Boost engagement with your social media competitions on Facebook or Instagram
Competitions on Facebook & Instagram are often run by businesses, not aware that they are actually breaching promotional guidelines. Doing so, puts their page/profile at risk of being shut down.
It is critical that if you are running a Facebook or Instagram promotion or competition, that you do so inline with promotional guidelines, and any rules around running a competition is that particular country/region.
The Creative Collective is experienced in running competitions for our clients, and will strategise a promotion aligned with your objectives, budget and audience.
We love working across a diverse range of industries and provide custom social media competition strategies to suit any product or service.
COMMENT TO BOT COMPETITIONS
A comment to bot competition means that a Facebook user comments on a page post which then triggers an automatic Facebook Messenger bot to kick into gear.
The user comments ‘Enter’ which triggers their entry, and then our clever little bot does the rest of the work. Each and every user that comments in a potential sales opportunity.
Whats even cooler about this type of competition is that once a user enters and confirms their entry via Messenger, they have also opted in to receive communication from you via Messenger! And thats super powerful. Facebook Messenger Marketing is relatively unsaturated and currently getting open rates up to 98%! Compare that to emails, where average open rates are a mere 20-30% at best!
This type of competition is available for competitions/promotions that you want to run on Facebook. Typical results include a surge in page likes, enormous reach/engagement on your post, increase in database subscribers and an opportunity to market via Facebook Messenger.
Social Media Competitions are a powerful way to amplify your results on social media!
Whether you’re wanting to build your followers, get names, emails + phone numbers on your database or just to boost your pages engagement, social media competitions can be really powerful!
Competitions can be used to:
- Launch a new venue
- Promote a new product or service
- Build a ‘warm’ audience who is interested in a particular product or service
- Promote an event
- Build an engaged audience that you might use as a custom audience in future
- Build page/profile followers/likes
- Boost engagement
- Increase Reach
- Create buzz & hype
- Build anticipation
- Cut through the ‘same ol’ content on social media
- Test the market
- Drive Sales
The sky’s the limit when it comes to reaching your goals with social media competitions and we are here to help!
Our Process for Social Media Competitions
1. Initial Discussion
First things first, we need to know what you are trying to achieve. In a 20 – 30 minute conversation, we can give some initial creative suggestions on what kind of competition we could run to get the most impact for your business. From there, we send you a formal quote.
2. Briefing Session
Once we are engaged, we will take the time to get to know you, your business objectives, target market, competitive landscape and desired outcomes from the campaign. We will also gather key information such as any existing log ins, or marketing messages you’d like to use for brand consistency (however we can also do these up for you as part of the process), and more. We will provide a debrief post this session for you to approve, which will be the basis from which we will work on.
3. Design the competition
With all information in hand, it’s time to design the competition. Having conducted the briefing session, we will have drafted key messages and you would be preparing your competition terms and conditions. Once you have provided your terms and conditions and a lottery licence is applicable, we will setup any required competition tools and send you tests for approval.
4. Campaign commenced, monitored and reported on
Once the campaign is commenced, we will monitor it, and then report on the final campaign and results i.e. number of likes, entried, comments and so on. We need your help understanding what the impact has been too, so will arrange an end of campaign meeting to ‘unpack’ what occurred.
At the conclusion of the campaign, an export of the entries will be provided to you .We usually recommend that this is also the time to follow-up with entries that were not successful with an opportunity to purchase or a ‘runners up offer’.
5. Campaign is Complete! Repeat and or/move on to other services!
Once your competition is complete, we can either embark on another (many of our clients do) OR provide you with a number of other services to help you continue to build on your social media presence and enjoy a higher level of enquiry, brand awareness and sales. These include:
- Ongoing Search Engine Optimisation (SEO) – got a large site or want to continue on from on page optimisation with link building and other off page optimisation strategies? Check out our packages for this here.
- Social Media Management or Ads – Want to run a social media campaign? We have lots of experience and would love to help.
- Training – Want to learn more about social media or other digital marketing? Our sister company The Training Collective offers training both online and offline. See a list of upcoming public workshops, or see their website for more info.
Social Media Competition Case Study:
Platinum Dental is a new dental practise in NSW wanting to promote their orthodontics services and build a list of people who are interested in orthodontic services.
- 18,191 people reached
- 994 Reactions, Comments & Shares
- 650% increase in page likes
- 401 opt-ins to Messenger Marketing
- 97% open rate on the follow-up broadcast via Facebook Messenger (Versus average open rates on email of just 20 – 30%!)
TESTIMONIALS FROM OUR SOCIAL MEDIA CLIENTS
“I used The Creative Collective for designing social media pages and strategies, and for training myself and my staff. All of the work that they have delivered has been carried out in a timely manner and was of the highest quality. I would not hesitate in recommending The Creative Collective to anyone considering their services.”
“The Creative Collective not only educated me, they were involved in revamping my blog/Facebook/twitter accounts giving my site a fresh new look. The whole team has an area of expertise they specialise in and they go to great lengths to keep up with what is happening out in the market place.”
“A jargon free, relevant and helpful introduction to social media”
“TCC delivers what they say and are always very easy to interact with. We run a small consultancy and have a very subdued growth/social media strategy which TCC seem to have adapted to very easily.”
“What a crew, friendly and smart, just like my wife easy to get along with and get the job done so professionally. Thank you all.”
“If the concept wasn’t enough, the marketing has blown me away. I’ve received an enormous amount of positive feedback from all genders, young and old who all comment on the name/design The Creative Collective came up with for me. I love driving around in my Brew Captain branded vehicle and handing out the professionally designed marketing items. This is my first time in business for myself and everything from start to finish was very simple, and easy working with these guys. It was a real pleasure and we’ll continue to use them as the business grows from a one man show to hopefully a full franchise.”