic talent on our social media marketing team who are at the forefront of social media marketing and who have launched social media accounts, managed social media posting and advertising campaigns, and consulted to hundreds of businesses all over the world. By working with us, you are accessing social media specialists who are leaders in their field who use a suite of professional tools and software to get the desired results and who commit to regular R&D (research and development) to keep up with the latest and greatest social media trends and techniques, so you don’t have to. Be assured that by using The Creative Collective you are accessing only the best in talent and that better still, we’ll be professional, but fun to work with!
Our Happy Social Media Clients
“I used The Creative Collective for designing social media pages and strategies, and for training myself and my staff. All of the work that they have delivered has been carried out in a timely manner and was of the highest quality. I would not hesitate in recommending The Creative Collective to anyone considering their services.”
“The Creative Collective not only educated me, they were involved in revamping my blog/Facebook/twitter accounts giving my site a fresh new look. The whole team has an area of expertise they specialise in and they go to great lengths to keep up with what is happening out in the market place.”
“A jargon free, relevant and helpful introduction to social media”
“TCC delivers what they say and are always very easy to interact with. We run a small consultancy and have a very subdued growth/social media strategy which TCC seem to have adapted to very easily.”
“What a crew, friendly and smart, just like my wife easy to get along with and get the job done so professionally. Thank you all.”
“If the concept wasn’t enough, the marketing has blown me away. I’ve received an enormous amount of positive feedback from all genders, young and old who all comment on the name/design The Creative Collective came up with for me. I love driving around in my Brew Captain branded vehicle and handing out the professionally designed marketing items. This is my first time in business for myself and everything from start to finish was very simple, and easy working with these guys. It was a real pleasure and we’ll continue to use them as the business grows from a one man show to hopefully a full franchise.”
“Would highly recommend The Creative Collective. We own a small dental practice in NSW and The Creative Collective have been instrumental for all our social media and paid advertising and SEO needs. Easy to work with, very informative and regular feedback regarding ads/campaigns. We’ve been working together for the past 12 months and I’m sure this winning relationship will continue for the foreseeable future.